Experience

Gingerbread Agency Limited

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Jun 2020 - Present

  GingerBread brings together the very best of the world of arts and brands - expanding the possibilities of a deeper audience connection. Our core team consists of leaders from the worlds of performing arts publicity, advertising and branding. The diversity of our combined backgrounds makes us uniquely qualified to identify and capitalise on the most exciting emerging cultural and behavioural trends, developing content ecosystems, tailor-made to work in an ever-evolving world. We create… Show more GingerBread brings together the very best of the world of arts and brands - expanding the possibilities of a deeper audience connection. Our core team consists of leaders from the worlds of performing arts publicity, advertising and branding. The diversity of our combined backgrounds makes us uniquely qualified to identify and capitalise on the most exciting emerging cultural and behavioural trends, developing content ecosystems, tailor-made to work in an ever-evolving world. We create prestigious brand experiences, with inspiring storytelling which spills into real life and we find new paths to establish value, fortify connection, influence consumption patterns and anchor brands back into the process. Show less



Premier (London)

• United Kingdom
• Construction

• Publicity Director

  • Jul 2017 - Mar 2020

  PR Specialisms: • Performing Arts - Off West End, and Tours for comedy, theatre, cabaret and music • Festivals • DVDs/Home Entertainment • Film and Film Festivals • Cultural Events

• Senior Account Director

  • Feb 2016 - Jul 2017

  London, United Kingdom PR Specialisms: • Performing Arts - Off West End, and Tours for comedy, theatre, cabaret and music • Festivals • DVDs/Home Entertainment • Film and Film Festivals • Cultural Events



Prospero Communications

• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Nov 2005 - Feb 2016

  Prospero was a PR and marketing company which ran from 2005 - 2016, specializing in arts, entertainment and culture. In 2016 Prospero was closed down and I moved, with my client roster into the much larger Premier.



Time Out Group plc

• United Kingdom
• Technology, Information and Internet
• 300 - 400 Employee

• Head of PR (And Head of Marketing for Time Out Live)

  • Feb 2011 - Feb 2012

  Between 2011 and 2012 I took a brief step back from Prospero to lead the PR for Time Out which had recently experienced majority-share investment by the venture capital company Oakley Capital. The company was experiencing a period of significant change as it moved from being essentially a magazine publisher towards being a global digital media group, with a heavy emphasis on live events, website, and app, social and transactional capabilities on a global scale. The role was a fascinating… Show more Between 2011 and 2012 I took a brief step back from Prospero to lead the PR for Time Out which had recently experienced majority-share investment by the venture capital company Oakley Capital. The company was experiencing a period of significant change as it moved from being essentially a magazine publisher towards being a global digital media group, with a heavy emphasis on live events, website, and app, social and transactional capabilities on a global scale. The role was a fascinating experience, both in terms of heading up communication for such a major and iconic brand, and in terms of seeing from the other side how a publishing company needs to adapt and embrace new technological and social opportunities, and also how it can extend its brand into the live arena. In a PR capacity my role concentrated on: my role concentrated on: • Communicating this change to the business and consumer press • Raising the brand profile to drive corporate awareness • Driving consumers towards the websites, apps and social platforms Time Out is pushing. I also managed the marketing for Time Out Live As Head of Marketing for Time Out Live I was also responsible for promoting (in terms of both PR and marketing) Time Out Live, the live events production arm of Time Out, which produces a wide range of comedy, cabaret, film and music events across the capital. In this role I concentrated on: • All aspects of marketing, from ticket sales to advertising, • Raising the Time Out Live brand profile as a whole, • Working to sell tickets for each event. • Working closely with Time Out Live Director developing a number of sponsorship proposals for the brand, ranging from supplying drink sponsorship for events through to full-scale corporate sponsorship partnerships. Show less