Experience

Something More Near

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Director

  • May 2023 - Present

• Strategy Consultant

  • Sep 2019 - Present

  London, United Kingdom Something More Near is a consultancy that specialises in participatory strategy and innovation for organisations of tomorrow. We help our clients to find a better future by acting in ways that are more imaginative, more inclusive and totally post-carbon. We use a collaborative methodology that harnesses the power of teams, invites audiences in and makes the most of uncommon talent everywhere. Working with us, companies develop & execute strategies to find their place and thrive in the world to… Show more Something More Near is a consultancy that specialises in participatory strategy and innovation for organisations of tomorrow. We help our clients to find a better future by acting in ways that are more imaginative, more inclusive and totally post-carbon. We use a collaborative methodology that harnesses the power of teams, invites audiences in and makes the most of uncommon talent everywhere. Working with us, companies develop & execute strategies to find their place and thrive in the world to come.



Count Us In

• Information Technology & Services

• Co-Lead Public Platform

  • Jan 2022 - Jun 2022

  Count Us In is building the world’s largest community of people and organisations taking action on climate. We’ve been working with the good and the great of the climate movement to create new public facing product experiences and communications that make the most of partner content, distribution and influence to get new audiences onboard.



Nicole MacLeod

• United States
• Medical Practices

• Brand Consultant

  • Sep 2012 - Sep 2019

  Southern Africa Finding creative answers to strategic brand and marketing questions. Free agent. Full time mom.



Figtree

• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Strategy

  • Mar 2012 - Jun 2012

  London

• Senior strategist

  • Nov 2007 - Apr 2012

  Figtree is a creative consultancy that helps organisations develop stronger personalities. Whether writer, thinker, designer or doer we are all united in a belief that the combination of logic and magic, strategy and creative, is the key to commercial success. During my time at Figtree, I have been the lead strategist on a number of projects, working hand in hand with my creative counterparts to articulate compelling stories or solve knotty strategic issues. My client experience… Show more Figtree is a creative consultancy that helps organisations develop stronger personalities. Whether writer, thinker, designer or doer we are all united in a belief that the combination of logic and magic, strategy and creative, is the key to commercial success. During my time at Figtree, I have been the lead strategist on a number of projects, working hand in hand with my creative counterparts to articulate compelling stories or solve knotty strategic issues. My client experience includes HTC, Amnesty International, Better Place (Electric Vehicle Network), BlackBerry, Orange (Telecoms), Restless Development (Charity), Stanhope (Property Development), Carphone Warehouse (Telecoms), Catch 22 (Charity), Netafim (Agriculture), Ezetop (Financial Services/Telecoms).



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Brand Strategist

  • Aug 2007 - Oct 2007

  Consultant in positioning, corporate identity, internal and external communications and account management



Idea Engineers

• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Oct 2003 - Jul 2007

  Positioning brands, creating identities, formulating through-the-line internal and external communication strategies, managing clients and resources, from the big idea right through to implementation, across a multitude of industries. My clients included South African Tourism, Gold Reef City (Entertainment), MTN (Telecoms), Nashua Mobile (Telecoms), Catalyst (Recruitment), Consology (IT), Amsco (Business Management), Eon Consulting (Consulting), Super Group (Supply Chain Management), BHP… Show more Positioning brands, creating identities, formulating through-the-line internal and external communication strategies, managing clients and resources, from the big idea right through to implementation, across a multitude of industries. My clients included South African Tourism, Gold Reef City (Entertainment), MTN (Telecoms), Nashua Mobile (Telecoms), Catalyst (Recruitment), Consology (IT), Amsco (Business Management), Eon Consulting (Consulting), Super Group (Supply Chain Management), BHP Billiton (Mining). Show less