Senior Digital Marketing Specialist

• Jul 2022 - Present

Senior Digital Marketing Specialist

• Dec 2020 - Jul 2022

Marketing and Communications Coordinator

• Oct 2019 - Mar 2021

- Google Ads - including implement conversion tracking and improving click-through rate from 5% to 10%. - Website management and development - including the build of a WordPress website for a new health project and the management of 3 Squarespace websites. This included ensuring they met accessibility standards set in WCAG. - Social media management - across Facebook, Twitter, LinkedIn, and Instagram. This included running strategic marketing campaigns in Facebook, LinkedIn, and Twitter Ads manager. - People management - including managing expectations, working with print companies, and ensuring projects run as smooth as possible. - PR - Liaising with local figures to coordinate events including the Governor of NSW, the Minister for Disabilities, Susan Templeman, Marise Payne, and others. - Data reporting across analytics, email marketing, ads and more in monthly reporting to the CEO and Board. This also included being invited to present to the Board. - Adobe suite - focusing on Illustrator, Indesign, Premiere Pro, and Lightroom. - Graphic Design & Print Production - using the adobe suite to produce print ads for local newspapers, designing brochures, posters, folders, compliments slips, postcards, booklets, signage, stickers, icons and more. - Project Management - including designing and developing the annual report and managing the digital launch of the new My Health My Communication project. - Media Releases - writing and distributing media releases for local publications including popular community sites and the local paper. - Photography & Videography - Photographing key events and clients, as well as filming and editing videos for the health project. - Grants & Awards - successfully attaining a grant for $15,000 that went towards a new generator, and another for $97,450 that went toward new equipment for the ADE. Becoming finalists for the WSABE 2020. - Fundraising - through initiatives such as My Giving Circle, Grill'd Local Matters, and Return & Earn. Show less

Digital Executive

• Apr 2018 - Oct 2019

- Google Ads - including improving the online appointment booking conversions for a medical imaging client by 740% (from 5 conversions a week to 42+ conversions a week) - Content ideation and production management - involving the development of 14 pieces of content for an environmental consultancy client which increased their website users by 15% and page views by 28% compared to the previous 6 months. - Production of ebooks and downloadable content for Invoice Finance clients and Job hunting platforms. - Website management and development - including the build of Wordpress websites for a funeral home website, an environmental consultancy website, and a not-for-profit training organisation with a membership function. - Email marketing strategy ideation and development - comprising of marketing and transactional email strategies for a credentials locker platform, and a customer satisfaction survey series of emails to gather more positive reviews for a medical imaging client. - Social channel management - including running ads across Facebook and Instagram, running competitions, and developing engaged communities for various clients.- Client management - including managing expectations, organising meetings, ensuring deadlines are met, organising creative assets to be developed and delivered, and ensuring projects run as smooth as possible. - Data reporting across analytics, email marketing, ads and more in regular client meetings- Sentiment strategies including helping a medical imaging client take their Google Reviews from a 2.4 to a 3 star rating. - Full Digital strategy development Show less

Digital Intern

• Feb 2018 - Apr 2018

- Building content briefs- Competitor research- Client research