Madelene Öhlin
Head of Sales & Marketing at Silva Sweden AB- Claim this Profile
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Swedish Native or bilingual proficiency
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English Full professional proficiency
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Bio
Experience
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Silva Sweden AB
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Sweden
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Sporting Goods Manufacturing
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1 - 100 Employee
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Head of Sales & Marketing
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Apr 2020 - Present
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Head of Marketing
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May 2016 - Apr 2020
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Philips
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Netherlands
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Hospitals and Health Care
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700 & Above Employee
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Nordic Marketing Manager
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Jul 2014 - May 2016
Responsible for the Beauty category on Nordic level. The role include portfolio management, pricing, annual and quarterly business planning, responsibility for total P&L and the marketing agenda and performance. From a marketing perspective, I drive the full year marketing calendar, from communication development, content selection/production, media planning and follow-up across online channels (incl. search), social media, in-store and trade, PR and traditional media. I manage a Beauty project team and have daily contact with agencies, partners and resellers/distributors to secure we deliver one brand experience and relevant communication across channels and activities. Show less
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Business Analyst
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Sep 2011 - Jun 2014
Consultant within Accenture Strategy with experience from CRM projects in marketing, sales and customer service. Experience from Telecom, Financial and Retail industry. Project experience mainly from digital marketing, digital strategies, marketing strategies and processes, customer service operations, service operating model design and multi-channel campaign management. Skilled within project management and business process excellence. Consultant within Accenture Strategy with experience from CRM projects in marketing, sales and customer service. Experience from Telecom, Financial and Retail industry. Project experience mainly from digital marketing, digital strategies, marketing strategies and processes, customer service operations, service operating model design and multi-channel campaign management. Skilled within project management and business process excellence.
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Swedish Trade Council
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The Hague Area, Netherlands
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Intern
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Feb 2011 - Jul 2011
Main tasks: Help Swedish companies export their products and services to the Benelux area. Including market analysis, competitor analysis, location analysis, pricing analysis etc. Main tasks: Help Swedish companies export their products and services to the Benelux area. Including market analysis, competitor analysis, location analysis, pricing analysis etc.
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Handelsbanken
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Sweden
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Banking
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700 & Above Employee
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Bank Clerk
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May 2009 - Jan 2011
Main tasks: Help customers with payments, loans and money transactions. Minor financial advices about savings and financial instruments. Certified financial advisor from August 2010 Main tasks: Help customers with payments, loans and money transactions. Minor financial advices about savings and financial instruments. Certified financial advisor from August 2010
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Receptionist
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Jan 2008 - Aug 2008
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Circle K
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Retail
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700 & Above Employee
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Sales Staff
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Sep 2002 - Jan 2008
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ManpowerGroup Talent Solutions
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Staffing and Recruiting
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700 & Above Employee
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Customer Service Assistant
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Nov 2005 - Mar 2006
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Stadium
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Sweden
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Retail
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700 & Above Employee
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Shop Assistant
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Sep 2003 - Jun 2004
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Education
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Uppsala University
Bachelor of Science, Business administration, Accounting -
Göteborgs universitet
Master of Science, Strategy and Management