Experience

DDB GROUP PHILIPPINES
• Philippines
• Advertising Services
• 1 - 100 Employee
• Account Director

  • Jun 2021 - Present


Izzo Enterprise

• United States
• Armed Forces

• Owner and Managing Partner

  • May 2010 - Present

  - Responsible for over-all marketing strategy, product development roadmap and execution - Negotiates partnership agreements with retail establishments, bloggers, school organizations, bazaar organizers, etc - Design, manage and maintain company website and presence in several social media channels - Execute regular email marketing campaigns to its online community - Manage a team of 5 employees - Responsible for over-all marketing strategy, product development roadmap and execution - Negotiates partnership agreements with retail establishments, bloggers, school organizations, bazaar organizers, etc - Design, manage and maintain company website and presence in several social media channels - Execute regular email marketing campaigns to its online community - Manage a team of 5 employees


CopierChoice
• Australia
• Retail Office Equipment
• Digital Marketing Manager

  • Jul 2020 - Jun 2021


Avon

• Personal Care Product Manufacturing
• 700 & Above Employee

• Digital Activation Specialist

  • Jul 2016 - May 2019

  - Worked closely with the marketing team in creating online and offline digital campaigns to engage customers and Avon representatives in a way that we sell more Avon products to them - Responsible for assisting in the development and implementation of Avon’s digital marketing strategy to support the achievement of Avon’s business and brand objectives in the Philippines whilst being a catalyst for digital transformation spanning the customer and representative experience across online and offline digital, social and mobile - Developed holistic brand communications that effectively leverage digital platforms across the marketing mix and brands of Avon Philippines - Lead ideation and creative development of digital campaigns in collaboration with global, regional, and local marketing teams to create campaign plans – scope, time, cost, quality, sourcing and procurement, risk management, and execution - Managed online brand and product campaigns to meet different brand objectives - Identified and defined compelling strategic roles for each digital media platform in the campaign plan and integrates total communication plan to create a welcomed customer and representative experience - Managed paid media, social media, BTL vendors, contracts, pay outs, budgets, accruals and invoices Show less



Republic Cement Services Inc.

• Digital Marketing Specialist

  • Apr 2015 - Jul 2016

  - Pioneered Digital Marketing initiatives and created digital campaigns based on branding strategies using both organic and paid ads - Established the online presence of the Republic Cement brands through social media marketing, search engine optimization and digital PR - Created a website user interface and experience, mobile applications and web portals - Managed and the company’s Digital Agency on record - Pioneered Digital Marketing initiatives and created digital campaigns based on branding strategies using both organic and paid ads - Established the online presence of the Republic Cement brands through social media marketing, search engine optimization and digital PR - Created a website user interface and experience, mobile applications and web portals - Managed and the company’s Digital Agency on record



PLDT

• Philippines
• Telecommunications
• 700 & Above Employee

• Digital Marketing Specialist

  • Jul 2014 - Apr 2015

  - Responsible for developing the strategy used in marketing PLDT HOME’s product online, utilizing such techniques in the field as social media, web analytics, e-mail marketing and search engine optimization, among others - Responsible for coordinating, executing, tracking, optimization and troubleshooting of the company’s official website, www.pldthome.com - Partnered with the marketing and product departments to develop specific digital strategies and identify requirements for all creative assignments, including: banner ads, landing pages/microsites, mobile sites/apps and website development Show less



Australian Specialty Paper Co.

• Web Content Manager & Designer

  • May 2013 - Jul 2014

  - Reported directly to the company owner - Responsible for design and regular content updating of company website - packqueen.com.au - Carried out regular QA checks on content and product design - Performed social media posting and monitoring to maintain brand’s presence - Reported directly to the company owner - Responsible for design and regular content updating of company website - packqueen.com.au - Carried out regular QA checks on content and product design - Performed social media posting and monitoring to maintain brand’s presence



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Designer

  • Sep 2007 - Jul 2012

  - Selected as part of the 3-member team that successfully implemented a POC service in HSBC London, resulting in the acquisition of the account - Designed merchandising and presentation materials for HSBC HK, UK and US - Worked closely with project managers and bankers abroad - Selected as part of the 3-member team that successfully implemented a POC service in HSBC London, resulting in the acquisition of the account - Designed merchandising and presentation materials for HSBC HK, UK and US - Worked closely with project managers and bankers abroad