Matthew Smith

Assistant Vice President for Marketing Communications at Mercer University
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Contact Information
us****@****om
(386) 825-5501
Location
GE
Skills

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5.0

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Elizabeth Copeland

Matt is a jack-of-all-trades — a gifted artist with a proven agility between photography, videography, branding, and web design. Endlessly creative and possessing impeccable taste, his work speaks volumes regarding his skill set and drive for excellent client solutions.

Janet Jarriel

Matthew Smith is the one person I call when I need web design consultation and development or IT support. His expertise, creativity, punctuality, attention to detail, affable personality and desire to fulfill the goals of the project are second to none.

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Credentials

  • Airmen Certification - Part 107 UAS Remote Pilot Operator
    Federal Aviation Administration
    Mar, 2017
    - Oct, 2024

Experience

  • Mercer University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Vice President for Marketing Communications
      • Jul 2022 - Present

      As Assistant Vice President for Marketing Communications at Mercer, I provide leadership for the digital communications, video and photography functions in the Office of Marketing Communications. I also develop and implement strategies and manage software to deploy digital and visual platforms to communicate the University’s mission and accomplishments to internal and external constituents.

    • Director of Digital Communications
      • Mar 2018 - Jul 2022

      As Director of Digital Communications, I am responsible for ensuring that Mercer University's online initiatives serve as an effective, timely, innovative and compelling platform for advancing the Mercer brand and supporting the institution’s marketing communications strategies. Reporting to the Senior Vice President for Marketing Communications and Chief of Staff, I manage the Digital Communications team, work with the Marketing Communications staff, and liaison with administrative departments and academic units to manage the content, design, organization and structure of high-traffic and strategic Mercer web pages, mobile apps and social media channels. Show less

    • Director of Online Communications
      • Sep 2013 - Feb 2018

      • Ensures that key marketing messages are consistently integrated into appropriate online communications• Ensures that the Mercer Homepage and other critical sites effectively communicate the institution's distinctives, accomplishments and mission• Consults with deans, department heads and others on the design and deployment of online communications that effectively market their programs• Works closely with Information Technology's Web Management staff to develop new tools and applications that advance the institution's marketing communications objectives• Works with the Web Management and Marketing Communications staffs to ensure Web publishing policies and graphic standards are maintained and updated as needed• Serves as a liaison between University departments and outside vendors that are contracted for online communications development projects• Follows emerging Web technologies that would allow the University's online communications to more effectively achieve its marketing communications objectives• Chair of the University's Social Media committee Show less

  • Matthew Smith Creative
    • Freelance Graphic Designer & Photographer
      • 2002 - Present

      Freelance Graphic Designer, Photographer Freelance Graphic Designer, Photographer

  • ShuBee
    • Macon, Georgia Area
    • Creative Marketing Specialist
      • Feb 2013 - Sep 2013

      • Responsible for the inception and design of product packaging • Devised and implemented online marketing strategies • Calculated and reported weekly marketing revenue analytics • Design of client marketing and corporate identity products and materials • Responsible for the inception and design of product packaging • Devised and implemented online marketing strategies • Calculated and reported weekly marketing revenue analytics • Design of client marketing and corporate identity products and materials

  • Mercer University
    • Director of Creative Services
      • Jul 2002 - Feb 2013

      · General design in many various media formats including print and the web · Responsible for completing over 200 designs annually · Maintain 8-10 projects at a time and efficiently complete them in a timely manner · Spearheaded the implementation of digital photography into department and performs photo shoots when needed · Design of annual Commencement materials for all schools and colleges · Design and submission of weekly This Week @ Mercer e-mail newsletter · Design and submission of monthly News@Mercer e-mail newsletter Show less

Education

  • Georgia Southern University
    Bachelor of Fine Arts, Graphic Design
    1999 - 2002
  • Mercer University
    Bachelor of Fine Arts (BFA), Engineering, Business
    1997 - 1999
  • Tattnall Square Academy
    1992 - 1997

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