Madeleine Irvine

Director of Marketing & Communications at St Aloysius College
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area, AU

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Experience

    • Australia
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Director of Marketing & Communications
      • Mar 2021 - Present

      - Creation and implementation of marketing strategy- Implementation and management of new CRM strategy- Media planning, buying and optimisation (digital, print, out of home, social media, radio)- Relationship management (publicity resources including journalists, media partners, creative agency, photography/videography, search/digital agency etc)- Creation of all external communications (web copy, advertising material, advertorial, social media content, promotional material including prospectus documentation, CRM comms)- Social media management- Introduction, content migration/creation and maintenance of new website and parent app- Management of full rebrand including development and implementation of new corporate identity used to inform all communications material

    • Australia
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Marketing & Communications Manager
      • Mar 2019 - Mar 2021

    • Marketing & Communications Coordinator
      • Jul 2017 - Mar 2019

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jul 2016 - Dec 2016

    • Media Planner/Buyer
      • Mar 2016 - Jul 2016

    • Communications Planner/Buyer
      • Oct 2015 - Feb 2016

    • Media Executive
      • Sep 2014 - Oct 2015

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Media Assistant
      • Sep 2013 - Aug 2014

Education

  • University of Melbourne
    Bachelor of Arts, Media and Communications & Marketing, Psychology
    2010 - 2012
  • Girton Grammar School
    VCE
    2004 - 2009

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