Macy Denisse Sevilla

Email Marketing Manager at Training Resources Group
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Contact Information
us****@****om
(386) 825-5501
Location
Quezon City, National Capital Region, Philippines, PH
Languages
  • English Professional working proficiency
  • Tagalog Native or bilingual proficiency
Skills

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Bio

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5.0

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Dan Marquez

Macy has always been a determined, supportive and creative colleague, teammate and friend. She gives a lift to usual work discussions by offering her opinions and creative perspective to the issue at hand. She never backs down from a challenge and she is eager to learn more and be more. Macy is passionate in whatever she sets her heart into.

Trish Yap

I loved working with Macy! She's always in a positive, energetic mood which really helps the team especially during stressful, deadline-ridden weeks. She takes her work very seriously, I like how focused and determined she is whether it's a big project or not.

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Credentials

  • AIM Email Marketing Digital Badge and Certificate
    Australian Institute of Management
    Feb, 2023
    - Nov, 2024
  • Email Marketing Certified
    HubSpot Academy
    Sep, 2022
    - Nov, 2024

Experience

  • Training Resources Group
    • Australia
    • Education Management
    • 100 - 200 Employee
    • Email Marketing Manager
      • Apr 2023 - Present

      After another organizational restructuring in April '23, I was promoted to the position of Email Marketing Manager and focused purely on the company’s Email Marketing efforts. I retained the majority of my previous tasks as a Team Leader which included overseeing day-to-day operations, such as proofreading content, rewriting/revising emails, performing task delegation, and closely coaching the 4+ team members directly reporting to me. The following have been added to my role: -Monitor email performance, extracting insights from email stats, studying industry trends and events, and proposing email optimizations, strategies, and never-before-done content angles to enhance engagement and drive conversions.-Lead monthly brainstorming sessions with the team of Email Marketing Specialists, preparing beforehand a range of campaign ideas, resources and templates for inspiration, and industry news updates that can be leveraged for content.-Report to the Marketing Manager and COO on email performance, leads, ad-hoc campaigns, project updates, AB testing insights, and planned content angles.-Work with the Email Automation Specialist in developing automated workflows and outlines for lead nurturing, upselling, and retention purposes. -Work with the Email Coordinator and oversee and monitor contact lists and calendars to ensure the smooth deployment and delivery of all emails.-Lead AB Testing strategies to enhance Open Rate, CTR, and number of monthly leads.-Create comprehensive month-end reports for five brands, using data from ActiveCampaign, Zoho Analytics, and Google Analytics to show email performance. Monthly reports contain insights, identifies trends and patterns, and uncovers growth opportunities to enable our team to optimize our email strategies.-Managed task delegation for ad hoc campaigns and made decisions on task prioritization, ensuring that important projects received the necessary attention and that the regular operations will not be impacted. Show less

    • Email and Content Marketing Team Leader
      • Jan 2023 - Apr 2023

      After being the Email Team Leader since Nov '23, I was promoted to take on additional responsibilities, which included overseeing the Content Team alongside the Email Team. I had the privilege of streamlining the Content Team's daily operations with improved trackers and new processes. I kept most of my original tasks as Team Leader and assumed new responsibilities: -Supported the Content Marketing Manager in creating a comprehensive blog topic calendar good for one quarter of the year. I coordinated with Content Writers, Graphic Designers, the SEO Team, and the Web Development Team to ensure a smooth process and delivery of output encompassing blog drafts, SEO optimization and keywords, and timely publishing on individual brand websites.-Proofread, suggested revisions, and reworked articles written by Content Writers-Oversaw internal deadlines of each Email Marketing Specialist and Content Writer and was in charge of maintaining day-to- day email and content team operations Show less

    • Email Marketing & Performance Team Leader
      • Nov 2022 - Jan 2023

      Reported to the Email Marketing & Performance Manager and closely worked with the Creatives, SEO, Content, Social Media, Digital Ads, and Product Marketing teams. 4 Email Writers were directly reporting to me.-Wrote and drafted emails in Sharepoint/ActiveCampaign, and created email graphics when team capacity was limited. This involved data gathering, ideating original contact angles and coordinating with the product team to promote and align ongoing promotions and critical messages-Proofread, suggested revisions, and improved email content created by the Email Writers-Provided support in creating email automation and workflows-Worked with the team to analyse and report on campaign performance key metrics and provide insights on optimization or AB testing-Worked with the Email Performance Manager to manage the team to ensure productivity, and help them meet their deadlines & KPIs-Oversaw internal deadlines of each email writer and was in charge of maintaining day-to-day email operations. I also took a hands on approach to mentorship, providing personalized coaching to each specialist reporting to me Show less

  • Optimum Insurance Services
    • Australia
    • Insurance
    • 1 - 100 Employee
    • Senior Marketing
      • Apr 2022 - Oct 2022

      -Undertook a comprehensive website content revamp, extensively rewriting landing pages, and collaborated closely with the front-end developer to discuss layout and design optimizations for enhanced user experience. -Demonstrated adaptability by studying various industries and delving into B2B insurance products, writing industry-specific articles in coordination with the CEO to drive targeted and relevant content. -Ensured that creative marketing materials undergo regular review and adhere to brand guidelines. -Spearheaded the creation of the company's first-ever email newsletter, which involved writing the email content, drafting and designing the layout using Zoho Campaigns, and closely monitoring campaign metrics post-deployment. Show less

  • Reed Elsevier Philippines
    • Philippines
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Marketing Specialist
      • Nov 2019 - Apr 2022

      -Mainly supported the Corporate Legal team's marketing arm on Practical Guidance, a product of LexisNexis, and kept up-to-date with the latest product news and features through weekly Go-To-Market calls.-Involved in launching New Business, Upsell and Retention programs, and digital ads, as well as creating or revising internal and customer-facing literature in partnership with the Practical Guidance Product Team based in the U.S. and the inhouse REPH marketing teams. -Supported lead-generating campaigns for the following LexisNexis products: Lexis+, State Net, Product Liability Navigator and mLex.-Maintained a weekly usage newsletter for Practical Guidance, a product of LexisNexis. Show less

    • Marketing Specialist
      • Feb 2018 - Nov 2019

      -Part of the in-house marketing arm of Lexis Nexis, one of Reed Elsevier’s international corporations providing legal information solutions as well as business research and risk management services.-Under the Product Marketing team, I worked closely with the LN Marketing Managers in planning, developing and executing marketing campaigns, incorporating the appropriate marketing tools and channels to communicate brand and value propositions and to generate direct and indirect revenue to the company.-Manages ADHOC duties to drive operational efficiencies and performance in team’s success.-Mainly supported the marketing activities of Practical Guidance (then known as Lexis Practice Advisor) and was heavily involved in supporting main feature launches such as "Smart Forms". -Maintained the content of the Practical Guidance Author webpage to make sure the individual author bios are up-to-date.-Managed the creation of most customer-facing brochure and literature projects that were distributed to the sales team. Show less

  • RQ Creatives Inc.
    • Makati City
    • Sales and Marketing Associate
      • Oct 2016 - Jan 2018

      -Served as a direct link between company and clients of Real Makeup Artistry and Quirky Photography working in a sales capacity and secured new business and maintained customer relationships by providing ongoing marketing communication and support. -Spearheaded and executed a promotional campaign in 2017 where customers are given discounts, special offers, and package add-ons in partnership with several commercial establishments. This led to an increase in brand awareness and impression in the digital space, customer inquiries, leads, and wins for the year. Show less

  • Bluethumb
    • Philippines
    • Design
    • 1 - 100 Employee
    • Creative Copywriter
      • Jun 2015 - Sep 2016

      -Wrote creative copy for SMEs that is consistent with their brand voice and is aligned with strategy and concept. My copywriting output includes but is not limited to the following: taglines, name studies, employer messaging, packaging copy, webpage content, and pitch decks. -Created well-thought-out and convincing presentation decks that present the agency's creative work and big ideas through a storytelling approach to provide clients with a deeper understanding of how the solutions came about. Also tasked to present and deliver pitch decks myself to clients from time to time. -Audited and refined brand strategy: positioning, key messages, tone of voice and personality/persona, and other key components of a brand’s strategic universe. -Occasionally facilitated 2-3hrs brand discovery sessions with business owners to assess their current business state and created strategic branding recommendations afterward. Show less

  • McCann Worldgroup
    • Advertising Services
    • 700 & Above Employee
    • Strategic Planning Intern
      • Apr 2014 - Jun 2014

      Conducted intensive and immersive research to produce substantial insights that will aid McCann's strategic planning for its current account for Nescafe. Being part of the Rural Intelligence team, we applied on-the-ground research by interviewing a list of prominent individuals known in the third wave coffee scene back in 2014. Conducted intensive and immersive research to produce substantial insights that will aid McCann's strategic planning for its current account for Nescafe. Being part of the Rural Intelligence team, we applied on-the-ground research by interviewing a list of prominent individuals known in the third wave coffee scene back in 2014.

  • MPM Learning Center
    • Banawe, Quezon City
    • Assistant Teacher
      • Mar 2012 - Jun 2013

      Took up this summer job before my third year of college and taught subjects including logic and math to pre-school and elementary students. I also assisted the headteachers in organizing and updating student schedules and lesson plans. Took up this summer job before my third year of college and taught subjects including logic and math to pre-school and elementary students. I also assisted the headteachers in organizing and updating student schedules and lesson plans.

Education

  • University of Santo Tomas
    Bachelor's Degree, AB Communication Arts
    2011 - 2015
  • Miriam College
    Secondary Education
    2007 - 2011
  • Miriam College
    Primary Education
    2002 - 2007

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