Maclaine Purdy
Senior Account Manager at InMarket- Claim this Profile
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Experience
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InMarket
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United States
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Technology, Information and Media
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200 - 300 Employee
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Senior Account Manager
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Jan 2023 - Present
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Account Manager
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Mar 2021 - Jan 2023
Chicago, Illinois, United States
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Starcom
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Australia
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IT Services and IT Consulting
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1 - 100 Employee
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Supervisor
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Nov 2020 - Feb 2021
Chick-fil-A I Strategy: Market (Local) Additional Involvement: - Citizens of Starcom: Company Wide Culture Member - 2020 Winter Intern Panelist - 2020 Egalite (LGBTQ+) Ally Panelist
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Senior Media Associate
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Aug 2019 - Oct 2020
Kellogg's I Strategy/Investment: Shopper Marketing Additional Involvement: - 2019 Summer Egalite Internship Co-Lead / Mentor - 2020 Summer Egalite Internship Co - Lead / Mentor - Chicago Federal Advertising Association Starcom Representative / College Recruiter - Shopper Vendor Communications Lead - Kellogg's Culture Committee Lead - Citizens of Starcom: Company Wide Culture Member - Nominee + participant for the 2019 Spring + Winter Experience Design Pro-bono Client… Show more Kellogg's I Strategy/Investment: Shopper Marketing Additional Involvement: - 2019 Summer Egalite Internship Co-Lead / Mentor - 2020 Summer Egalite Internship Co - Lead / Mentor - Chicago Federal Advertising Association Starcom Representative / College Recruiter - Shopper Vendor Communications Lead - Kellogg's Culture Committee Lead - Citizens of Starcom: Company Wide Culture Member - Nominee + participant for the 2019 Spring + Winter Experience Design Pro-bono Client Workshops
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Media Associate
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Jun 2018 - Jul 2019
Chicago, IL Kraft Heinz I Strategy/Investment: Shopper Marketing and Springboard/DEVOUR Additional Involvement - Took over 30+ Associate/Senior Associate meeting, developed four active culture focused committees to promote cross brand team engagement - Kraft Event Planning Team - 2019 Winter Internship Mentor - Selected to speak at UIC as representative of Starcom agency & Egalite program - 2019 Egalite Summer Internship Co-Lead - Citizens… Show more Kraft Heinz I Strategy/Investment: Shopper Marketing and Springboard/DEVOUR Additional Involvement - Took over 30+ Associate/Senior Associate meeting, developed four active culture focused committees to promote cross brand team engagement - Kraft Event Planning Team - 2019 Winter Internship Mentor - Selected to speak at UIC as representative of Starcom agency & Egalite program - 2019 Egalite Summer Internship Co-Lead - Citizens of Starcom: Company Wide Culture Member
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University of Illinois at Chicago
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United States
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Higher Education
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1 - 100 Employee
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Research Assistant
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Aug 2017 - Jun 2018
Chicago, Illinois - Received the CURA award for personal contributions to the published Privacy Literacy and Social Media study as an undergraduate student
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Leo Burnett
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1 - 100 Employee
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Account Executive Intern
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Jun 2017 - Aug 2017
Chicago, Illinois - Assisted with ‘drive to store’ strategic tactics associated with a high profile Grand Opening for Marshalls in NYC, contributed tactic implemented in Grand Opening - Conducted inquiry research and note compilation follow-ups concluding varied status & Grand Opening meetings - Created an Égalité driven ‘Trans Inclusive’ campaign in a complete & integrated advertising plan (OOH, digital, social + activations) - Produced Ungendered 101 branded best practices… Show more - Assisted with ‘drive to store’ strategic tactics associated with a high profile Grand Opening for Marshalls in NYC, contributed tactic implemented in Grand Opening - Conducted inquiry research and note compilation follow-ups concluding varied status & Grand Opening meetings - Created an Égalité driven ‘Trans Inclusive’ campaign in a complete & integrated advertising plan (OOH, digital, social + activations) - Produced Ungendered 101 branded best practices addressing corporate communications and advertising strategies to the LGBTQ+ community- chosen as Leo Burnett’s bid for the Human Rights Campaign’s Corporate Equality Index Show less
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Data Analyst & Media Planning Intern
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Jun 2017 - Aug 2017
Chicago, Illinois • Supported the Strategy Team on Samsung in New York while working remotely in Chicago • Built a client ready report regarding VR recommendations: 2016 Holiday, Competitive Set and Future Forecasts- Collaborative Future Recommendation partnership selected for future client pitch • Developed working proficiency using media tools including MRI, eMarketer & Mintel • Generated media plan and target audience insight for a 6 month/$3M awareness campaign addressing gender… Show more • Supported the Strategy Team on Samsung in New York while working remotely in Chicago • Built a client ready report regarding VR recommendations: 2016 Holiday, Competitive Set and Future Forecasts- Collaborative Future Recommendation partnership selected for future client pitch • Developed working proficiency using media tools including MRI, eMarketer & Mintel • Generated media plan and target audience insight for a 6 month/$3M awareness campaign addressing gender inclusivity • Took lead on constructing a consistent design approach for cross agency material with unique use of graphics/visual displays Show less
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M Design LLC
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United States
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Interior Design
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1 - 100 Employee
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Marketing Media Coordinator
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May 2015 - May 2017
Chicago, Illinois • Strategized social media marketing approaches in order to amplify content across platforms & monitor impressions, reaching a 100% click-through/following increase during a 6-month period • Instituted unique content to promote first-time consultations and brand awareness • Designed branded activations and owned media support for store opening February 4, 2016 • Implemented sample floor plans, conceptual design, surface treatment, and aesthetic room flow for 7+… Show more • Strategized social media marketing approaches in order to amplify content across platforms & monitor impressions, reaching a 100% click-through/following increase during a 6-month period • Instituted unique content to promote first-time consultations and brand awareness • Designed branded activations and owned media support for store opening February 4, 2016 • Implemented sample floor plans, conceptual design, surface treatment, and aesthetic room flow for 7+ clients • Cultivated and maintained relationships with other designers and vendors while independently operating store Show less
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Education
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University of Illinois at Chicago
Bachelor’s Degree, Communication and Media Studies -
The University of Kansas
Communication, Journalism, and Related Programs