Experience

Speak Scents

• Personal Care Services
• 1 - 100 Employee

• Co-Founder

  • Nov 2020 - Present

  Co-Founder of a technology-enabled beauty company. We use algorithms and statistical modelling to provide a better experience with scent. Speakscents.comLaunching 2021 Co-Founder of a technology-enabled beauty company. We use algorithms and statistical modelling to provide a better experience with scent. Speakscents.comLaunching 2021



WorkSafe New Zealand

• New Zealand
• Government Administration
• 400 - 500 Employee

• Senior Marketing and Communications Specialist

  • Nov 2020 - Jan 2022

  Supported a large change process for the MarComms function, growing the function to double in size and ensuring it was set up for success in a modern, dynamic marketing and communications environment.Was also seconded to support the Covid-19 Vaccine response - Special Advisor Vaccine Communications. Supported a large change process for the MarComms function, growing the function to double in size and ensuring it was set up for success in a modern, dynamic marketing and communications environment.Was also seconded to support the Covid-19 Vaccine response - Special Advisor Vaccine Communications.



Clemenger BBDO Wellington

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Business Director

  • Sep 2019 - Oct 2020

  Business Director working on a range of retail and behaviour change-based clients, with a focus on digital and data-led projects. I most recently worked on the core Unite Against COVID-19 team responsible for campaign planning and strategy, brand strategy and campaign implementation and rollout. I also worked closely with the channels team to focus on website management, strategy, build and content development. Business Director working on a range of retail and behaviour change-based clients, with a focus on digital and data-led projects. I most recently worked on the core Unite Against COVID-19 team responsible for campaign planning and strategy, brand strategy and campaign implementation and rollout. I also worked closely with the channels team to focus on website management, strategy, build and content development.



EightyOne

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Head of Data and Insights

  • Dec 2018 - Sep 2019

  Focused on applying predictive analytics, segmentation outcomes and NLP to shape data-driven insights, drive business change, inform business and marketing strategy and assist in delivering data-driven campaigns. I specialised in developing and using bespoke Segmentation tools and leading and overseeing data modelling work. Experience across a range of sectors, in particular the finance, insurance and electricity sectors.

• Account Director

  • Sep 2016 - Dec 2018

  Account Director across a range of accounts for a creative and data-led agency. Core responsibilities included strategic planning to inform creative campaigns and data-led business strategy, brand development, and campaign management and rollout with a focus on digital channels. I managed the client service team, sat on the leadership team for the agency was involved in operational development for the wider team. I have experience across a range of sectors, in particular the finance, insurance and electricity sectors.



DOT loves data

• New Zealand
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Consumer Products

  • Sep 2017 - Sep 2019

  Specialised in the development, deployment, sales and application of the consumer-focussed product suite, across a range of data capabilities. These included segmentation tools, churn modelling and demand forecasting amongst other data driven technologies. The primary focus was to develop products using the application of these data methodologies and take these to market. This included developing insights that could be applied to drive business change. Specialised in the development, deployment, sales and application of the consumer-focussed product suite, across a range of data capabilities. These included segmentation tools, churn modelling and demand forecasting amongst other data driven technologies. The primary focus was to develop products using the application of these data methodologies and take these to market. This included developing insights that could be applied to drive business change.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • Sep 2014 - Sep 2016



Barrer & Co

• New Zealand
• Fundraising
• 1 - 100 Employee

• Independent Contractor

  • Mar 2014 - Aug 2014

  Worked as a marketing specialist for a not-for-profit agency. This role involved strategic development and sponsorship proposals, CSR strategy development, content management plans, developing collateral, managing independent projects and key client relationships. Worked as a marketing specialist for a not-for-profit agency. This role involved strategic development and sponsorship proposals, CSR strategy development, content management plans, developing collateral, managing independent projects and key client relationships.



Macpac Ltd.

• New Zealand
• Retail
• 200 - 300 Employee

• Marketing Coordinator

  • 2012 - 2014

  Booking all media commitments across varied channels for the business in NZ and Australia. Involved budget management, campaign planning, media scheduling and promotional and brand advertising across diverse regions. Campaign planning both for overall promotional periods and individual campaigns for 40-43 stores. Maximising and maintaining digital tools, including all social media activity, coordination of eDMs, copywriting for web activity, and blog management. Managed all sponsorship activity for sponsored athletes and brand ambassadors, as well as external sponsorship activity and event management across Australia and NZ. Other general marketing activity such as copywriting for catalogues and eDMs, promotional catalogue coordination, stock management for sponsored athletes and ambassadors, printing coordination for point of sale advertising and store marketing activity.



Simpatico

• Account Executive

  • Jan 2012 - Mar 2012



Brandex Adventure Sport

• Sales And Marketing Assistant

  • Oct 2011 - Mar 2012



University of Canterbury

• New Zealand
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Oct 2011 - Dec 2011



Unversity of Canterbury

• Tutor

  • Feb 2011 - Nov 2011