Mackenzie O'Bannon

Associate Director at Havas Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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Credentials

  • Trading Academy Certified – Connected TV
    The Trade Desk
    Apr, 2019
    - Nov, 2024
  • Trading Academy Certified – Specialist
    The Trade Desk
    Apr, 2019
    - Nov, 2024
  • Trading Academy Certified – Strategist
    The Trade Desk
    Mar, 2019
    - Nov, 2024
  • Trading Academy Certified - Professional
    The Trade Desk
    Feb, 2019
    - Nov, 2024
  • Trading Academy Certified – Practitioner
    The Trade Desk
    Feb, 2019
    - Nov, 2024
  • Amazon Advertising Foundations Certification
    Amazon
    May, 2023
    - Nov, 2024
  • Amazon DSP Campaigns Certification
    Amazon
    May, 2023
    - Nov, 2024
  • Sponsored ads certification
    Amazon
    May, 2023
    - Nov, 2024
  • Facebook Certified Media Buying Professional
    Facebook
    Jan, 2021
    - Nov, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Associate Director
      • Sep 2023 - Present

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Programmatic Supervisor
      • Oct 2022 - Sep 2023

    • Programmatic Trading Manager
      • Jun 2021 - Dec 2022

    • Senior Programmatic Trader
      • Apr 2021 - Jun 2021

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Programmatic Trader
      • Oct 2019 - Apr 2021

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Promotions Coordinator
      • Jun 2018 - Oct 2019

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Intern
      • Jun 2017 - Aug 2017

      Selected to participate in a 10 week program where I rotated across the media planning, digital, promotions, and new business teams Created a detailed new business proposal and developed a target audience, recommended media mix, full competitive analysis, and a suggested media plan for a brand pre-selected for an intern project over 9 weeks Developed proficiency across media research tools Created presentations for a media planning team that was used in a client presentation Selected to participate in a 10 week program where I rotated across the media planning, digital, promotions, and new business teams Created a detailed new business proposal and developed a target audience, recommended media mix, full competitive analysis, and a suggested media plan for a brand pre-selected for an intern project over 9 weeks Developed proficiency across media research tools Created presentations for a media planning team that was used in a client presentation

    • United States
    • Restaurants
    • 700 & Above Employee
    • Crew Trainer
      • Apr 2012 - Jan 2017

      My responsibilities as a crew trainer include training all new employees on polices and procedures, along with training ALL employees on any new or updated polices and procedures. Working as a team is essential in the fast food business, as it is a fast-paced environment. -Promoted only after 8 months; usually takes at least 1-2 years minimum to get promoted -3 years of experience, continuing. -Learned a key skill, customer service, i.e. key communication skills, which are vital in the business world. -While in high school, worked 40+ hours a week while maintaining a 4.26 GPA -While home in the summer, continue to work at least 40 hours Show less

    • Orientation Leader
      • Mar 2016 - Jul 2016

      -Orchestrated discussions to new students about college topics including sexual assault, binge drinking, and diversity. -Mentored over 300 students -Coordinated a program for 9,500 students and guests over the course of two months -Collaborated with a group of 52 other people to run a smooth orientation program -Presented sensitive but necessary information to over 300 guests on a daily basis -Orchestrated discussions to new students about college topics including sexual assault, binge drinking, and diversity. -Mentored over 300 students -Coordinated a program for 9,500 students and guests over the course of two months -Collaborated with a group of 52 other people to run a smooth orientation program -Presented sensitive but necessary information to over 300 guests on a daily basis

    • Student Supervisor
      • Jan 2015 - May 2016

      As a Student Supervisor at the Hoosier Cafe and Store, my responsibilities include counting drawers and making sure they are balanced at the end of the day, counting the safe at the conclusion of each day, running the shift overall, training new employees, and repeatedly checking food temperatures to ensure food safety. -Promoted only after 5 months from student worker to Student Supervisor; the usual time it takes to receive a promotion is a full year. -Work about 24 hours per week (maximum allowed is 28), along with being a full time student Show less

Education

  • Indiana University Bloomington
    Public Relations, Advertising, and Applied Communication, Junior
    2014 - 2018
  • Lincoln-Way East High School
    High School Diploma
    2010 - 2014

Community

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