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Creative Director at FitzMartin, Inc.- Claim this Profile
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Topline Score
Bio
Farel Bischoff Hruska
Mac is an exceptional human being and his creativity is beyond measure. I had the pleasure of working with Mac for several years and although I miss his energy and spark, I feel so grateful for having had the chance to know and work with him.
Jim Merk
Mac is what an effective creative team needs at every turn. Steady leadership, a studied understanding of what makes great advertising, and the positive encouragement to help clients and creatives enjoy the process of producing it. Mac is an expert on ideas—how to generate, evaluate, shape and extend ideas. And being one who leads from the trenches, Mac can polish details because of his years of experience as a writer and brand builder, his deep knowledge of his clients' businesses, and his awareness of the big picture. Mac's awareness of culture, history, trends, and the art of business helps him produce relevant work for every client. If you're in pursuit of wow, stick with Mac. He and his team find it often.
Farel Bischoff Hruska
Mac is an exceptional human being and his creativity is beyond measure. I had the pleasure of working with Mac for several years and although I miss his energy and spark, I feel so grateful for having had the chance to know and work with him.
Jim Merk
Mac is what an effective creative team needs at every turn. Steady leadership, a studied understanding of what makes great advertising, and the positive encouragement to help clients and creatives enjoy the process of producing it. Mac is an expert on ideas—how to generate, evaluate, shape and extend ideas. And being one who leads from the trenches, Mac can polish details because of his years of experience as a writer and brand builder, his deep knowledge of his clients' businesses, and his awareness of the big picture. Mac's awareness of culture, history, trends, and the art of business helps him produce relevant work for every client. If you're in pursuit of wow, stick with Mac. He and his team find it often.
Farel Bischoff Hruska
Mac is an exceptional human being and his creativity is beyond measure. I had the pleasure of working with Mac for several years and although I miss his energy and spark, I feel so grateful for having had the chance to know and work with him.
Jim Merk
Mac is what an effective creative team needs at every turn. Steady leadership, a studied understanding of what makes great advertising, and the positive encouragement to help clients and creatives enjoy the process of producing it. Mac is an expert on ideas—how to generate, evaluate, shape and extend ideas. And being one who leads from the trenches, Mac can polish details because of his years of experience as a writer and brand builder, his deep knowledge of his clients' businesses, and his awareness of the big picture. Mac's awareness of culture, history, trends, and the art of business helps him produce relevant work for every client. If you're in pursuit of wow, stick with Mac. He and his team find it often.
Farel Bischoff Hruska
Mac is an exceptional human being and his creativity is beyond measure. I had the pleasure of working with Mac for several years and although I miss his energy and spark, I feel so grateful for having had the chance to know and work with him.
Jim Merk
Mac is what an effective creative team needs at every turn. Steady leadership, a studied understanding of what makes great advertising, and the positive encouragement to help clients and creatives enjoy the process of producing it. Mac is an expert on ideas—how to generate, evaluate, shape and extend ideas. And being one who leads from the trenches, Mac can polish details because of his years of experience as a writer and brand builder, his deep knowledge of his clients' businesses, and his awareness of the big picture. Mac's awareness of culture, history, trends, and the art of business helps him produce relevant work for every client. If you're in pursuit of wow, stick with Mac. He and his team find it often.
Experience
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FitzMartin, Inc.
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United States
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Retail Apparel and Fashion
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Creative Director
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2009 - Present
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copywriter
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Feb 2000 - Present
Help clients define their unique advantages, through effective storytelling. Concept and produce a variety of projects from video to print to interactive.
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SlaughterHanson
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United States
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Advertising Services
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1 - 100 Employee
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Copywriter
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1998 - 1998
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United Chair Company
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United States
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Pharmaceutical Manufacturing
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Manager, Marketing Services
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Sep 1992 - Aug 1997
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writer
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1997 - 1997
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Education
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1981 - 1986
University of Alabama at Birmingham
BS, Marketing -
1977 - 1981
W. A. Berry High School
Community
