Madalina Misaila
Marketing Director at Wheelhouse Enterprises- Claim this Profile
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Bio
Nils Merker
I had the great pleasure to work with Madalina, driving growth at CLARK, one of the fastest paced InsurTech scale-ups in Germany. Madalina owned programmatic and social advertising channels and excelled with her deep knowledge of the DSP landscape, successful growth hacking ideas in social channels as well as testing new strategies. She kept a keen eye on all KPIs and meticulously challenged the status quo. With her professional and approachable manner she is a real asset in every team, always also sharing a good laughter at the right time. I can only recommend her and hope to sometime in future work again with Madalina.
Sari Bernardo
I had the pleasure of working with Madalina at Moonfare, where she led the Display paid media strategy. Not only is Madalina sharp, deeply knowledgeable, and efficient, but also an absolute pleasure to work with. She is the perfect combination of teacher and do-er, and was able to demonstrate both by educating the organization on the role of the channel, while building and executing the strategy in parallel. She is a rare find! I would highly recommend Madalina to add value to any organization that needs growth / performance marketing talent.
Nils Merker
I had the great pleasure to work with Madalina, driving growth at CLARK, one of the fastest paced InsurTech scale-ups in Germany. Madalina owned programmatic and social advertising channels and excelled with her deep knowledge of the DSP landscape, successful growth hacking ideas in social channels as well as testing new strategies. She kept a keen eye on all KPIs and meticulously challenged the status quo. With her professional and approachable manner she is a real asset in every team, always also sharing a good laughter at the right time. I can only recommend her and hope to sometime in future work again with Madalina.
Sari Bernardo
I had the pleasure of working with Madalina at Moonfare, where she led the Display paid media strategy. Not only is Madalina sharp, deeply knowledgeable, and efficient, but also an absolute pleasure to work with. She is the perfect combination of teacher and do-er, and was able to demonstrate both by educating the organization on the role of the channel, while building and executing the strategy in parallel. She is a rare find! I would highly recommend Madalina to add value to any organization that needs growth / performance marketing talent.
Nils Merker
I had the great pleasure to work with Madalina, driving growth at CLARK, one of the fastest paced InsurTech scale-ups in Germany. Madalina owned programmatic and social advertising channels and excelled with her deep knowledge of the DSP landscape, successful growth hacking ideas in social channels as well as testing new strategies. She kept a keen eye on all KPIs and meticulously challenged the status quo. With her professional and approachable manner she is a real asset in every team, always also sharing a good laughter at the right time. I can only recommend her and hope to sometime in future work again with Madalina.
Sari Bernardo
I had the pleasure of working with Madalina at Moonfare, where she led the Display paid media strategy. Not only is Madalina sharp, deeply knowledgeable, and efficient, but also an absolute pleasure to work with. She is the perfect combination of teacher and do-er, and was able to demonstrate both by educating the organization on the role of the channel, while building and executing the strategy in parallel. She is a rare find! I would highly recommend Madalina to add value to any organization that needs growth / performance marketing talent.
Nils Merker
I had the great pleasure to work with Madalina, driving growth at CLARK, one of the fastest paced InsurTech scale-ups in Germany. Madalina owned programmatic and social advertising channels and excelled with her deep knowledge of the DSP landscape, successful growth hacking ideas in social channels as well as testing new strategies. She kept a keen eye on all KPIs and meticulously challenged the status quo. With her professional and approachable manner she is a real asset in every team, always also sharing a good laughter at the right time. I can only recommend her and hope to sometime in future work again with Madalina.
Sari Bernardo
I had the pleasure of working with Madalina at Moonfare, where she led the Display paid media strategy. Not only is Madalina sharp, deeply knowledgeable, and efficient, but also an absolute pleasure to work with. She is the perfect combination of teacher and do-er, and was able to demonstrate both by educating the organization on the role of the channel, while building and executing the strategy in parallel. She is a rare find! I would highly recommend Madalina to add value to any organization that needs growth / performance marketing talent.
Experience
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Wheelhouse Enterprises
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United States
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Information Technology & Services
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1 - 100 Employee
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Marketing Director
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Apr 2023 - Present
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Yopeso
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Romania
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Information Technology & Services
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100 - 200 Employee
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Growth Marketing Team Lead
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Apr 2023 - Present
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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UX/UI Designer
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Mar 2021 - Present
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Moonfare
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Germany
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Financial Services
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200 - 300 Employee
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Display Marketing Lead
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Jun 2022 - Mar 2023
• Accountable for the success and growth of online and offline B2C campaigns and the strategic planning as well as hands-on enablement in the US, Europe and UK, and APAC • Established and developed a robust bidding strategy • Implemented an analytics framework to track success and improve campaigns and messaging based on gathered data • Effectively steered and coordinated external agencies and freelancers • Accountable for the success and growth of online and offline B2C campaigns and the strategic planning as well as hands-on enablement in the US, Europe and UK, and APAC • Established and developed a robust bidding strategy • Implemented an analytics framework to track success and improve campaigns and messaging based on gathered data • Effectively steered and coordinated external agencies and freelancers
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CLARK
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Germany
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Insurance
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200 - 300 Employee
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Display & Programmatic Marketing Manager
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May 2021 - Jun 2022
• Responsible for end-to-end results for: Programmatic, Google UAC campaigns, web & app campaigns, retargeting & GDN • Planned and monitored 7-digit marketing budget per month • Worked in cooperation with the design team to create advertising materials and landing pages, conducted A/B tests • Defined and analyzed performance reports on a regular basis • Responsible for end-to-end results for: Programmatic, Google UAC campaigns, web & app campaigns, retargeting & GDN • Planned and monitored 7-digit marketing budget per month • Worked in cooperation with the design team to create advertising materials and landing pages, conducted A/B tests • Defined and analyzed performance reports on a regular basis
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IFCL Beta
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Ireland
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Advertising Services
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Senior Programmatic Media Buyer
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May 2018 - Mar 2021
• Launched and developed the programmatic acquisition strategy • Liaised and built relationships with multiple programmatic vendors • Closely monitored the inventory evolution and targeting segments' value, and took actions in order to create a higher ROI • Represented the company at industry events • Launched and developed the programmatic acquisition strategy • Liaised and built relationships with multiple programmatic vendors • Closely monitored the inventory evolution and targeting segments' value, and took actions in order to create a higher ROI • Represented the company at industry events
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Expand Mobile
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Germany
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Advertising Services
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Programmatic Media Buyer
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May 2017 - May 2018
• Managed the planning, buying, and optimization of programmatic media across a portfolio of clients • Recruited, hired, trained, and managed two new media-buying team members • Organized the documentation of optimizations and learnings • Managed the planning, buying, and optimization of programmatic media across a portfolio of clients • Recruited, hired, trained, and managed two new media-buying team members • Organized the documentation of optimizations and learnings
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crobo
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United Kingdom
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Research
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Junior Programmatic Media Buyer
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Aug 2016 - May 2017
• Set up, managed, and optimized different types of programmatic inventory via multiple demand-side platforms • Implemented best practices for bidding, budget management, ad operations, and reporting • Set up, managed, and optimized different types of programmatic inventory via multiple demand-side platforms • Implemented best practices for bidding, budget management, ad operations, and reporting
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Customer Assistant
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Sep 2015 - Aug 2016
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SIEN Solutions
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France
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Technology, Information and Internet
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1 - 100 Employee
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Traffic Manager
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May 2015 - Sep 2015
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Vice President and Co-Founder
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Mar 2014 - Sep 2015
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