Madeleine Irvine
Director of Marketing & Communications at St Aloysius College- Claim this Profile
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Bio
Experience
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St Aloysius College, North Melbourne
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Australia
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Primary and Secondary Education
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1 - 100 Employee
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Director of Marketing & Communications
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Mar 2021 - Present
- Creation and implementation of marketing strategy- Implementation and management of new CRM strategy- Media planning, buying and optimisation (digital, print, out of home, social media, radio)- Relationship management (publicity resources including journalists, media partners, creative agency, photography/videography, search/digital agency etc)- Creation of all external communications (web copy, advertising material, advertorial, social media content, promotional material including prospectus documentation, CRM comms)- Social media management- Introduction, content migration/creation and maintenance of new website and parent app- Management of full rebrand including development and implementation of new corporate identity used to inform all communications material
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Preshil, The Margaret Lyttle Memorial School
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Australia
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Primary and Secondary Education
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1 - 100 Employee
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Marketing & Communications Manager
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Mar 2019 - Mar 2021
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Marketing & Communications Coordinator
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Jul 2017 - Mar 2019
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Nunn Media
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Australia
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Advertising Services
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1 - 100 Employee
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Account Manager
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Jul 2016 - Dec 2016
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Media Planner/Buyer
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Mar 2016 - Jul 2016
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Communications Planner/Buyer
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Oct 2015 - Feb 2016
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Media Executive
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Sep 2014 - Oct 2015
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Media Assistant
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Sep 2013 - Aug 2014
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Education
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University of Melbourne
Bachelor of Arts, Media and Communications & Marketing, Psychology -
Girton Grammar School
VCE