S. Madeleine Pacheco Boulangger

Marketing Manager at Infamous Gaming
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Contact Information
Location
Lima Metropolitan Area, PE
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency
  • Francés Elementary proficiency

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Luis Miguel Alcalde Valderrama

Trabajar con Madeleine ha sido más que un gusto. Su profesionalismo, entrega y carisma que le pone a cada cosa que hace, la muestra como lo que es, una profesional impecable. Entre las cualidades que destaco es su capacidad estratégica y planificadora para llevar a cabo campañas de más alto nivel. Estoy seguro que donde vaya, será un elemento de gran aporte.

Luigia Garofalo

Made es una persona muy valiosa en el equipo. Tiene un actitud maravillosa que puede transformar por completo el día. Es muy organizada y hábil en negociaciones complejas. Además, tiene muy buena comunicación a todo nivel. Ha conseguido maximizar resultados en varios procesos ejecutando con los recursos disponibles.

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Experience

    • Peru
    • Computer Games
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2020 - Present

      Monitoring of the marketing department.Evaluation an development of the marketing strategy.Competition investigation.Search for sponsors.Support for sales and lead generation efforts.Coordination of marketing projects from start to finish.Monitoring of social media marketing and content marketing strategy.Preparation of reports in the marketing and sales area. Monitoring of the marketing department.Evaluation an development of the marketing strategy.Competition investigation.Search for sponsors.Support for sales and lead generation efforts.Coordination of marketing projects from start to finish.Monitoring of social media marketing and content marketing strategy.Preparation of reports in the marketing and sales area.

    • Peru
    • Animation
    • Marketing Analyst
      • Nov 2019 - May 2020

      Control and management of the annual marketing budget.Development and launch of brand campaigns.Implementation and development of POP materials in all the country.In charge of communication in ATL media.Participation in business meetings to launch campaigns and promotions.Analysis of sales vs. advertising investment. Control and management of the annual marketing budget.Development and launch of brand campaigns.Implementation and development of POP materials in all the country.In charge of communication in ATL media.Participation in business meetings to launch campaigns and promotions.Analysis of sales vs. advertising investment.

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2018 - May 2019

      In charge of own brands like Advance, Teros, Landbyte and Intense Device.Organization of events for Traditional and modern Canal.Analysis and optimization of advertising investment, also in charge of advertising purchases.Participation in high profile projects.Route management and effective control of merchant’s daily route.Preparation of reports of sales evolution, photographic, ranking of merchants, competition, among others.Promote and accelerate consumption and sales. In charge of own brands like Advance, Teros, Landbyte and Intense Device.Organization of events for Traditional and modern Canal.Analysis and optimization of advertising investment, also in charge of advertising purchases.Participation in high profile projects.Route management and effective control of merchant’s daily route.Preparation of reports of sales evolution, photographic, ranking of merchants, competition, among others.Promote and accelerate consumption and sales.

    • Spain
    • Mining
    • Marketing Assistant
      • Jan 2017 - 2018

      In charge of 6 casino room.Review of raffle's programme schedulesManagement of database and special program for CRM.Participated in execution and supervision of marketing campaigns.Event planner and supervision in all casinos.Participation in actions to client’s loyalty.Merchandising purchaseImpact analysis of marketing campaigns.Management of social networks. In charge of 6 casino room.Review of raffle's programme schedulesManagement of database and special program for CRM.Participated in execution and supervision of marketing campaigns.Event planner and supervision in all casinos.Participation in actions to client’s loyalty.Merchandising purchaseImpact analysis of marketing campaigns.Management of social networks.

    • Marketing Assistant
      • Aug 2015 - Aug 2016

      In charge of the implementation of the commercial campaigns.Deal with suppliers, quotes and monitoring.Seek new media support to communication of the campaigns.Realization and monitoring of the events of the shopping center.Management of social networks, reports and digital campaigns.In charge about El Polo's Eco-Fair. I saw all logistic, communication and management of social media of it. In charge of the implementation of the commercial campaigns.Deal with suppliers, quotes and monitoring.Seek new media support to communication of the campaigns.Realization and monitoring of the events of the shopping center.Management of social networks, reports and digital campaigns.In charge about El Polo's Eco-Fair. I saw all logistic, communication and management of social media of it.

    • Brand Management Ático PUCP
      • Jul 2014 - Jul 2015

      Ático PUCP was a project of the University, where the community PUCP can show their creations and sale it on University. The project want to support the creative and entrepreneurship.Provide support to the communications area of Ático PUCP.Coordination of advertising and marketing campaigns to maintain the brand’s positioning.Support to sales strategy planning.In charge about the dissemination plans.Event planning for the place, in charge about the logistic and communication of it.Creating material to product exhibition in the store and management for product launches.Disseminate and cover the presentations made on the Attic stage.Preparation of reports on sales effectiveness and communication.

    • John Adauto's political campaigne in Somos Peru
      • Feb 2013 - Jun 2014

      I was a charge about the market investigation and analysis to development of the political strategy, this was implemented to the postulant's campaign, who applies for the mayor of Santa Anita.Also, in charge about the strategy and management in digital media, like Facebook, Twitter and Youtube. I was a charge about the market investigation and analysis to development of the political strategy, this was implemented to the postulant's campaign, who applies for the mayor of Santa Anita.Also, in charge about the strategy and management in digital media, like Facebook, Twitter and Youtube.

    • Advertising and design
      • Oct 2012 - May 2014

      Support in the development of direct marketing. Responsible for the graphic design of brochures, catalogs, posters and web design of the company; also, I have supervised the realization and implementation of them. Support in the development of direct marketing. Responsible for the graphic design of brochures, catalogs, posters and web design of the company; also, I have supervised the realization and implementation of them.

Education

  • EOBS - Universidad Rey Juan Carlos
    Master of Business Administration (MBA), Gestión de Empresas y Marketing Digital
    2016 - 2017
  • Pontificia Universidad Católica del Perú
    Bachelor´s degree of Science and Art of Communication, Advertising
    2008 - 2014
  • IPAD
    Illustration I
    2013 - 2013

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