Experience

Havas People
• United Kingdom
• Advertising Services
• 100 - 200 Employee
• Business Development Executive

  • Apr 2023 - Present

TikTok
• United States
• Entertainment Providers
• 700 & Above Employee
• Content Creator

  • May 2020 - Present

IBA.Global
• International Trade and Development
• 1 - 100 Employee
• HR and Recruitment Manager

  • Oct 2022 - Apr 2023


LUMS Orientation Week

• Coordinator

  • May 2020 - Sep 2021

  • Increased customer satisfaction to 99% for week-long annual event worth PKR 14 million catering to over 1200 attendees • Overcame Covid setback by innovating and creating the first-ever virtual model of LUMS campus on Roblox through envisioning, developing, and executing the event by leading a team of 9 • Saved 26% of budget while heading logistics for 5 events • Online growth of 51% on various social media platforms (Instagram, Twitter) while leading team of 6 • Increased customer satisfaction to 99% for week-long annual event worth PKR 14 million catering to over 1200 attendees • Overcame Covid setback by innovating and creating the first-ever virtual model of LUMS campus on Roblox through envisioning, developing, and executing the event by leading a team of 9 • Saved 26% of budget while heading logistics for 5 events • Online growth of 51% on various social media platforms (Instagram, Twitter) while leading team of 6



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Marketing & Sales Intern

  • Jul 2021 - Aug 2021

  Project: Sparkling Soda Product Launch by Fruita Vitals • Conducted market visits across 3 channels, visited 50+ stores in over 5 areas in Islamabad for data collection via primary research • Analyzed consumer trends to find a potential 5% increase to ROI of chillers by optimizing product placement based on store locality Project: Competitor Analysis of Discounts • Attained 5% increase in sales by creating an interactive discount dashboard to simplify the comparison of Nestle’s discounts per SKU to competitors and bringing up to a market competitive level • Improved data analysis and interpretation through data visualization from the discount dashboard and by designing a zonal strategy for competitive analysis insights – input in big data and output in pivot charts differentiated by region and time Show less



Unicorn Black

• Media Production
• 1 - 100 Employee

• Marketing Intern

  • Jun 2021 - Jul 2021

  • Learned and executed social media boosting and optimization through Facebook Business Manager • Created marketing campaigns for the Emmy Nominated child movie, Burka Avenger • Learned and executed social media boosting and optimization through Facebook Business Manager • Created marketing campaigns for the Emmy Nominated child movie, Burka Avenger



LUMS Entrepreneurial Society

• Pakistan
• Education Administration Programs

• Project Head Initiate

  • Jun 2020 - Jul 2021

  • Working with 6 clients in the ‘client management consultancy program’ and expanding the society's network to expand its reach in the Pakistan startup ecosystem• Conducting hybrid (online and offline) event, ‘Ideation Academy’, for Startups within society.

• Assistant Director Events

  • May 2019 - Jun 2020

  • Leading a team of 13 individuals responsible for all event management work in the society • Organizing a range of events within the society such as the orientation, Hult Prize, LEB• Organized 6 business competitions and 5 social evening events at flagship event YLES (Young Leaders’ and Entrepreneurs’ Summit), catering to 600+ participants • Worked with incubators to help build incubation round, 'Idea Den'• Experience with logistics and vendor work and arrangement of a range of setups such as concerts and DJ nights Show less

• Manager Events

  • May 2018 - May 2019

  • Worked on a team to handle a variety of events throughout the year such as entrepreneurship workshops, bootcamps and the flagship event YLES, catering to 600+ participants • Event head for social enterprise round at YLES • Gained experience in the making of proposals and case studies • Gained relevant event management experience by dealing with ECA officials and vendors



Rahnumai

• Education Management

• Project Lead

  • Feb 2020 - Dec 2020

  • Leading a team towards the inception of a new competition, EnvisionX, for school students. • EnvisionX aims to remove socioeconomic barriers to allow students from all over Pakistan to interact and compete at a national level. • Leading a team towards the inception of a new competition, EnvisionX, for school students. • EnvisionX aims to remove socioeconomic barriers to allow students from all over Pakistan to interact and compete at a national level.



Projexon (Business and Tax Consultancy)

• Intern

  • Jul 2019 - Aug 2019

  • Tasked with cold calling various business organizations and NGOs to make them interested in Projexon’s services • Conducted digital marketing for clients by designing and sharing posts on the client’s social media channels • Helped individuals and businesses file their taxes and get relevant tax information to them • Tasked with cold calling various business organizations and NGOs to make them interested in Projexon’s services • Conducted digital marketing for clients by designing and sharing posts on the client’s social media channels • Helped individuals and businesses file their taxes and get relevant tax information to them



LUMS Media Arts Society

• Pakistan
• Movies, Videos, and Sound
• 1 - 100 Employee

• Marketing Manager

  • Sep 2018 - May 2019

  • Interacted with numerous company's to arrange for sponsorship's for the society • Interacted with numerous company's to arrange for sponsorship's for the society



Roots School System

• Pakistan
• Education Administration Programs
• 400 - 500 Employee

• Director – Roots Public Speaking Society

  • Dec 2015 - Jun 2017

  • One of three founding members of our A level college’s debating society comprising a total of 60 members • Held multiple training sessions for members of the society and participated at multiple MUNs

• Director Socials

  • Sep 2016 - Nov 2016

  • Conducted numerous events including the fashion show and theme night at Roots’ flagship event IVY Youth Leadership Olympiad • Worked closely with multiple designers



Lahore Grammar

• Education
• 1 - 100 Employee

• Student Council Member

  • Sep 2014 - Jun 2015

  • Active student council member conducting PTMs, writing weekly newsletters • Active student council member conducting PTMs, writing weekly newsletters