Maddie Downs
Sr. Digital Marketing Manager at Tractive- Claim this Profile
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Bio
Experience
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Tractive
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Austria
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Computers and Electronics Manufacturing
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100 - 200 Employee
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Sr. Digital Marketing Manager
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Aug 2022 - Present
Seattle, Washington, United States
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Bamboo
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United States
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Advertising Services
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1 - 100 Employee
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Senior Growth Marketing Manager
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Feb 2022 - Aug 2022
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Growth Marketing Manager II
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Jul 2021 - Feb 2022
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Growth Marketing Manager
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Nov 2020 - Jul 2021
Seattle, Washington, United States
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360i
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United States
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Advertising Services
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100 - 200 Employee
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Media Manager
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Jun 2019 - Nov 2020
Greater Atlanta Area
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Associate Media Manager
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Aug 2018 - Jun 2019
Greater Atlanta Area
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Junior Associate
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Jun 2018 - Aug 2018
Greater Atlanta Area
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First Data Corporation
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Intern | Network and Security Solutions
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Jun 2017 - Aug 2017
Greater Atlanta Area Key responsibilities included data and marketing analytics, social media reporting, creating "C" level presentations for senior leadership, event and project management, and a product launch. Project Management and Executive Presentation | Connected Car - Designed innovative parking payments solutions with the potential to produce significant revenue for First Data. - Executed project by reinforcing commitment to action in meetings with senior leadership to validate product… Show more Key responsibilities included data and marketing analytics, social media reporting, creating "C" level presentations for senior leadership, event and project management, and a product launch. Project Management and Executive Presentation | Connected Car - Designed innovative parking payments solutions with the potential to produce significant revenue for First Data. - Executed project by reinforcing commitment to action in meetings with senior leadership to validate product process and platform capabilities. - Led group presentation to EVPs and senior leadership. Digital and Print Media | Associate Editor | CONNECTED Magazine - Edited and provided critique on articles for Vol. 2: Age of the Consumer. - Developed interview format that will be conducted in New York, Atlanta, Hong Kong, Mumbai, London, as well as Germany and South America to emphasize First Data’s global reach. - Managed on-site photo shoot that will accompany an article reporting on First Data's involvement with Girls Who Code. Special Events Management - Coordinated national sales VPs to attend a sales summit in Atlanta for 100+ newly hired business consultants. - Organized and set up collateral and marketing assets for sales VPs preceding the event. - Surveyed business consultant experience and reported findings to the Sales Transformation Team. Social Media Marketing - Created a comprehensive calendar and schedule for Gyft social media strategic promotions designed to expedite and organize timely posting. - Wrote copy for posts that increased in user engagement over 10x. Product Launch - Organized and planned a product launch to 10K Owner-Associates, including all internal/external communications, creation of marketing collateral, and logistics. (Network and Security Solutions - $1.5 Billion topline revenue business) Show less
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Brightwell
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United States
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Financial Services
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1 - 100 Employee
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Digital Marketing and Global Compliance Intern
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Jun 2016 - Aug 2016
Greater Atlanta Area Market Research - Generated market data analytics on over 60 maritime shipping companies that was used by the Sales and Marketing Team to win new clients at international shipping conferences. - Reported on maritime shipping trends and business opportunities to the EVP of Business Development and the CEO. Digital Marketing - Produced engaging Internet content designed to educate global shippers about Brightwell’s new electronic payments solutions. Global Compliance… Show more Market Research - Generated market data analytics on over 60 maritime shipping companies that was used by the Sales and Marketing Team to win new clients at international shipping conferences. - Reported on maritime shipping trends and business opportunities to the EVP of Business Development and the CEO. Digital Marketing - Produced engaging Internet content designed to educate global shippers about Brightwell’s new electronic payments solutions. Global Compliance - Implemented processes that ensured Brightwell’s ongoing compliance with a host of global cash remittance regulations. Intern Executive Presentation - Presented an overview of key deliverables, including recommendations to enhance the impact of the intern program, to the CEO and the senior executive team Show less
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Piedmont Driving Club
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United States
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Hospitality
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1 - 100 Employee
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Swim Coach
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Apr 2013 - Jul 2015
Greater Atlanta Area - Coached children aged 5-14 on technique and race strategy, while fostering a team environment - Worked with fellow coaches to plan practices and meet lineups
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Education
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Williams College
Bachelor's degree, Political Science and Government -
The Westminster Schools
High School