Mackenzie del Carmen
Artist Relations Specialist at Marathon Live- Claim this Profile
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Bio
Experience
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Marathon Live
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United States
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Entertainment Providers
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1 - 100 Employee
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Artist Relations Specialist
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Nov 2018 - Present
Chattanooga, Tennessee, United States - Worked in Guest Services and currently serve as the in-house Merch Seller at The Signal
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COLORTEST Merch
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United States
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Musicians
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1 - 100 Employee
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Ecommerce Manager
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May 2021 - Oct 2023
Chattanooga, Tennessee, United States - Lead management and operations on over 40 D2C Shopify stores, handle an array of major revenue retail stores for musical artists. - Create and publish customized storefronts for new clients, working with creative marketing assets and artwork to design a shop that coordinates with the client’s unique brand and elevates the customer experience. - Maintain a master eCommerce calendar to identify promotions and marketing plans to drive sales across all stores. - Liaise with Account… Show more - Lead management and operations on over 40 D2C Shopify stores, handle an array of major revenue retail stores for musical artists. - Create and publish customized storefronts for new clients, working with creative marketing assets and artwork to design a shop that coordinates with the client’s unique brand and elevates the customer experience. - Maintain a master eCommerce calendar to identify promotions and marketing plans to drive sales across all stores. - Liaise with Account Managers to complete projects relating to album releases, product line launches, flash sales, and offer recommendations for campaigns to maximize revenue. - Monitor inventory levels and project product reorders. - Conduct sales and inventory reports for artist management using Excel. - Troubleshoot issues within Shopify dashboard and internal code for functionality. - Analyze growth metrics, such as offers and sales, to highlight trends and opportunities. - Work cross functionally with customer service and fulfillment teams to communicate product issues, inventory concerns, or active promotions.
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Intern Supervisor
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May 2021 - Oct 2023
Chattanooga, Tennessee, United States - Manage multiple interns, delegated team projects, and conducted performance reviews. - Coordinate scheduling to account for changing intern levels and expected workloads.
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Office Administrator
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May 2020 - May 2021
Chattanooga, Tennessee, United States - Coordinated communications among the company’s email marketing technology such as MailChimp, Instagram, Facebook and Twitter. - Collected and recorded monthly payout reports, inventory reports and Soundscan for clients. - Managed and assisted customer-facing service team, oversaw tasks and weekly goals. - Maintained the business website on Squarespace.
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Happy Hemp Farmacy
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Digital Marketing Intern
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May 2020 - Aug 2020
Chattanooga, Tennessee, United States - Create content for social media pages (Instagram & Facebook) through Canva. - Engage with followers and customers on social media pages. - Create email campaigns through Klayvio. - Supervise campaigns such as giveaways or special offerings. - Create and monitor KPI's through content engagement.
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COLORTEST Merch
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United States
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Musicians
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1 - 100 Employee
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Intern
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Mar 2018 - Mar 2019
Chattanooga, Tennessee, United States
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Education
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The University of Tennessee at Chattanooga
Bachelor's degree, Communication and Media Studies