Experience

TWmedia

• Germany

• Online Media Planner

  • Jul 2020 - Present



Haufe Akademie GmbH & Co. KG

• Online Marketing Manager

  • Jan 2019 - Jul 2020

  • Conception and implementation of online marketing activities and campaigns forvarious customer target groups• Reporting of online marketing campaigns• Creation of advertising material based on the customer journey• Project manager for the implementation of new online tools (e.g. Webflow)• Development and improvement of landing pages in CMS (e.g. Wordpress)• Support of the marketing department through marketing automation, webcontrolling, SEA, Display, SEO, CM and SoM



Schwarzwald Tourismus GmbH

• Germany
• Travel Arrangements
• 1 - 100 Employee

• Online Editor

  • Jan 2017 - Dec 2018

  • Take care of the CMS like EZpublish and Wordpress• Maintain and develop the content of the websites of Schwarzwald TourismusGmbH (e.g. www.schwarzwald-tourismus.info) for SEO• Create google display campaigns and track through google analytics• Budgeting of projects• Organise and attend trade shows• Conception of social media strategy• Author content for social media channels• Create and send monthly B2C newsletter• Image editing with Photoshop• Contact person for database Toubiz• Organisation of trainings for database Toubiz

• Trainee in PR & Communication

  • Jun 2015 - Dec 2016

  • Intern at various departments and locations within the global Roche Group• Create and edit press releases• Write texts for destination portal, print media, adverts and social media• Take care of the CMS• Create the event schedule for the print media „Gästejournal“• Organise and support of press and blogger trips to the Black Forest• Maintain of the photo database• Digital image processing• Support at fairs and events