Experience

FAB Group

• New Zealand
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2023 - Present



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Ecommerce Manager

  • Feb 2022 - Jul 2023



Croft Creative

• Auckland, New Zealand

• Shopify Website Creator

  • Mar 2020 - May 2023

  I have had the immense privilege of working with some fantastic brands, from homegrown, to home enterprise and international. I have been involved in rebrands, platform migrations and digital marketing strategies to name a few. A Selection of Skills - Client Relationship Management - Client Sourcing - Project Management - Shopify - HTML/CSS - E-Commerce website maintenance - Product Description Copy - A Selection of Highlights - Creating & updating web content to drive sizeable increases in online sales - Delivering 5 successful major launches - Writing and executing successful marketing strategies Some Endorsement - “I am just writing to let you know that I have changed your experience from “intermediate” to “elite” on Unicorn Factory to recognise all the hard work you have done and how well you have been repping the community. The “elite” badge is basically me vouching for our freelancers personally, and after all the amazing stuff you have done, you definitely deserve it” Show less



CDB Media

• Assistant Product Manager

  • Jan 2020 - Jul 2020



Mitre 10 (New Zealand) Limited

• New Zealand
• Retail
• 700 & Above Employee

• Assistant Category Manager

  • May 2017 - Oct 2019

  A Selection of Responsibilities - I managed print and web marketing of our product range, ensuring that new and seasonally appropriate product was highlighted. - Determining optimum product ranges - Managing supplier relationships and negotiations, while planning the strategic direction of the category. - Cross functionally managed teams to deliver seasonal projects - Carried out research and negotiations to maintain optimal product service and pricing with suppliers. A Selection of Highlights - Creating & updating web content to drive increases in online sales - Delivering 7 successful indent programs to 81 National stores and online - Negotiating a 60k cost of goods reduction - Selecting designing and managing Seasonal heating indents - Improving the indent process Show less