Digital Marketing Manager

• May 2022 - Present

Digital Marketing Specialist

• Feb 2021 - Jun 2022

Educator

• Nov 2020 - Oct 2021

Director Of Public Relations

• Aug 2019 - Sep 2020

Cheer District is a start-up company encompassing health, wellness, and fitness for cheerleaders. Role as Director of Public Relations include: • Organize events, meetings, business ventures, partnerships, and media coverage • Communicate effective marketing tactics on all social media platforms earning over 17,000 followers on the primary social outlet (i.e. Instagram) • Plan and create publicity strategies, campaigns and business pitches • Manage part-time staff roles and responsibilities

Public Relations Coordinator

• May 2019 - Jun 2019

Role as a PR Intern included: • Creation of media lists and pitching various media in different industries (i.e. consumer brands, Healthcare, Fabriccare, LGBTQ2+ community, etc.) • Event management • Influencer relations • Creation and brainstorming of campaign launches Role as a PR Intern included: • Creation of media lists and pitching various media in different industries (i.e. consumer brands, Healthcare, Fabriccare, LGBTQ2+ community, etc.) • Event management • Influencer relations • Creation and brainstorming of campaign launches

Captain, Wilfrid Laurier University Varsity Cheerleading Team

• Aug 2017 - Apr 2018

• Provided leadership and handled tasks responsibly while maintaining an inclusive understanding environment• Liaison between athletes and coaches• Coordinated all fundraising events and financial plans• Acted as a team leader and mentor to younger athletes• Established and implemented weekly fitness plans

Athletic Academic Mentor, Student Success Program

• Sep 2016 - Apr 2018

• Provided academic support in time management, studying tips and metacognitive learning strategies to first-year student-athletes• Assisted individuals in achieving both academic and athletic success in their transitional year into university• Acted as a mentor and role model to younger athletes establishing themselves in the university culture

Operations Co-op

• May 2017 - Aug 2017

• Supported day-to-day operations of store communications, both internal and external • Developed new documents & communications related to the retail channel • Used Photoshop editing to create promotional graphics on Staples Intranet and other company documents • Managed and organized the nationwide store communications email inbox • Reviewed, edited and updated old guides and instruction manuals • Worked closely with the Marketing department in the execution of flyers to the field

Facility In-Charge/ Coordinator

• Oct 2010 - Mar 2017

Responsibilities include: • Public supervision • Exceptional customer service • Complaint handling and incident reporting • Manage conflicts and emergency response Locations: Park Lawn Middle School - Specialty Instructor (2018) Sir Adam Beck Outdoor Arena - Skate Unit (2010-2016) Sir Adam Beck Indoor Pool - Aquatics (2016) St. Marcellus C.C. - Specialty Camp Instructor (2012- 2016) Various other locations in Ward 3 (formerly known as Ward 6) Responsibilities include: • Public supervision • Exceptional customer service • Complaint handling and incident reporting • Manage conflicts and emergency response Locations: Park Lawn Middle School - Specialty Instructor (2018) Sir Adam Beck Outdoor Arena - Skate Unit (2010-2016) Sir Adam Beck Indoor Pool - Aquatics (2016) St. Marcellus C.C. - Specialty Camp Instructor (2012- 2016) Various other locations in Ward 3 (formerly known as Ward 6)