Experience

Netflix

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Pertnerships Manager - Italy and Greece

  • Jan 2018 - Present

  Rome, Latium, Italy Introducing new partners and their agencies to the Netflix brand, briefing partner campaign creative, and uncovering creative opportunities. Proactively translating brand/marketing requirements into concepts Netflix partners and and their consumers can be inspired by. Leading creative workshops and presenting best-in-class creative case studies for partners during the concepting phase. Offering creative guidance and expertise to regional partner marketing leads and key… Show more Introducing new partners and their agencies to the Netflix brand, briefing partner campaign creative, and uncovering creative opportunities. Proactively translating brand/marketing requirements into concepts Netflix partners and and their consumers can be inspired by. Leading creative workshops and presenting best-in-class creative case studies for partners during the concepting phase. Offering creative guidance and expertise to regional partner marketing leads and key stakeholders. Managing marketing tools for regional implementation toolkits, educational materials, partner portals, and creative case studies. Partnering with local agencies to develop breakthrough, content-driven thinking that extends Netflix title campaign efforts. Directing design and copy throughout Netflix-produced partner asset creation, curation, and delivery. Uncovering opportunities to develop creative briefs and propose campaign ideas based on upcoming regional priorities. Collaborating with cross-functional teams including Marketing Operations, Global Creative Marketing, Public Relations, and Brand/Editorial. Guarding Netflix brand attribution/representation as well as usage of owned Netflix and studio content in partner creative. Show less



McArthurGlen Group

• United Kingdom
• Retail
• 700 & Above Employee

• Brand Partnership Marketing Executive EMEA

  • Aug 2015 - Dec 2017

  London, United Kingdom Organising and coordinating marketing activities and events with McArthurGlen Brand Partners, cascading the information to the Marketing Teams and curating the execution of the activities in the 24 McArthurGlen designer outlets in Europe. Working with the Head Of Brand Partner Marketing to ensure strong communication plan and build robust, commercially valuable relationships with Designer Brands Partners such as Gucci, Versace, Roberto Cavalli, Burberry, Dolce & Gabbana, Coach, Hugo… Show more Organising and coordinating marketing activities and events with McArthurGlen Brand Partners, cascading the information to the Marketing Teams and curating the execution of the activities in the 24 McArthurGlen designer outlets in Europe. Working with the Head Of Brand Partner Marketing to ensure strong communication plan and build robust, commercially valuable relationships with Designer Brands Partners such as Gucci, Versace, Roberto Cavalli, Burberry, Dolce & Gabbana, Coach, Hugo Boss, Karl Lagerfeld, Michael Kors, Ralph Lauren, Nike, Adidas and many others. By building and strengthening the relationship with the marketing/communications teams, proactively ensuring that the Brand Partners are well informed and up to date on all areas of marketing and promotional campaigns also exploring new opportunities. Collaborating with Leasing, Retail, Tourism, Digital, Client Management and PR teams in projects requiring joint partnerships with fashion brands. Strategic Consulting, including communication plan and strategy development Supporting local teams and Brand Partners in the execution of the marketing activities, in order to support the performances of local stores. Producing reporting detailing activities and results as well as managing budget.

• Digital Marketing Executive - Southern Europe

  • Jun 2013 - Jul 2015

  London, United Kingdom Liaising with the Marketing Managers of Southern European Countries on their digital content plans taking a lead on content creation Ensuring all contents are correctly updated for all language versions of each individual website Optimising the digital component of local tactical marketing campaigns Planning and implementing the local email marketing strategy Providing monthly and campaign based reports Providing Training and Digital Analysis to the local teams on a regular… Show more Liaising with the Marketing Managers of Southern European Countries on their digital content plans taking a lead on content creation Ensuring all contents are correctly updated for all language versions of each individual website Optimising the digital component of local tactical marketing campaigns Planning and implementing the local email marketing strategy Providing monthly and campaign based reports Providing Training and Digital Analysis to the local teams on a regular basis Monitoring Search and Paid Search Campaign schedule Ensuring website content is optimized for Search Engines Assisting in the co-ordination of digital competitions and partnerships to increase traffic, Facebook fans and email database Assisting Digital Marketing Managers and Tourism Team with ad-hoc projects Leasing with a local team of Digital Assistants and a Campaign Coordinator (based in Italy and Athens) for the roll out of the digital assets supporting the Marketing Campaigns Managing workflow for interns to ensure the respective regional websites are up to date with offers, brands and news in accordance with both the monthly content plan and any ad-hoc content deliverables Leasing with Marketing Manager Acquisition and PR team in planning and coordinating Influencer Activities Strategy



Spring Studios

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Digital Project Manager

  • Jan 2013 - Jun 2013

  London, England, United Kingdom Management of interactive projects and e-commerce site for Versace (Versus), Max Mara, Marina Rinaldi and others covering all aspects from SOW creation to scheduling resources. Liaising with partners and other vendors.



Dolce & Gabbana

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Digital Project Manager

  • Jun 2011 - Jan 2013

  Milan, Italy - Brand Site - Ecommerce - Fashion Show Website - Dolce&Gabbana Jewellery - Dolce&Gabbana Watches - Integrated Social Media activities Management of digital worldwide interactive projects: budget definition, creative layouts, functionality and contents (incl. Wireframes), meet deadlines of releases, maintenance, web stats reports. Website development management (including Content Management Systems). Planning of product launches at a digital level and ensure… Show more - Brand Site - Ecommerce - Fashion Show Website - Dolce&Gabbana Jewellery - Dolce&Gabbana Watches - Integrated Social Media activities Management of digital worldwide interactive projects: budget definition, creative layouts, functionality and contents (incl. Wireframes), meet deadlines of releases, maintenance, web stats reports. Website development management (including Content Management Systems). Planning of product launches at a digital level and ensure consistent communication throughout online presence. Managing of video production from storyboard to shooting through to the final edit. Planning and managing Integrated Social Media activities. Liasing with partners (such as Yoox) for ecommerce online activities. Liasing with Dolce&Gabbana online magazine (Swide.com) for dedicated articles about products and ecommerce initiatives. Managing developers, designers and external resources in the development of websites or requirements, managing projects from pitch phase to launch and further. Creating timelines and tracking progress of various projects at a time and making sure they are on time and stay on budget. Show less



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Project Manager - Integrated Marketing

  • Jun 2010 - Jun 2011

  Milan Area, Italy Marketing and communication planning and implementation for several Business Groups/Segments (Office, Dynamics, Small & Medium Business and Partners, Education, Enterprise, Services, Public Sector). Advertising: media and creative strategy, agency management. Relationship marketing: strategy and execution, database marketing and customer analytics, agency and resource management. Event planning and execution, event vendor management. Brand and marketing strategy… Show more Marketing and communication planning and implementation for several Business Groups/Segments (Office, Dynamics, Small & Medium Business and Partners, Education, Enterprise, Services, Public Sector). Advertising: media and creative strategy, agency management. Relationship marketing: strategy and execution, database marketing and customer analytics, agency and resource management. Event planning and execution, event vendor management. Brand and marketing strategy, brand management. Planning and managing Integrated Social Media activities. Development and implementation of projects aimed to measure the return of marketing communication investments. Planning and managing advertising for local campaigns, on and offline. Managing of Integrated communication campaigns.

• Digital Project Manager

  • Sep 2009 - Jun 2010

  Milan Area, Italy Developing and planning web marketing initiatives. Managing Campaigns and ADV planning on microsoft.it network. Using web analytics tools (as Webtrends) for collecting, analysing, reporting and measuring internet data for purposes of understanding and optimising MS websites results. Managing Microsoft Italia Online Store (microsoftstore.it), within Ecommerce Managers Emea Team. Managing community on social network. Coordinating and monitoring the optimisation… Show more Developing and planning web marketing initiatives. Managing Campaigns and ADV planning on microsoft.it network. Using web analytics tools (as Webtrends) for collecting, analysing, reporting and measuring internet data for purposes of understanding and optimising MS websites results. Managing Microsoft Italia Online Store (microsoftstore.it), within Ecommerce Managers Emea Team. Managing community on social network. Coordinating and monitoring the optimisation of online communication, according to meaningful statistical reporting. Coordinating developers and graphic designers.



RDS - Radio Dimensione Suono

• Italy
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Marketing Specialist

  • Sep 2008 - Aug 2009

  Milan Area, Italy Developed and executed multi-layered marketing plans focusing on targeted audiences for Radio Dimensione Suono (RDS) content, as well as trade audiences. Managed marketing campaigns and projects within budget. Provided leadership, clear communication and direction to the company and third-party resources to deliver successful campaigns and promotions. Wrote copy for items such as marketing materials, company-wide communications, promotions and events. Produced… Show more Developed and executed multi-layered marketing plans focusing on targeted audiences for Radio Dimensione Suono (RDS) content, as well as trade audiences. Managed marketing campaigns and projects within budget. Provided leadership, clear communication and direction to the company and third-party resources to deliver successful campaigns and promotions. Wrote copy for items such as marketing materials, company-wide communications, promotions and events. Produced marketing materials and signage to support RDS events (PowerPoint presentations, audio and video). Create and maintain a system of shared drives with marketing materials. Executed targeted social media campaigns and tactics. Provide support for local market promotions complying with all RDS and policies and guidelines. Show less

• Internship - Marketing and Communication Specialist

  • Sep 2007 - Jul 2008

  Milan Area, Italy Corporate and internal communication, vendor support, events management (corporate events, marketing programs, corporate hospitality). Exhibitions management. Events management. Managing of Management and control of marketing outsourcing: Meeting Planners, Advertising Agencies, CRM-Relationship Marketing Agencies. Internal communication: tone and manners trainings, intranet, celebrations, conventions, international Meetings.