Mackenzie Morgan

Communications & Events Specialist at GuildSomm
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Contact Information
us****@****om
(386) 825-5501
Location
Wilmington, North Carolina, United States, US
Languages
  • English Native or bilingual proficiency
  • Italian Elementary proficiency

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Bio

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Credentials

  • Grammar Girl’s Quick and Dirty Tips for Better Writing
    LinkedIn
    Aug, 2022
    - Nov, 2024

Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Communications & Events Specialist
      • Jun 2022 - Present

      Event Planning and Execution: -Spearheaded the planning and flawless execution of high-profile wine industry events, ensuring seamless logistics, participant engagement, and overall event success. -Collaborated with cross-functional teams to develop event concepts, manage budgets, secure venues, coordinate vendor services, and facilitate on-site event management, resulting in consistently positive attendee experiences. Strategic Communications: -Implemented effective communication strategies to enhance brand visibility and engagement within the wine community. -Developed and executed compelling content marketing campaigns, including email marketing, social media management, and newsletter production Stakeholder Relationship Management: -Cultivated and maintained strong relationships with key stakeholders, including industry partners, sponsors, and GuildSomm members, to foster collaboration and support for organizational initiatives. -Acted as the primary point of contact for inquiries, feedback, and information dissemination, ensuring a positive and cohesive organizational image. Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Executive Vice President & Director of Marketing
      • Mar 2021 - Jun 2022

    • Vice President & Director of Marketing
      • Oct 2019 - Mar 2021

    • Assistant Manager & Social Media Intern
      • Sep 2018 - Oct 2019

    • Wine Consultant
      • May 2017 - Oct 2019

  • Southern Charm Events & Planning
    • Wilmington, North Carolina Area
    • Wedding Planner & Social Media Ambassador
      • Apr 2016 - May 2018

      Developed a short and long-term business plan for the company that addressed new markets and created brand awareness for clientele. Improved marketing and sales strategies through developing a web and social media presence, including Instagram, Facebook, and a company blog. Consulted with 27 couples to plan elegant coastal weddings with 100% of couples rating my performance as 5 stars on Wedding Wire. Developed a short and long-term business plan for the company that addressed new markets and created brand awareness for clientele. Improved marketing and sales strategies through developing a web and social media presence, including Instagram, Facebook, and a company blog. Consulted with 27 couples to plan elegant coastal weddings with 100% of couples rating my performance as 5 stars on Wedding Wire.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • PR & Communications Intern
      • Jan 2015 - May 2015

      Wrote, edited, and distributed news releases, media advisories, and marketing material for branding campaigns, creating customer-focused content with the appropriate tone and voice. Handled the company’s online presence – regularly updated the company’s website and various social media accounts; Twitter, Instagram, and Facebook Wrote, edited, and distributed news releases, media advisories, and marketing material for branding campaigns, creating customer-focused content with the appropriate tone and voice. Handled the company’s online presence – regularly updated the company’s website and various social media accounts; Twitter, Instagram, and Facebook

Education

  • Wine & Spirit Education Trust
    Diploma D2
  • Wine & Spirit Education Trust
    Diploma D1
  • Wine & Spirit Education Trust
    Level III
  • Wine & Spirit Education Trust
    Level II
  • University of North Carolina at Wilmington
    Bachelor’s Degree, International/Global Studies, Minor in Journalism
    2013 - 2016
  • Università Cattolica del Sacro Cuore
    Study Abroad, International/Global Studies
    2014 - 2015
  • Wine & Spirit Education Trust
    Diploma D6
    2021 -

Community

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