Experience

RyTech, LLC
• United States
• Advertising Services
• 1 - 100 Employee
• Social Media Associate

  • Dec 2020 - Present


Wisconsin State Capitol

• United States
• Government Administration
• 1 - 100 Employee

• Wisconsin State Legislature-Communications and Editorial Intern

  • Sep 2019 - Dec 2020

  Conducted in-depth policy research on bills related to healthcare, licensure issues, gun control (ERPOs and Universal Background Checks) and F35s (air force fighter jets) used to propose and implement new policies. Corresponded directly with the constituents of the 48th Assembly District in Madison through the use of value-based language that facilitated public support for proposed bills. Responded to constituent concerns related to opposition or support for bills which fostered positive relationships with potential voters.



The Village of Bayside

• Communications and Public Relations Intern

  • Aug 2018 - Dec 2020

  Engaged in complex problem-solving and crisis management to develop a solution for extreme levels of recycling contamination in the neighborhood that resulted in a 45% reduction in contamination within three weeks. Leveraged persuasive writing skills across several media platforms to encourage absentee voting and combat the challenges of voter inequity created by COVID-19. This resulted in Bayside receiving the second highest absentee ballot return rate at 59%, amongst six hundred other villages and cities across Wisconsin. Managed posting of organic content on the Village’s Facebook account and used Facebook analytics to track and accomplish a 260% annual increase in outreach. Utilized graphic design skills to produce original graphics for social media use which assisted in a 39% increase in page followers over two years. Provided strategic direction for planning and executing paid media campaigns that resulted in the fulfillment of Village goals. Communicated with residents using an informative and engaging writing style that established community cohesion and raised awareness about ongoing Village initiatives.



UW-Madison Advertising Club

• United States
• 1 - 100 Employee

• Director of Media

  • Feb 2019 - May 2019

  Developed a mock advertising campaign for CAMPO-Ethical, Alpaca Clothing located in Peru to help with the launch of new products. Conducted market research and SWOT analyses which provided the company with relevant competitor information and additional insights. Recommended social media marketing strategies to be implemented on company’s Instagram account which would assist in product sales. Developed a mock advertising campaign for CAMPO-Ethical, Alpaca Clothing located in Peru to help with the launch of new products. Conducted market research and SWOT analyses which provided the company with relevant competitor information and additional insights. Recommended social media marketing strategies to be implemented on company’s Instagram account which would assist in product sales.



Lands'​ End

• Sales Associate

  • Jun 2015 - Jan 2019

  Operated Point of Sale system efficiently, provided product expertise and generated multiple unit sales to drive an average of $1500-$3000 in product sales per day. Effectively trained two incoming Sales Associates on Lands' End approved retail strategies. Assisted clientele by offering solutions tailored to their interests and points of concern to ensure customer satisfaction. Maintained accurate, on-brand merchandise displays to maximize customer purchases. Operated Point of Sale system efficiently, provided product expertise and generated multiple unit sales to drive an average of $1500-$3000 in product sales per day. Effectively trained two incoming Sales Associates on Lands' End approved retail strategies. Assisted clientele by offering solutions tailored to their interests and points of concern to ensure customer satisfaction. Maintained accurate, on-brand merchandise displays to maximize customer purchases.



CHAARG

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Vice President of Media

  • Sep 2017 - May 2018

  Co-founded the University of Wisconsin-Milwaukee CHAARG chapter and recruited 200 members for the women-focused athletic group. Planned and hosted bi-weekly events to optimize member experience. Managed and curated organic content for all social media accounts to assist in recruitment efforts. Tailored and led small group workouts for collegiate women to build personal relationships. Co-founded the University of Wisconsin-Milwaukee CHAARG chapter and recruited 200 members for the women-focused athletic group. Planned and hosted bi-weekly events to optimize member experience. Managed and curated organic content for all social media accounts to assist in recruitment efforts. Tailored and led small group workouts for collegiate women to build personal relationships.