Discovery Lead & Product Manager

• May 2023 - Present

Co-Founder

• Jan 2021 - Jun 2023

• Conceptualized and developed the business strategy, including branding, social media presence, and all external materials to establish a strong market position. • Conducted regular market research to identify new opportunities, stay on top of trends, and ensure ongoing competitiveness and growth within the ever-changing wedding industry. • Assessed client requirements and researched inspiration to develop optimal solutions within their budget and timeline. Created detailed proposals and executed final designs and installations to achieve successful outcomes. • Managed and led a team of freelance floral designers, providing guidance on design concepts, ensuring quality control, and maintaining consistent communication throughout the project timeline, resulting in the successful execution of high-quality floral installations for various events and occasions. Show less

Product Manager Intern

• Jun 2022 - Apr 2023

• Coordinated a team of interns to participate in the company hackathon, resulting in winning the People's Choice Award. This achievement played a significant role in the extension of my internship and progression to APM responsibilities. • Led the development of a feature that utilized user-provided profile information to auto-generate personalized bios. This initiative resulted in a considerable uptick in male users completing their bios and an overall improvement in the female user experience. • Revamped an existing feature by analyzing data from prior experiments to determine the most impactful profile elements that could optimize users’ profiles. Implemented the feature alongside an educational marketing campaign, which resulted in a revenue surge among female subscribers. • Created a comprehensive spreadsheet to monitor all projects, providing a centralized tracker for experiments, timelines, test markets, links, and other relevant information. • Developed a document to consolidate data and test results from team projects, enabling easy access and efficient tracking of information from past initiatives. Show less

Proposal Specialist

• Feb 2020 - May 2022

• Utilized critical thinking to analyze complex contract requirements, special provisions, pricing structures, internal authorizations, and terms and conditions to ensure compliance with appropriate laws, regulations, and corporate policies. • Mastered industry-specific vernacular, standards, and principles, including product catalogs and service offerings, to expertly craft essential sales documentation for the sales team. • Utilized critical thinking to analyze complex contract requirements, special provisions, pricing structures, internal authorizations, and terms and conditions to ensure compliance with appropriate laws, regulations, and corporate policies. • Mastered industry-specific vernacular, standards, and principles, including product catalogs and service offerings, to expertly craft essential sales documentation for the sales team.

Transportation Program Monitor

• Oct 2019 - Feb 2020

Operations Assistant

• Jul 2019 - Oct 2019

Brand Ambassador

• May 2019 - Oct 2019

Student Athlete

• Aug 2015 - May 2019

Sales Associate

• May 2017 - Dec 2018

Retail Sales Associate

• Nov 2016 - Jan 2017