Mackenzie Morgan
Communications & Events Specialist at GuildSomm- Claim this Profile
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English Native or bilingual proficiency
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Italian Elementary proficiency
Topline Score
Bio
Credentials
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Grammar Girl’s Quick and Dirty Tips for Better Writing
LinkedInAug, 2022- Nov, 2024
Experience
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GuildSomm International
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United States
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Food and Beverage Services
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1 - 100 Employee
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Communications & Events Specialist
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Jun 2022 - Present
Event Planning and Execution: -Spearheaded the planning and flawless execution of high-profile wine industry events, ensuring seamless logistics, participant engagement, and overall event success. -Collaborated with cross-functional teams to develop event concepts, manage budgets, secure venues, coordinate vendor services, and facilitate on-site event management, resulting in consistently positive attendee experiences. Strategic Communications: -Implemented effective communication strategies to enhance brand visibility and engagement within the wine community. -Developed and executed compelling content marketing campaigns, including email marketing, social media management, and newsletter production Stakeholder Relationship Management: -Cultivated and maintained strong relationships with key stakeholders, including industry partners, sponsors, and GuildSomm members, to foster collaboration and support for organizational initiatives. -Acted as the primary point of contact for inquiries, feedback, and information dissemination, ensuring a positive and cohesive organizational image. Show less
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Winestore Holdings, LLC
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United States
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Retail
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1 - 100 Employee
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Executive Vice President & Director of Marketing
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Mar 2021 - Jun 2022
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Vice President & Director of Marketing
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Oct 2019 - Mar 2021
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Assistant Manager & Social Media Intern
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Sep 2018 - Oct 2019
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Wine Consultant
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May 2017 - Oct 2019
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Southern Charm Events & Planning
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Wilmington, North Carolina Area
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Wedding Planner & Social Media Ambassador
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Apr 2016 - May 2018
Developed a short and long-term business plan for the company that addressed new markets and created brand awareness for clientele. Improved marketing and sales strategies through developing a web and social media presence, including Instagram, Facebook, and a company blog. Consulted with 27 couples to plan elegant coastal weddings with 100% of couples rating my performance as 5 stars on Wedding Wire. Developed a short and long-term business plan for the company that addressed new markets and created brand awareness for clientele. Improved marketing and sales strategies through developing a web and social media presence, including Instagram, Facebook, and a company blog. Consulted with 27 couples to plan elegant coastal weddings with 100% of couples rating my performance as 5 stars on Wedding Wire.
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Raleigh Founded
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United States
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Hospitality
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1 - 100 Employee
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PR & Communications Intern
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Jan 2015 - May 2015
Wrote, edited, and distributed news releases, media advisories, and marketing material for branding campaigns, creating customer-focused content with the appropriate tone and voice. Handled the company’s online presence – regularly updated the company’s website and various social media accounts; Twitter, Instagram, and Facebook Wrote, edited, and distributed news releases, media advisories, and marketing material for branding campaigns, creating customer-focused content with the appropriate tone and voice. Handled the company’s online presence – regularly updated the company’s website and various social media accounts; Twitter, Instagram, and Facebook
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Education
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Wine & Spirit Education Trust
Diploma D2 -
Wine & Spirit Education Trust
Diploma D1 -
Wine & Spirit Education Trust
Level III -
Wine & Spirit Education Trust
Level II -
University of North Carolina at Wilmington
Bachelor’s Degree, International/Global Studies, Minor in Journalism -
Università Cattolica del Sacro Cuore
Study Abroad, International/Global Studies -
Wine & Spirit Education Trust
Diploma D6