Experience

Saratoga County Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President, Integrated Marketing Communicatio

  • Aug 2021 - Present

  - Manage overall integrated marketing and communications strategy to amplify Chamber's mission - Lead development and rollout of refreshed brand identity - Develop and execute variety of email series, including monthly economic snapshots, ribbon cuttings, and various campaigns - Spearhead development and execution of creative marketing campaigns to support members and overall Saratoga County community, including Save Our Locals $20.21, Pitch-In, and Love Our Locals $20.22 - Write and distribute press releases to key local media on upcoming events, campaigns, etc. - Write, film, and collaborate on daily "Upstate of Business" segment with local news channel, WNYT - Support Chamber president with communications and marketing needs - Collaborate with colleagues on integrated marketing plans for events, forums, and additional programming - Act as subject matter expert among Chamber members as needed Show less



Corning Incorporated

• United States
• Glass, Ceramics and Concrete Manufacturing
• 700 & Above Employee

• Corporate Social Media Program Leader

  • Jan 2020 - Aug 2021

  - Managed overall corporate social media program (Facebook, LinkedIn, Twitter, and YouTube), including strategy development, channel management, paid/organic strategy/execution, campaign development/execution- Wrote majority of content published across corporate-owned channels, telling the story of who Corning is, what Corning does, and why it matters to the everyday consumer- Led corporate social media governance program, streamlining processes and developing necessary resources, such as global policy, employee trainings, etc.- Led cross-functional team of social media community leaders across divisions, ensuring campaign integration, program alignment, message amplification, and cross-channel collaboration- Managed relationship with agency of record- Acted as subject matter expert on social media (paid and organic) for business stakeholders and corporate leadership- Collaborated closely with analytics team to sense and shape context based upon social listening to help drive narratives and campaigns Show less

• Senior Social Media and Content Marketing Specialist

  • Oct 2018 - Jan 2020

  - Responsible for the day-to-day operations of Corning's corporate social media program- Manage the overall social strategy, content development plan, policy and governance for Corning's social channels- Oversee and develop the content strategy for the Glass Age campaign- Host, produce, and manage the "Inspired by Glass" video series - Coordinate an integrated storytelling approach for a variety of channels, topics, and audiences- Manage corporate projects and campaigns such as Life in the Glass Age Show less

• Senior Communications Specialist, Corporate Marketing and Branding

  • Dec 2017 - Jan 2020

  - Managed the content strategy for the Glass Age campaign- Developed, wrote, hosted, and produced video segments for the "Inspired by Glass" video series- Created a variety of content for web, social media, tradeshows, etc.- Supported large corporate initiatives in the form of messaging development, campaign execution, and promotions

• Communications Specialist, Corporate Marketing and Branding

  • Apr 2016 - Nov 2017

  - Developed content for the Glass Age campaign- Maintained the Glass Age website and refreshed content on a scheduled basis- Led social media strategy for CES 2017 campaign (pre-show, during show, post-show)- Managed the "Inspired by Glass" video series

• Communications Specialist, External Communications

  • Sep 2015 - Apr 2016



St. Bonaventure University

• Higher Education
• 500 - 600 Employee

• Graduate Assistant

  • Aug 2013 - May 2015

  - Advised undergraduate students on best practices for a successful college experience - Advised undergraduate students on best practices for a successful college experience

• Intern

  • May 2014 - Aug 2014

  Created #healthysaratoga campaign, interviewing businesses in the community on how they promote wellness within their organization, writing feature stories on organizations and photographing healthy living at those organizations. http://www.saratoga.org/chamber/health-and-wellness Created #shopsaratoga campaign, interviewing business owners in the community, writing feature stories and social media posts on businesses and photographing the business owners within their own businesses. http://www.saratoga.org/visitors/shopping Show less



Saint Bonaventure University

• Writing Lab Director, Teaching and Learning Center

  • Sep 2011 - May 2013

  Edited students' essays, papers, projects, etc. for grammar and content.Helped students prepare outlines for papers.

• Internship, Sports Information Office

  • Jan 2011 - Dec 2012

  Wrote press releases for upcoming sporting events along with game previews and recaps. Interviewed athletes for weekly "Friday Focus" series on www.gobonnies.com.Used Photoshop and PrestoSports to create pages for GoBonnies website and for media guides.



Mannix Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • Jun 2012 - Aug 2012

  Blogged on current events for local websites along with feature pieces introducing new businesses to the area, edited website events, edited other parts of websites Blogged on current events for local websites along with feature pieces introducing new businesses to the area, edited website events, edited other parts of websites