Mackenzie Hollingsworth
Analyst, Technical Account Manager, XM Discover at Qualtrics- Claim this Profile
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Bio
Credentials
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GEOINT Collegiate Certificate
United States Geospatial Intelligence Foundation (USGIF)
Experience
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Qualtrics
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United States
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Software Development
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700 & Above Employee
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Analyst, Technical Account Manager, XM Discover
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Nov 2022 - Present
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Senior Specialist, Technical Account Manager, XM Discover
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Feb 2022 - Nov 2022
This job title is a continuation of the Business Consultant role previously held at Clarabridge. Clarabridge was acquired by Qualtrics in October 2021, and rebranded to XM Discover in February 2022. Job responsibilities are consistent with those previously held, including:-Advising clients by defining and documenting stakeholder requirements, building data models and mapping customer journeys, as well as developing/maintaining categorization models. -Utilizing advanced data analysis techniques to discover actionable insights.-Packaging and presenting insights both verbally and visually for clients.
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Clarabridge (acquired by Qualtrics)
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United States
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Software Development
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1 - 100 Employee
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Associate Business Consultant
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Feb 2021 - Feb 2022
-Advises clients by defining and documenting stakeholder requirements, building data models and mapping customer journeys, as well as developing/maintaining categorization models. -Utilizes advanced data analysis techniques to discover actionable insights.-Packages and presents insights both verbally and visually for clients. -Advises clients by defining and documenting stakeholder requirements, building data models and mapping customer journeys, as well as developing/maintaining categorization models. -Utilizes advanced data analysis techniques to discover actionable insights.-Packages and presents insights both verbally and visually for clients.
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AlphaBrook
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United States
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Business Intelligence Platforms
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1 - 100 Employee
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Business Research Analyst
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Jul 2020 - Jan 2021
-Performed collection, analysis, and dissemination of critical capture information-Provided BD intelligence to industry C-level executives, BD teams, and delivery consultants-Advised executive-level decision makers within the Federal Contracting industry-Participated with team members in gathering and delivering time-sensitive intelligence-Interviewed and engaged with high ranking government officials -Performed collection, analysis, and dissemination of critical capture information-Provided BD intelligence to industry C-level executives, BD teams, and delivery consultants-Advised executive-level decision makers within the Federal Contracting industry-Participated with team members in gathering and delivering time-sensitive intelligence-Interviewed and engaged with high ranking government officials
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The Spotted Leopard
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United States
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Design Services
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Marketing Coordinator
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May 2016 - Jul 2020
-Coordinated creation and deployment of videos, social media posts and other marketing collateral.-Helped incorporate product changes to drive customer engagement and firm profits.-Boosted brand awareness with target customer demographics with social, print and email campaigns.-Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.-Coordinated innovative strategies to accomplish objectives and boost long-term profitability.-Composed daily posts for social media and helped build presence for The Spotted Leopard on Twitter, Facebook and Instagram.-Revitalized web content and social media profiles with new and interesting content.-Planned marketing initiatives and leveraged referral network to promote business development.
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Summer Research Intern
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May 2019 - Aug 2019
-Helped team meet regulatory requirements by coordinating documentation and filings.-Compiled data in reports and other documents using Microsoft Excel.-Researched various subjects that were related to project and presented information to appropriate stakeholders.-Planned, modified and executed research techniques, procedures and tests. -Helped team meet regulatory requirements by coordinating documentation and filings.-Compiled data in reports and other documents using Microsoft Excel.-Researched various subjects that were related to project and presented information to appropriate stakeholders.-Planned, modified and executed research techniques, procedures and tests.
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Education
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James Madison University
Bachelor of Science - BS, Intelligence Analysis -
Battlefield High School
Advanced Diploma