Mackenzie Routson

Director of Social, Events & Brand Partnerships at Melinda Maria
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US
Languages
  • English -

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5.0

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Seth Parker

Mackenzie's expertise in paid media is unmatched, and her strategic thinking and attention to detail helped our team achieve outstanding results. She demonstrated a deep understanding of our industry and continuously pushed us to think creatively, resulting in innovative campaigns that exceeded our expectations. Beyond her professional skills, Mackenzie is a pleasure to work with. Her positive attitude and infectious energy make her an invaluable member of any team. She was always willing to offer her support and guidance, providing invaluable insight that helped me grow both personally and professionally. With that being said, I wholeheartedly recommend Mackenzie Routson for any role within the paid media industry or any level of management. Her professionalism, knowledge, and dedication are truly admirable, and I am confident she will continue to excel in her future endeavors.

Iliana Rubin

Amazing person to work with - Professional and hard-working, Goes above and beyond expectations and is a joy to be around.

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Credentials

  • Platform Certification Course
    StackAdapt
    Oct, 2022
    - Nov, 2024
  • Programmatic Advertising Foundations
    LinkedIn
    Jan, 2021
    - Nov, 2024
  • Google Ads
    Google Ads
  • Google Analytics
    Google Analytics for Business

Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Director of Social, Events & Brand Partnerships
      • Sep 2023 - Present

    • Social Media Director
      • May 2023 - Sep 2023

      • Manage strategy, copywriting, and implementation of all social content and campaigns• Direct influencer and creator program • Plan events and giveaways with relevant brands and corporate partners• Manage agency's efforts in paid media and influencer content

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director, Paid Media
      • Mar 2023 - Jun 2023

      Paid Social & Search Director

    • Associate Director, Paid Media
      • Sep 2022 - Mar 2023

      • Oversight on all aspects of client’s paid social campaigns• Analyzing the results and making optimization recommendations while the media is live and using empirical data to improve results for the next buying cycles •Provide direction and best practices on campaign structure• Having a clear and technical knowledge of vendor’s strengths and weaknesses• Working closely with junior team members to execute and QA campaigns• Presenting complex concepts and metrics in a user-friendly way• Responsible for overall media objectives and strategies that fulfill client business goals• Lead creation of all important plans and presentations• Demonstrating thought leadership and innovation for enhanced media plans and results• Communicating/Troubleshooting changes to the field and technical teams relating to our tracking methodology• Looking at client products and associated available metrics - and advising how to use/integrate them with overall platform• Following social platform trends, capabilities and their impact on client campaigns and strategies Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Paid Media Manager
      • Aug 2021 - Sep 2022

      • Develop results-driven paid media strategies for clients in various sectors, including Personal & Business Development, B2B // SaaS, eCommerce, and more • Track performance, pull reports, analyze data and communicate actionable insights specific to driving new audience growth and revenue-driving conversions. •Increase Brandetize channel offerings by managing partner communication and strategizing new opportunities • Create effective ad copy and targeting on a variety of social platforms • Stay up-to-date with trends and technologies and continuously educate team and agency Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Media Specialist
      • Feb 2021 - Aug 2021

      • Planning and buying of programmatic DSP based media across selection of HP’s diverse portfolio. • Planning and activating social media initiatives • Translating of media brief into tactical plans maintaining alignment with media strategy and non-programmatic channels • Contributing actionable performance highlights and recommendations for regular campaign reporting deliverables. • Helping to finalize reports on client campaign performance; work with DS and Reporting team to make sure reports are client ready • Assisting with the development of media plans by formatting decks, reaching out to vendors, and filling in information from the media brief Show less

    • Marketing Data Reporting Analyst
      • Apr 2020 - Feb 2021

      The HP in-house media team is responsible for planning, buying and maintaining programmatic and biddable ad campaigns in multiple DSP's and Social platforms. • Created and delivered reporting for all campaigns running through the internal agency, including bringing powerful insights to help trading teams with optimization. • Worked closely with in-house data teams, to make sure that all information shared in reporting is accurate.• Experienced supporting a high sales volume category (heavy seasonality, high revenue)• Regularly contribute to media best practices and campaign processes • Collaborated with Programmatic & Biddable media buying team to develop media testing and optimization plans• Performed ad hoc data analysis and benchmarking of digital media channels Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account/Marketing
      • Nov 2019 - Feb 2020

      BASK Digital Media is a full-service digital strategy and marketing agency catering to public affairs, legislative advocacy, corporate advocacy, and political campaigns across the United States.• Worked with Directors of Campaigns to execute client deliverables• QAed client deliverables such as graphics, ads, websites, and emails for accuracy• Scheduled and posted social media content• Sent mass email marketing campaigns, managed client data, compiled email content into email sending platforms• Worked with developers to update content on client websites Show less

    • Digital Advertising
      • Jun 2019 - Nov 2019

      • Worked with the Digital Advertising Managers to research, buy, traffic, manage, and optimize advertising for clients. • Responsible for the day-to-day operational success of many different ad campaigns running simultaneously

    • Student Advisor & Content Associate
      • Sep 2018 - Jun 2019

      Capitol Debate is an educational organization that offers academic summer camps and online enrichment programs worldwide for middle school and high school students.• Wrote and designed the monthly newsletter, company blogs, and social media posts. Within three months of taking over the social media accounts, I doubled the company's Instagram followers. • SEO optimized the company website• Copy-wrote for the company website and wrote scripts for promotional videos• I am certified in Google Ads and Google Analytics and helped develop company strategy. • Additionally, I worked every summer to plan, implement, and lead academic summer camps around the country. Show less

    • Marketing and Student Services Associate
      • Feb 2018 - Sep 2018

      • Promoted all of the company services in relation to particular client account needs. • Worked closely with the Sales and Marketing Coordinator in developing and implementing an overall growth strategy. • Created and implemented the company's first ever newsletter and manage all social media and blogs.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Digital Marketing Associate
      • May 2017 - Feb 2018

      CONNECT is a startup incubator based in La Jolla, CA. • Managed CONNECT’s digital presence and communication channels. • Reported to the Senior Director of Marketing and Communications and work in partnership with the programs, events, and development team to create campaigns, messaging, and original content to support and promote CONNECT activities. • Worked with CONNECT member companies, clients, and every internal department at CONNECT. • Responsible for managing CONNECT’s email marketing campaigns, communications, authoring pieces for web and print, updating and analyzing CONNECT’s website and social media accounts, producing the weekly newsletter, and providing general support for the marketing efforts at CONNECT. Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Freelance Content Creator
      • Jun 2017 - Sep 2017

      La Matera™ is a luxury leather accessories company inspired by the Argentine countryside and perfected by American craftsmanship. • Helped to create the brand image of fashion company La Matera. • Researched e-commerce strategies, competitors, brand ambassadors, key performance indicators. • Used MailChimp to create a mock email campaign and scheduled social media posts through Hootsuite. • Launched the company blog and produced creative writing content for the company website. • Built a brand vocabulary and voice for this new company. Show less

  • The Point Newspaper
    • Point Loma Nazarene University
    • Opinion Editor
      • May 2016 - May 2017

      As editor for the student publication The Point Newspaper, I was responsible for generating content for the Opinion section of the newspaper. I edited and placed articles, as well as writing my own articles for the section. I created my own Story section within the page, in which students can submit their own creative nonfiction stories for publication in the paper. Through the email account I created for this section, I was able to receive, edit, and publish many students' stories. As editor for the student publication The Point Newspaper, I was responsible for generating content for the Opinion section of the newspaper. I edited and placed articles, as well as writing my own articles for the section. I created my own Story section within the page, in which students can submit their own creative nonfiction stories for publication in the paper. Through the email account I created for this section, I was able to receive, edit, and publish many students' stories.

  • The String Project
    • Greater San Diego Area
    • Marketing Manager
      • Dec 2015 - Jan 2017

      The Point Loma String Project is a three-level string program that mentors university students as they teach local elementary students. The purpose of the Point Loma String Project is to provide a real-life teaching laboratory where PLNU string students are trained as effective string teachers and young San Diegans are trained as proficient string players. As marketing manager for the String Project, I led a meeting every week with the employees in the program. I also met weekly with a supervisor to go over a marketing agenda. While manager at the program, I planned and coordinated a musical recital, developed and printed flyers and advertisements, formed a successful partnership with another program, and hired a videographer. Show less

  • Tenant Base
    • Newport, California
    • Marketing Intern
      • May 2016 - Aug 2016

      TenantBase is a free service built to make searching for an office and signing a lease simple for startups and businesses. As a marketing intern at Tenant Base, I scheduled social media posts using online marketing tool Hub Spot, conducted interviews with small businesses, and wrote articles for the company blog. I also helped plan company events, research venues, added data to the company database, and completed administrative tasks. TenantBase is a free service built to make searching for an office and signing a lease simple for startups and businesses. As a marketing intern at Tenant Base, I scheduled social media posts using online marketing tool Hub Spot, conducted interviews with small businesses, and wrote articles for the company blog. I also helped plan company events, research venues, added data to the company database, and completed administrative tasks.

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Social Media Marketing Intern
      • Dec 2015 - May 2016

      As a social media marketing intern for award winning travel journalist Maggie Espinosa, I was responsible for generating posts on Facebook, Instagram, and Twitter. I went through the process of writing and sending magazine queries for Ms. Espinosa, as well as filming video footage and taking and editing product photos. As a social media marketing intern for award winning travel journalist Maggie Espinosa, I was responsible for generating posts on Facebook, Instagram, and Twitter. I went through the process of writing and sending magazine queries for Ms. Espinosa, as well as filming video footage and taking and editing product photos.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Marketing Intern
      • Aug 2015 - Dec 2015

      MKTG specializes in delivering strategic, business oriented marketing solutions for leading brands via sports and entertainment marketing, live experiences, retail marketing, and sponsorship marketing. Every day, I did two hours of work for this social media marketing company. I received an Excel speech with my assignments and sent a time report to my supervisor. I worked specifically for a client named Calltime. I contributed to their social media, including Facebook, Instagram, Pinterest, and Twitter. I tracked Calltime's followers and progress through online marketing tools. I also strategically created plans and ideas to increase Calltime's social media influence. I also wrote articles for the Calltime blog. Show less

  • College Fashionista
    • Greater New York City Area
    • Intern
      • Aug 2013 - Jun 2014

      As an intern, I was responsible to write one article per week about college fashion. I was expected to find one individual at my school that demonstrated specific fashion trends and interview and photograph this person. I then would write an article explaining this style and how the user could adopt this style into his or her own wardrobe. This article would be edited and published on to the College Fashionista website. As an intern, I was responsible to write one article per week about college fashion. I was expected to find one individual at my school that demonstrated specific fashion trends and interview and photograph this person. I then would write an article explaining this style and how the user could adopt this style into his or her own wardrobe. This article would be edited and published on to the College Fashionista website.

Education

  • Point Loma Nazarene University
    Bachelor's Degree, Journalism
    2015 - 2017

Community

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