Experience

Milanesi Skincare

• Italy
• Cosmetics
• 1 - 100 Employee

• Business Development, Marketing & Communications Manager

  • Mar 2019 - Present

  100% Made in Italy, certified organic & vegan, skincare brand. In my role I'm in charge of: - Defining an operational marketing plan and strategy to promote the brand and its products - Developing on and off line communication campaigns - Analyzing the market and new trends, supporting the growth of the brand nationally and internationally - Searching for new partnerships and b2b customers - Organizing events and exhibitions for b2c customers - Managing influencer marketing and public relations - Daily operating the e-commerce, social profiles and the brand newsletter Show less



silviacuginistudio

• Milano, Lombardy, Italy

• Communications and PR Account

  • Oct 2017 - Nov 2019

  Communication agency specializing in the beauty, skincare & fragrances sector, which represented international brands in Italy. My role included: - Creation of strategies and communication campaigns, selecting of the best performing channels for the diffusion of the brand image. - Organization and management of events throughout the territory. - Influencer marketing and public relations (on and off line). - Management of the budget dedicated to each communication activity, the drafting of press releases and following the social media accounts of the brands and the agency. Show less



Silvio Colombo Bearings

• Italy
• International Trade and Development
• 1 - 100 Employee

• Summer Intern & Trade Assistant

  • Jun 2016 - Aug 2016

  Summer Internship divided in two periods: - The first half of the internship, located in Silvio Colombo headquarters in Italy, in the administration and accounting department. - The second half was spent in Shanghai, China, assisting business trade negotiations with the purchasing department. Summer Internship divided in two periods: - The first half of the internship, located in Silvio Colombo headquarters in Italy, in the administration and accounting department. - The second half was spent in Shanghai, China, assisting business trade negotiations with the purchasing department.