Experience

International School of Bucharest

• Education Management
• 1 - 100 Employee

• Marketing and Communications Manager

  • Aug 2014 - Present

  Design the School’s Communication & Marketing strategy that will differentiate and successfully position the school on the market; Develop, manage and execute an annual strategic marketing and communications plan for ISB to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals; Design and implement integrated marketing and communications campaigns (digital, BTL, ATL) that will deliver the expected results, while having a positive return-on-investments; Work with the graphic designer to produce all the marketing and communication materials conform to brand identity; Editor of the school's publications: school magazine, prospectus, handbooks, presentations; Coordinate the ISB’s digital marketing strategy (social media email marketing, social media ads and google display ads campaigns); Write press releases and send press invitations, copywriting; Develop strategic partnerships with corporate companies, other educational institutions and organisations; Design a corporate ISB offer with the scope of persuading multi-national companies to include ISB in the benefit package for their employees; Presentations for prospective parents in collaboration with relevant members of staff: Year Leaders of Heads of School or SEN specialists if necessary; Collect and analyse data on prospective parents’ enquiries and visits; Keep up to date statistics on enrolment and conversion rate in order to make projections for the future enrolment; Design, implement and run the Scholarship Programme



Mark Twain International School

• PR and Marketing Manager

  • Mar 2013 - Aug 2014

  Responsible with the smooth running of Mark Twain Marketing & PR department, designing and implementing the PR and Marketing Strategy, Promo & PR Campaigns: ATL, BTL, strategic partnerships, new media campaigns, PR and direct-to-consumer programs.- Integrate the marketing team in the overall Mark Twain organization and cooperate on projects with the other functions in the school - Select & develop business partnerships - Design Mark Twain Marketing & Communication strategy that will differentiate and successfully position Mark Twain International School on the market- Design and implement Above the Line (ATL), Below the Line (BTL) & PR campaigns that will deliver the expected results, while having a positive return-on-investments- Design a winning Mark Twain brand equity, positioned as being the only teaching institution that offers high-quality functional classes, double accreditation for the Romanian & International Baccalaureate but also a curricula that will develop in the students a well-rounded personality with focus on social and artistic skills- Maintain the marketing database and prepare reports and statistics for the Financial Director- Awareness building campaigns: PR activities, CSR, ATL advertising, BTL events and direct-to-consumer partnerships with big companies and businesses in Bucharest- Prestige/Awareness building partnerships with high notoriety organizations - Maintaining a great communication with MTIS community by writing newsletters, manage and update the MTIS web site and Facebook page- Obtain sponsorship or sign partnerships for different MTIS events: National Theatre Festival, Rock Concert, Modern United Nations Conference, Inter Schools Athletics Cup- Design a corporate-world MTIS offer with the scope of persuading multi-national companies to include Mark Twain in the benefit package for their employees- Responsible with producing all marketing materials

• PR and Marketing Manager

  • Mar 2013 - Jul 2014



British School of Bucharest

• Director of Admissions

  • Mar 2008 - Jan 2013

  Execution and development of the Marketing, Communication and PR strategies for British School of Bucharest- Advertising the school and it’s events and projects- Maintain school's web site up to date- Coordinating the execution of all school’s publications ( prospectus, application forms, flyers, information booklets), posters, flyers and advertising material- Up date Facebook and Twitter pages- Coordinate the execution and distribution of the 5 issues of the School's Magazine, “BSB Newsblast”Responsible for coordinating and organising school’s projects and events: Conferences, Workshops, Productions and Fairs- Set up action plans and time lines- Set up procedures- Delegating tasks for each stage of the project/event and make sure time lines are met- Keeping budgets for each event/project- Applying for sponsorship for events or projects- Tracking and reporting, liaising with other Senior Management Team members, Parent Teacher Association, Facilities Manager and Accounts Department, outside agencies- Analysis and feedback at the end of each project- Promoting, fostering and maintaining good professional relationships with all team members, clients and outside agencies- Communication with media, write press release Responsible for the Admission of New Students in School- Meeting prospective parents and answer enquiries- Completing registration of new students according to School’s Admission Policy and Procedure- Liaise with Senior Management Team with regards to prospective parents’ teaching and learning enquiries- Follow up on registration of the new children and admission register - Develop a database of prospective parents and make sure it is kept up to date- Collect and analyze information and keep statistics up to date

• Office Manager

  • Sep 2005 - Sep 2008

  Responsible for the smooth running of the school's Administration Office- Set up policies and procedures for Administration projects and administration team and make sure they are followed up and up to date- Set up development plan for the office department- Place and follow up overseas orders- Offer support in the organisation of school's events and projects- Chair weekly meetings with Administration team- Organise briefing meetings each morning- Distribute and follow up on office tasks- Coordinate the after school programme of activities for children- Organise children’s parties or children’s events- Maintain good relationships with outside agencies, parents and staff- Communication between school and parents- Responsible for the smooth running of the bus service for students- Responsible for the smooth running of the lunch service for students- Responsible for the organisation and the smooth running of the afternoon activities offered after school- Organise school trips for children, book accommodation and flights, establish itineraries, make sure all legal arrangements are made.Responsible for ordering yearly overseas School's resources- Set up ordering procedures- Make sure best suppliers and best offers are found- Keep budget lines and approve orders- Make sure orders are followed up

• General Manager Assistant

  • Mar 2003 - Sep 2005

  General office duties: answer enquiries, organise meetings and record meeting minutes, develop and keep an up to date students database, make the arrangements for transportation service, lunch service and various school trips and school eventsLiaise with the teaching staff, outside agencies and parents to organise the after school activities for students