Maddy McLean

Brand Communications Lead at Good Buy Gear
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
US
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Edward Zemba

Madeline was a terrific addition to our team at Robert Charles Photography. Her enthusiasm and commitment to excellence was appreciated everyone. Any company would be most fortunate to call her part of their organization.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Sprout Social
    Sprout Social
    May, 2016
    - Nov, 2024
  • Hootsuite Certified Professional
    Hootsuite Media Inc.
    Apr, 2016
    - Nov, 2024

Experience

  • GoodBuy Gear
    • United States
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • Brand Communications Lead
      • Dec 2020 - Present

      Manage organic marketing strategies to position GoodBuy Gear as the leading baby gear recommerce brand and trusted source for parents. -Create and lead organic social, influencer, communications, and video strategies -Manage team to implement strategies; own calendars, briefs, budgets and reports -Contribute and review copy across digital customer touchpoints -Collaborate with Market Launch Team to pre-seed and sustain new markets -Work with Performance Marketing Manager to supplement high performing paid ad content -Partner with Head of Brand Marketing and Graphic Designer to inform and execute rebrand in July 2021 Show less

  • oVertone Color LLC
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Integrated Marketing Manager
      • May 2020 - Dec 2020

      Oversaw all marketing efforts and collaborations across social, creative, comms, influencer partnerships, customer service and site.- Directly contributed to brand’s 10x YoY growth- Social media management resulting in half a million (500K+) new organic followers- Independently formed relationship with first 2K influencers- Worked closely with DEI Committee to inform social justice campaigns

    • Content Marketing Strategist
      • Jun 2019 - May 2020

      Promoted to strategize content across paid, email, sms, blog, and .co efforts in addition to organic social media management

    • Social Media & Influencer Marketing Strategist
      • Jul 2018 - Jun 2019

      Promoted to manage organic social media alongside influencer marketing responsibilities

    • PR & Influencer Marketing Specialist
      • Aug 2017 - Jul 2018

      Hired to create and manage oVertone's influencer network; PR pitching & media mailers

  • People Making Good PR
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Publicist
      • May 2016 - Aug 2017

      Managed a variety of clients including: Au Bon Pain, Rollerblade, Crown Maple, Ann Clark Cookie Cutters, STABILgear, New Burlington Town Center Redevelopment, Northern Vermont University and more -Spearhead all PR efforts for each client, including press releases, pitches, media kits, coverage reports and social media calendars, content creation and distribution -Correspond with national and local media outlets and personnel to secure media placements across all platforms to reach client goals and objectives -Facilitate weekly client meetings and update reports for each client Show less

  • Fuse
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • PR & Digital Marketing Assistant
      • Jan 2016 - May 2016

      Produced variety of digital and traditional collateral such as weekly social media calendars, press releases and media alerts to assist account coordinators manage the following clients: Amazon Student, Wendy's, Mnt Dew, GoPole Produced variety of digital and traditional collateral such as weekly social media calendars, press releases and media alerts to assist account coordinators manage the following clients: Amazon Student, Wendy's, Mnt Dew, GoPole

  • Champlain College
    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Ambassador Lead
      • Aug 2014 - May 2016

      Manager of approximately 30 student ambassadors. Coordinated directly with Admissions team to market to and host prospect students. Created and enforced employee schedules, daily duties, assisted with tour training, and lead events such as Accepted Student Days and Open Houses. Manager of approximately 30 student ambassadors. Coordinated directly with Admissions team to market to and host prospect students. Created and enforced employee schedules, daily duties, assisted with tour training, and lead events such as Accepted Student Days and Open Houses.

Education

  • Champlain College
    Bachelor’s Degree, Public Relations, Specialization in Digital Marketing
  • Bond University
    Bachelor's Degree, Public Relations
  • Longmeadow High School

Community

You need to have a working account to view this content. Click here to join now