Account Executive

• Jun 2021 - Present

Account Executive

• Jan 2019 - Jun 2021

Project Manager

• Aug 2017 - Dec 2018

Account Executive

• May 2016 - Jun 2017

At this fast-paced Integrated Marketing and Advertising Agency, I served as a project manager and liaison, coordinating with clients and a team of ~30 Executives and Creatives to keep initiatives on-track and within budget. I assisted in the development and execution of comprehensive marketing and communication strategies to build client brands and ensure ROI. My role in development included extensive primary and secondary research, identification of key brand and industry issues, performance of through SWOT and competitive analysis, and integration of strategic, tactical and media plans. During strategy execution, it was my job to harmonize the implementation of developed tactics to ensure client goals were met while budgets were adhered to. I performed in-depth campaign data analysis to evaluate and extract key metrics to achieve effective strategy implementation and correct current efforts as needed. Additionally, I worked to assure that deliverables exceeded both client and agency quality standards and brand messages were properly supported. Backed by a Google Analytics and Google AdWords certification, I leveraged analytical data to develop insights that helped guide digital marketing strategy while providing situational awareness to internal leadership and clients. Additionally, I oversaw development of SEO/M strategy, assisted with PPC ad construction, campaign set-up and monitoring, social media integration and continuous content maintenance to improve site quality and search rank. Further, I directed high level, cross-media campaigns that include the combination of direct mail, HTML, and PURL to yield high response rates and increase user activity. Show less

Server

• Jun 2015 - Jul 2016

As a server at this nationally recognized, award-winning brewery, I worked to ensure customer satisfaction by assisting guests in menu item selection, payment, and guidance throughout the restaurant. Further, I provided excellent customer service to all guests from the moment they sat down to the moment they walked out the door, as well as communicated with guests and other staff members to ensure the best possible dining experience. As a server at this nationally recognized, award-winning brewery, I worked to ensure customer satisfaction by assisting guests in menu item selection, payment, and guidance throughout the restaurant. Further, I provided excellent customer service to all guests from the moment they sat down to the moment they walked out the door, as well as communicated with guests and other staff members to ensure the best possible dining experience.

Events Intern

• Apr 2015 - Jul 2015

During my summer internship, I contributed to the planning and coordination of various special events through brainstorming ideas/themes, ordering décor items, and securing vendors and entertainers. Additionally, I assisted with ticketing, VIP check-in, and on-site details at events and kept efficient and effective communication with Event Coordinators to ensure synergy within the department. During my summer internship, I contributed to the planning and coordination of various special events through brainstorming ideas/themes, ordering décor items, and securing vendors and entertainers. Additionally, I assisted with ticketing, VIP check-in, and on-site details at events and kept efficient and effective communication with Event Coordinators to ensure synergy within the department.

Administrative Assistant

• Oct 2013 - Jun 2015

As a student administrative assistant, my duties ranged from utilizing Microsoft Word and Excel to develop memos, tracking logs, and other various reports, assisting in the daily maintenance of the office to ensure an efficient and productive work environment, and arranging meetings for members of the office along with guiding visitors to their meeting location. As a student administrative assistant, my duties ranged from utilizing Microsoft Word and Excel to develop memos, tracking logs, and other various reports, assisting in the daily maintenance of the office to ensure an efficient and productive work environment, and arranging meetings for members of the office along with guiding visitors to their meeting location.

Assistant Wedding Coordinator

• Aug 2014 - Dec 2014

During my semester-long internship at the beautiful tuscan-style wedding venue Villa Siena, I assisted in the coordination of weddings and other various special events held at the venue. This included communicating with clients and venues to ensure a seamless and memorable experience for each and every client as well as helping manage the venues social media sites and marketing efforts. During my semester-long internship at the beautiful tuscan-style wedding venue Villa Siena, I assisted in the coordination of weddings and other various special events held at the venue. This included communicating with clients and venues to ensure a seamless and memorable experience for each and every client as well as helping manage the venues social media sites and marketing efforts.

Cashier

• Nov 2009 - Aug 2013

As a Cashier, I was responsible for a wide variety of duties such as taking orders, directing food runners, and communicating with guests to ensure a quality experience. As a Cashier, I was responsible for a wide variety of duties such as taking orders, directing food runners, and communicating with guests to ensure a quality experience.