Madeleine Fournier
Content Creator at VCCP US- Claim this Profile
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Bio
Experience
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VCCP US
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United States
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Advertising Services
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1 - 100 Employee
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Content Creator
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Aug 2023 - Present
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Jellyfish
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Social Content Manager
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May 2022 - Apr 2023
• Oversaw all creation of short-form and long-form video assets for Hair.com’s social media pages, including YouTube, TikTok, Instagram, Pinterest, and Facebook • Executed content creation with external talent and influencers, totaling 17 videos per month • Managed and mentored team of editors, social media managers • Wrote creative briefs and copy for video captions and on-screen text • Worked with editorial team to write articles for Hair.com e-commerce site • Oversaw all creation of short-form and long-form video assets for Hair.com’s social media pages, including YouTube, TikTok, Instagram, Pinterest, and Facebook • Executed content creation with external talent and influencers, totaling 17 videos per month • Managed and mentored team of editors, social media managers • Wrote creative briefs and copy for video captions and on-screen text • Worked with editorial team to write articles for Hair.com e-commerce site
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POPSUGAR
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United States
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Media Production
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100 - 200 Employee
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Social Content Producer
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Oct 2021 - May 2022
• Managed POPSUGAR (1.4 million followers), POPSUGARHome (812k followers) and @POPSUGARBeauty (1.7 million followers) Instagram accounts• Created daily Instagram Stories and Reels across POPSUGAR, POPSUGARHome, POPSUGARFitness, and POPSUGARBeauty accounts• Produced TikTok videos for @POPSUGAR account (495k followers)• On-camera talent for TikTok and Reels• Host, Writer, Producer, and Editor of weekly POPSUGAR Book Club Instagram series• Interviewed, filmed, and built out social-first interviews with celebrity talent• Curated and managed influencer talent list for takeover opportunities across Instagram channels• Wrote for Living vertical on POPSUGAR site (https://www.popsugar.com/author/Madeleine-Fournier) Show less
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Associate Social Content Producer
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Aug 2020 - Oct 2021
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Senior Social Coordinator
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Mar 2019 - Aug 2020
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Hearst Magazines
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United States
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Media Production
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700 & Above Employee
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Market Assistant
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Nov 2017 - Mar 2019
Market Assistant for Pioneer Woman Magazine • Attended press events, curate and maintain contacts with PR brands • Called in and track samples used in style, home, and front-of-book sections • Wrote TOC and credits for five issues of Pioneer Woman Magazine • Researched products for ten issues of Food Network and Pioneer Woman Market Assistant for Pioneer Woman Magazine • Attended press events, curate and maintain contacts with PR brands • Called in and track samples used in style, home, and front-of-book sections • Wrote TOC and credits for five issues of Pioneer Woman Magazine • Researched products for ten issues of Food Network and Pioneer Woman
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Education
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S.I. Newhouse School of Public Communications at Syracuse University
Bachelor’s Degree, Magazine Journalism