Experience

TextMe, Inc

• United States
• Telecommunications
• 1 - 100 Employee

• User Acquisition Manager & ASO - Utility & Social networking apps

  • Mar 2022 - Present

  UA strategy focuses on Apple Search Ads & Google UAC. Other channels : Twitter , MetaRely on Data analysis & data science to establish UA strategy & marketing automation Monthly Budget : +500K $Main markets : US - CA (95%), UK, Australia, Latin America, EuropeBI: TableauASO : - In-house expert for keyword research & keyword optimisation - Regular benchmarks (eg: Apptweak) of new market trends & competitors + get updated about "best practices"- Analyse, suggest & test different hypothesis to improve conversion KPIs & organic growth- Look after visual assets & metadata : suggest optimisations, copy-write / design & test



BRAVOLOTO

• France
• Online Audio and Video Media

• User acquisition & Monetization Manager (Mobile)

  • Jan 2019 - Mar 2022

  Annual Acquisition budget = 1 Million to 1.5 Million € ROAS D7 ~ 80% - 100%User Acquisition : + Conception, plan & execute online user acquisition to boost demand (FR, DE, UK) through different channels : SEA , SMA, ASO, mobile ads networks - Fb, Gg, ASO, Applovin/Vungle/Chartboost/Applike/Adcolony/Unity/Tapjoy ...+ Optimisation of UA by other online / offline strategies (Affiliation, traffic exchange, offline activation...)+ Negociation & management of strategic partners + Continuous analyse & follow-up of KPIs : Budget, CTR, CPI, DAU, LTV, ARPU, Retention rate... + Fast / urgent action plan implemented if necessary for best ROI + Collaborate with internal & external team / community + BenchmarkMonetization : + Manage in-house in-app ads waterfall and differents ad servers such as Google Ad Manager, Mopub, Admob and ad mediation Max+ Analyse & follow-up of different monetization sources+ Execution of monetization strategy ( price & policy negociation with networks, adjusting mediation system, A/B test of higher/lower bid floors, new emplacement / format or new in-app monetization ...)+ Management of relationship with strategic partners ( mediation, ad network, ad server...) + Payment & policy follow-up



Partouche Sport

• Gambling Facilities and Casinos
• 1 - 100 Employee

• User Acquisition Expert

  • May 2021 - Feb 2022

  Freelance project with Partouche Sport ( segment of Sport Betting) manage a budget of 250,000€ in which 150,000€ spent in 1.5 months for User Acquisition during Euro 2021 then 50k € / monthTasks : - Plan , manage and implement user acquisition campaigns through different channels (x6) : Facebook, Google, Inmobi, Twitter, Snap, Affiliations etc- Advise, consult , set up, config all the preliminary steps for launching apps, tracking (Appsflyer & Google Analytics) & ad campaigns - Negociate & deal with ad networks for gambling policy & certification - Lead creative teams for ad contents- Observe, Analyze, Report Main KPIs then optimize UA campaigns.



Asim0

• Big Data Analyst

  • Jan 2018 - Oct 2018

  Project : “Search engine for books in Paris“Technologies : HDFS, MongoDB> Kafka > Spark, Elassandra*Missions : - Modelization and Data analysis- Technologies : Spark + Cassandra Project : “Search engine for books in Paris“Technologies : HDFS, MongoDB> Kafka > Spark, Elassandra*Missions : - Modelization and Data analysis- Technologies : Spark + Cassandra



Aden Group

• China
• Facilities Services
• 500 - 600 Employee

• SOUTH EAST ASIA MARKETING MANAGER

  • Jun 2014 - Aug 2016

   Develop the annual Country marketing strategies and plans; Execute plans on online –offline channels Manage campaigns results, hooks and deals to enhance lead generation deals to deliver revenues; Build strong relationships with divers partners; Run CSR events Work closely with global HQ and Group marketing team on co-projects to maximize returns on all campaigns; Support for big bidding projects.  Develop the annual Country marketing strategies and plans; Execute plans on online –offline channels Manage campaigns results, hooks and deals to enhance lead generation deals to deliver revenues; Build strong relationships with divers partners; Run CSR events Work closely with global HQ and Group marketing team on co-projects to maximize returns on all campaigns; Support for big bidding projects.



Clarins

• France
• Personal Care Product Manufacturing
• 400 - 500 Employee

• Brand Manager

  • Apr 2012 - Jun 2014

   Manage of Launching plans : validate plans & control the execution to ensure a follow-up with yearly regional launching rhythm, promotion & event plan to ensure the % cost used/sale;  Keep relationship with media, third partners; manage & implement digital marketing plan with agency;  A&P Control , ROI;  Product strategy for better profitability : stock level control, purchasing plan + Pricing plan;  Manage PVL & Merchandizing  Manage POS & sale team  Analyze and report Sale / marketing rate to GM & Regional GM.



L'Apothiquaire - Artisan Beaute, Cosmetics

• MARKETING EXECUTIVE

  • Mar 2009 - Mar 2012

   Work closely with marketing director for brand marketing objectives and implement annual marketing plans to develop the performance of the commercial department and also the company;  Maximize sell-through; Develop & execute promotions, advertising, PR activities;  Develop plans for Merchandizing and PR; Work with in-house designers and other departments for creating and managing all marketing communication material, & merchandising; Plan Online marketing: SEO, SEM , social networking.