Experience

Berkeley ABA

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Senior Marketing Analyst

  • May 2023 - Present

  Berkeley ABA is UC Berkeley's oldest business organization, providing Fortune 500 companies with exceptional consulting services for over 45 years.- Lead analysts through a semester-long project with a contract client to build expertise in marketing, UIUX, and user-centric research- Utilize qualitative/quantitative data to provide recommendations in branding, market acquisition, and product development

• Marketing Analyst

  • Jan 2023 - May 2023



imagiCal

• United States
• Advertising Services
• 1 - 100 Employee

• Strategy Analyst

  • Sep 2023 - Present

  imagiCal (American Advertising Federation) is UC Berkeley's award-winning and Haas-sponsored creative strategy agency. Members gain experience through hands-on consulting projects and by collectively competing in the National Student Advertising Competition. imagiCal (American Advertising Federation) is UC Berkeley's award-winning and Haas-sponsored creative strategy agency. Members gain experience through hands-on consulting projects and by collectively competing in the National Student Advertising Competition.



Warner Bros. Discovery

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Consultant

  • Sep 2023 - Present



FIRST Robotics Team 5940

• Captain of PR Operations

  • Jun 2020 - May 2022

  - Co-led a team of 80 to world championships in Houston, TX, where we won the divisional Entrepreneurship Award and became division winners (top 6 internationally out of 3225 teams)- Oversaw all business and outreach operations, including the fundraising of over $180K from 40 corporate sponsors (as of April 2022) - Managed all grant writing, business plans, marketing efforts, external networking, internal professional development, community service initiatives, and team finances/fund allocation Show less

• Website Content Manager

  • Nov 2018 - May 2022



zing robotics

• United States
• Transportation, Logistics, Supply Chain and Storage

• Grant Research Intern

  • Jan 2021 - Mar 2021

  - Researched and applied for corporate-backed microentrepreneurial programs and federal STEM start-up grants, including the Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) - Compiled promotional materials and drafted grant submissions using professional writing, video-editing, and web design skills - Conducted market analysis on the electro-autonomous industry to consult the executive board on positioning and rebranding - Researched and applied for corporate-backed microentrepreneurial programs and federal STEM start-up grants, including the Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) - Compiled promotional materials and drafted grant submissions using professional writing, video-editing, and web design skills - Conducted market analysis on the electro-autonomous industry to consult the executive board on positioning and rebranding



VitaWerks

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• App Development Intern

  • Mar 2020 - May 2020

  - Used Figma to design UI/UX wireframes for Vitawerks' new app that connects healthcare professionals to everyday job opportunities - Created official style and branding guidelines for company usage (color palettes, typography, and visual elements across all platforms) - Used Figma to design UI/UX wireframes for Vitawerks' new app that connects healthcare professionals to everyday job opportunities - Created official style and branding guidelines for company usage (color palettes, typography, and visual elements across all platforms)