Maddy Slatt

Founder at The Slow Rodeo
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Canada Area, CA
Languages
  • English Native or bilingual proficiency
  • French -

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Bio

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Credentials

  • Collaborative Computing Scholar
    IBM
    Apr, 2017
    - Oct, 2024
  • Life Guard
    Canadian Red Cross

Experience

    • Canada
    • Retail
    • 1 - 100 Employee
    • Founder
      • Jan 2021 - Present

      Founder of The Slow Rodeo, a curated vintage project that brings vintage into the contemporary world. Beginning humbly in 2020, The Slow Rodeo is the opposite of impulse buying. We provide a conscious alternative to the environmentally destructive fashion industry. It is time to slow down the fashion cycle and make thoughtful decisions on garments you’ll wear for years to come.

    • Canada
    • Food and Beverage Services
    • Founder
      • 2013 - Present

      - Founder of a Toronto food blog entitled @TorEats (122K followers on Instagram).- Content creator of buzz-worthy food related posts.- Works with both restaurants and brands to market their establishments and products (Post City, Chase Hospitality Group, O&B, Vitamix, etc).

    • United States
    • Software Development
    • Creative Assistant
      • Sep 2019 - Present

      - Supports founder of This is Crumb with daily tasks.- Contributes to This is Crumb’s social media platforms including editing and copywriting.- Assists founder in managing incoming and outgoing emails with clients and brand partners. - Content creator for monthly newsletter.- Attends client meetings.- Manages invoicing and payment schedules.

    • Canada
    • Wellness and Fitness Services
    • Marketing Manager
      • Oct 2020 - Present

      - Manages Blissed Flow's social media marketing and advertising.- Displays creativity in social media to set company apart from competitors. - Develops brand awareness and marketing strategy to cultivate leads.- Content management (including website collateral).- Produces analytic reports and goal setting for marketing development.- Community leadership and participation (online and offline) to manage the companies success and reputation.- Art director and liaison with… - Manages Blissed Flow's social media marketing and advertising.- Displays creativity in social media to set company apart from competitors. - Develops brand awareness and marketing strategy to cultivate leads.- Content management (including website collateral).- Produces analytic reports and goal setting for marketing development.- Community leadership and participation (online and offline) to manage the companies success and reputation.- Art director and liaison with graphic designer to produce marketing collateral including the company logo, business cards and merchandise.- Vendor sourcing and management of creatives. - Expert in presentations communicate Blissed Flow's mission and objectives to leads. Show more Show less

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Financial and Public Relations Specialist
      • Apr 2014 - Jul 2020

      - Assists with financial and marketing aspects of the company.- Served as the official photographer for Six Degrees' 2013 Brazilian Ball in Toronto, ON.

    • Canada
    • Restaurants
    • 1 - 100 Employee
    • Marketing Specialist
      • Sep 2018 - Oct 2019

      - Responsible for creating and executing marketing plans that drive sales and increase customer loyalty for ICONINK's portfolio of premium F&B brands including Mira, Weslodge, La Société, Estia, Bisha (KŌST, Akira Back, French Made), Byblos, Patria, Figo, and The Fortunate Fox.- Create consumer insights, monitor trends, create marketing strategies and plans, develop integrated campaigns, and monitor/improve market results. - Manage the day-to-day marketing activities and assist with… - Responsible for creating and executing marketing plans that drive sales and increase customer loyalty for ICONINK's portfolio of premium F&B brands including Mira, Weslodge, La Société, Estia, Bisha (KŌST, Akira Back, French Made), Byblos, Patria, Figo, and The Fortunate Fox.- Create consumer insights, monitor trends, create marketing strategies and plans, develop integrated campaigns, and monitor/improve market results. - Manage the day-to-day marketing activities and assist with long-term marketing strategy for the company along with advising on aspects of marketing, influencing business strategy, and implementing sales plans.- Foster and negotiate co-branding partnerships and sponsorships (Ex. Ritual, American Express, OpenTable, Tonic Blooms, Loews, Beam Suntory) along with influencer marketing campaigns. Show more Show less

    • United States
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Marketing Associate
      • May 2017 - Jul 2018

      - Developed marketing strategies and campaigns.- Established meeting dates and deadlines for projects.- Planned and executed the roll out of the Marketing calendar.- Responsible for sweepstakes, brand partnerships, and email subscription growth.- Edited pictures for the website and social media channels.- Managed creative assets for weekly newsletters to a user database of over 50K unique emails.- Hosted local Toronto pop-ups for the brand.

    • Canada
    • Food and Beverage Services
    • 1 - 100 Employee
    • Event Management Associate
      • Apr 2016 - Sep 2016

      - Developed and executed social media strategy and tactics.- Executed marketing plan and projects on time and budget.- Provided additional support with various activities including the coordination of website updates and other online communication.- Built relationships with suppliers.- Organized materials for events including the ordering of catering equipment.- Interacted with the client to figure out their vision for their event.- Developed a proposal with a budget for… - Developed and executed social media strategy and tactics.- Executed marketing plan and projects on time and budget.- Provided additional support with various activities including the coordination of website updates and other online communication.- Built relationships with suppliers.- Organized materials for events including the ordering of catering equipment.- Interacted with the client to figure out their vision for their event.- Developed a proposal with a budget for the client. Show more Show less

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Fashion Intern
      • Feb 2015 - Apr 2016

      - Contributed unique and engaging fashion, beauty, health and lifestyle content on a weekly basis.- Worked remotely with the team in LA to coordinate and edit posts for the website.

    • Canada
    • Hospitality
    • 1 - 100 Employee
    • Marketing Intern
      • Mar 2015 - Jun 2015

      - Managed all social media communications for the various restaurants run by Icon Legacy.- Developed marketing strategies and campaigns.- Responsible for event idea creation, execution and reporting.

    • Canada
    • Recreational Facilities
    • 1 - 100 Employee
    • Counsellor
      • Jun 2012 - Aug 2012

      - Supervised children aged 11-13.- Assisted in developing their leadership and team work skills.

    • Canada
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • 2011 - 20121 year

      - Drove sales through our specialized team and targeted approach.- Established excellent customer relations.- Accommodated the customer in every interaction.- Responsible for opening and closing the store.- Ensured that the store was tidy and presentable at all times.

Education

  • Ryerson University
    -
  • McGill University
    -
  • The Bishop Strachan School
    -

Community

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