Mackenzie Vollrath

Jr. Account Manager at YYC3 Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Calgary, Alberta, Canada, CA

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Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Jr. Account Manager
      • May 2023 - Present

    • Content Coordinator
      • Feb 2023 - Jun 2023

    • Canada
    • Retail Apparel and Fashion
    • Ecommerce Specialist
      • Jan 2022 - Present

      • Manage content across Shopify and Etsy, ensuring accurate and reliable e-commerce product data, categorization, and merchandising. • Research and record trends and competition to forecast consumer buying habits. • Design and implement promotional campaigns and marketing materials. • Email marketing • Manage content across Shopify and Etsy, ensuring accurate and reliable e-commerce product data, categorization, and merchandising. • Research and record trends and competition to forecast consumer buying habits. • Design and implement promotional campaigns and marketing materials. • Email marketing

    • Brand Manager
      • Jun 2020 - Present

      • Create original video, photo, and written copy for Instagram, TikTok, and Pinterest. • Manage content and products across Squareup, Etsy, and Poshmark. • Create promotional campaigns and marketing material for socials. • Analyze digital marketing results. • Coordinate and attend seasonal markets and styling photoshoots. • Experience coordinating and styling western fashion shows (Stampede) • Source, clean, mend, and photograph vintage & secondhand clothing. • In-depth knowledge of vintage clothing, fashion history, designers, and modern trends. • Experience with textiles and sewing. Show less

    • Canada
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Brand & Marketing Manager
      • Apr 2022 - Sep 2022

      • Responsible for company rebrand, with creation of social media platforms. • Analyzed and reported data for marketing by tracking social insights and optimizing Meta Ads Manager. • Created video, photo and written copy, while maintaining brand consistency across all social platforms. • Designed company graphics, product labels, and marketing materials. • Responsible for company rebrand, with creation of social media platforms. • Analyzed and reported data for marketing by tracking social insights and optimizing Meta Ads Manager. • Created video, photo and written copy, while maintaining brand consistency across all social platforms. • Designed company graphics, product labels, and marketing materials.

    • Canada
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Team Lead
      • Feb 2020 - Nov 2021

      • Coached Style Guides through areas of opportunity, supported daily operations. • Worked one on one with clients to customize and fit suits, styling for events and work. • Merchandised showroom, surpassed company visual standards.

    • Style Guide
      • Feb 2020 - Aug 2020

    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Visual Assistant
      • Oct 2019 - May 2021

      • Assisted visual manager with allocation of clothing on sales floor and window installations.• Styled mannequin looks, updated displays and signage based on directives.• Processed merchandise shipments, optimized and maintained stock room.

    • Visual Assistant
      • Oct 2019 - Aug 2020

    • Retail Apparel and Fashion
    • Event Host
      • Sep 2019 - Sep 2019

      Event Host @ new store opening launch party. Event Host @ new store opening launch party.

    • Canada
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Clinic Coordinator & Supervisor
      • May 2017 - Oct 2018

      • Trained and coached new clinic and reception staff. • Developed tracking systems, schedules and mentorship programs for the faculty. • Supervised a team of 40 during public clinic hours, de-escalating concerns voiced by clients, students or staff, supported front reception during peak hours, built personal rapport with customers and students. • Trained and coached new clinic and reception staff. • Developed tracking systems, schedules and mentorship programs for the faculty. • Supervised a team of 40 during public clinic hours, de-escalating concerns voiced by clients, students or staff, supported front reception during peak hours, built personal rapport with customers and students.

    • Canada
    • Retail
    • 700 & Above Employee
    • Inventory Associate, Visual Assistant
      • Nov 2015 - Jul 2017

      • Processed merchandise shipments, delegated operational tasks to team, organized stock room. • Assisted visual manager with allocation of clothing on sales floor. • Installed window displays and campaign signage. • Processed merchandise shipments, delegated operational tasks to team, organized stock room. • Assisted visual manager with allocation of clothing on sales floor. • Installed window displays and campaign signage.

    • Sudan
    • Farming
    • Sales Associate
      • May 2015 - Aug 2016

Education

  • Blanche Macdonald Centre
    Global Fashion Marketing, Fashion
    2018 - 2019

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