Experience

Castello di Amorosa

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Vice President of Events and Hospitality

  • Jan 2023 - Present

• Director of Events and Hospitality

  • Nov 2019 - Jan 2023

  • Create and design exceptional large scale luxury events from contract negotiation through to flawless execution• Manage events team, build staffing schedule, deliver biannual reviews and performance management• Create and host world class online events, present tasting events on camera to global audiences• Manage all social media accounts including 57k Instagram following and 60k Facebook following• Establish success criteria & analyze event impact, prepare stakeholder and executive follow-up communications and make recommendations for iteration and improvement• Ensure positioning, messaging, goals, deliverables are achieved before, during, and after each respective event



Treasury Wine Estates

• Australia
• Beverage Manufacturing
• 700 & Above Employee

• Group, Corporate Sales and Business Development Manager

  • May 2017 - Nov 2019

  • Created and designed exceptional luxury events and oversaw guest experience from contract writing to execution• Managed events team, conducted weekly 1:1s, biannual reviews, managed schedules and team development • Developed and optimized strategic partnerships with key organizations to drive acquisition and generate leads• Produced quarterly financial reporting and forecasting and provided budget analysis for events

• Event Sales Coordinator

  • Sep 2014 - May 2017

  • Managed procurement process of vendors and vendor relationships• On-site point of contact for event host and staff



Trattore Estate Wines

• Beverage Manufacturing

• Wine Club & Hospitality Manager

  • Mar 2014 - Sep 2014

  • Planned and executed hospitality events, tours, tastings and food & wine pairing experiences • Developed marketing materials, including quarterly shipment inserts, email blasts, wine club correspondence, wine club forms, event listings, and wine club newsletter, managed wine allocation, budget, and reporting • Led trainings for tasting room staff on effective sales techniques resulting in increased wine club conversion rates • Planned and executed hospitality events, tours, tastings and food & wine pairing experiences • Developed marketing materials, including quarterly shipment inserts, email blasts, wine club correspondence, wine club forms, event listings, and wine club newsletter, managed wine allocation, budget, and reporting • Led trainings for tasting room staff on effective sales techniques resulting in increased wine club conversion rates



FEAST CATERING

• United States
• Hospitality
• 1 - 100 Employee

• Event Manager

  • Mar 2010 - Mar 2014

  • Hired and managed all administrative, service, and sales staff, managed onboarding and training for all new hires • Analyzed data to project future revenue forecasts, created goals and strategic sales plans • Created and designed large scale events, on-site event manager and point of contact for guests • Hired and managed all administrative, service, and sales staff, managed onboarding and training for all new hires • Analyzed data to project future revenue forecasts, created goals and strategic sales plans • Created and designed large scale events, on-site event manager and point of contact for guests