Experience

Annex Cloud

• United States
• Software Development
• 100 - 200 Employee

• Senior Vice President of Customer Success

  • Apr 2014 - Present

  Greater Los Angeles Area Annex Cloud is a fully managed B2B Loyalty, Referral and UGC SaaS platform. • Spearheading initiatives and processes for better customer management and to increase customer satisfaction, which thus far resulted in a 75% reduction of churn. • Identifying, mapping and leading all upsell, cross-sell and expansion sales efforts; includes new customer logos. • Negotiating contractual or payment conflicts, authoring of amendments and applying updates into future contracts. • Creating… Show more Annex Cloud is a fully managed B2B Loyalty, Referral and UGC SaaS platform. • Spearheading initiatives and processes for better customer management and to increase customer satisfaction, which thus far resulted in a 75% reduction of churn. • Identifying, mapping and leading all upsell, cross-sell and expansion sales efforts; includes new customer logos. • Negotiating contractual or payment conflicts, authoring of amendments and applying updates into future contracts. • Creating and managing department compensation program, which led to a 30% reduction in employee turnover, while rewarding exceptional employee performance. • Leading the ongoing effort to creating and updating internal and customer-facing documentation and processes including requirements documentation, tool flows, project plans and FAQs for eight unique products; service level agreements, quarterly business reviews, customer health checks, customer performance reports, etc. • Identifying and negotiating all productivity tools - eg. ticketing, customer management • Implementing, managing and tracking all stages of revenue (ARR, MRR), monthly, quarterly and annually. • Responsible for hiring, team training, and development programs Show less



Machinima

• United States
• Entertainment
• 100 - 200 Employee

• Senior Director Global Brand Strategy

  • Mar 2013 - Mar 2014

  Greater Los Angeles Area Machinima is one of the largest male focused video entertainment brands. Primarily based on the YouTube platform, but with a major presence on Xbox, Machinima offers brands access to 18-34 year old males through key industry events, its 7500 affiliate director network, owned and operated programming and Premium content business. • Achieved 100% of sales quota during my tenure • Led the team in the packaging and selling of the largest single piece of business in company history… Show more Machinima is one of the largest male focused video entertainment brands. Primarily based on the YouTube platform, but with a major presence on Xbox, Machinima offers brands access to 18-34 year old males through key industry events, its 7500 affiliate director network, owned and operated programming and Premium content business. • Achieved 100% of sales quota during my tenure • Led the team in the packaging and selling of the largest single piece of business in company history, which included 8 shorts, custom sponsorship cards, a custom branded short, surrounding media, product integrations and non-show media • Involved in the business development, packaging and sales of the He-Man series, which included the series, custom content, surrounding and non-show media • Presenting Premium content ideas to clients, creative and branded entertainment agencies • Providing strategic oversight with clients, media and creative agencies on brands such as Coke, Taco Bell, Dr Pepper, Mercedes, Nissan, SlimJim, Samsung • Advising and helping execute on broader media holding company level opportunities Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Head of Experience

  • Apr 2010 - Mar 2012

  London, United Kingdom • Launched and headed up a new digital incubator department to develop JWT’s internal and external digital profiles beyond the traditional digital output by leveraging new and existing digital platforms: mobile, social, installations, and other pure technology plays • Provided advisory services across the agency’s clients, with key engagements on J&J, Unilever, Kimberly Clark, Shell and HSBC, while getting a very traditional agency familiar and comfortable with new technologies. Please… Show more • Launched and headed up a new digital incubator department to develop JWT’s internal and external digital profiles beyond the traditional digital output by leveraging new and existing digital platforms: mobile, social, installations, and other pure technology plays • Provided advisory services across the agency’s clients, with key engagements on J&J, Unilever, Kimberly Clark, Shell and HSBC, while getting a very traditional agency familiar and comfortable with new technologies. Please view client and internal projects here http://aboutmaciekg.tumblr.com/ • Successfully led pitches on Shell (projects), Calpol, Listerine and Benadryl as well as won Experience-only projects on Watkins Books and Playcast • Co-chaired on JWT’s digital operational considerations resulting in the integration of Experience into the flow of the agency process • Formalized relationship with Goldsmiths University of London MA in Gaming and Design department, which resulted in JWT Sketch installation and Playcast project as well as an internship program • Conceived the idea of ‘digital monologue’ vs. ‘digital dialogue’ to refocus agency resources more efficiently • Consulted on digital creative work across the agency • Active member of JWT UK, JWT Global and WPP Global Steering Committees as well as key decision maker on entries into 2011 JWT Global Cannes Cyber entries • Directly responsible for a team of four Creative Technologists and Head of Digital Platforms and had shared the responsibility for another five Digital Planners • Reported into the Group CEO Show less



Play

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Co-Founder, Managing Director

  • Dec 2004 - Dec 2009

  London, United Kingdom • Play was a digital agency founded on the principle that one of the most basic human tenets was playing in order to create conversation, learning and lasting memories. We instilled this in our work and the agency’s culture • Secured investment by M&C Saatchi in Play, January 2005. Grew billings from zero to $5 million in five years with profitability attained in year two • Developed award-winning campaigns for a variety of clients including RBS, Transport for London, Foster’s, Hyundai… Show more • Play was a digital agency founded on the principle that one of the most basic human tenets was playing in order to create conversation, learning and lasting memories. We instilled this in our work and the agency’s culture • Secured investment by M&C Saatchi in Play, January 2005. Grew billings from zero to $5 million in five years with profitability attained in year two • Developed award-winning campaigns for a variety of clients including RBS, Transport for London, Foster’s, Hyundai, Thames Water, BBC and ITV • Headed up the winning pitch team on BBC World Service digital account against 200+ contenders • Primary controller of budget, led client management and oversaw delivery • M&C Saatchi acquired Play at the end of 2009 Show less



itraffic (now Agency.com)

• Client Services Director

  • May 2001 - Aug 2004

  London, United Kingdom • Led client services, while running one of the largest, creative and media digital accounts in the UK, British Airways • Grew British Airways fee from $60 per month to over $150 per month • Other clients included Hilton, Freeserve (now part of Orange) and NSPCC • Award winning work across clients included creative/media firsts such as page peel, automated contextual advertising, video overlays, among others • Managed up to 10 people directly and 15 indirectly • Position… Show more • Led client services, while running one of the largest, creative and media digital accounts in the UK, British Airways • Grew British Airways fee from $60 per month to over $150 per month • Other clients included Hilton, Freeserve (now part of Orange) and NSPCC • Award winning work across clients included creative/media firsts such as page peel, automated contextual advertising, video overlays, among others • Managed up to 10 people directly and 15 indirectly • Position reported into the Managing Director

• Account Director

  • Jun 1999 - May 2001

  San Francisco Bay Area • Successfully transitioned the Disney account from New York to San Francisco at this full service digital creative and media agency • Managed the delivery of campaigns across Buena Vista Home Entertainment and ESPN • Directed the Affiliate Program for Disney and Consumer Info, taking it from a zero business to the most profitable department in the agency • Managed a group of 15 people, reported to the Managing Director



Shafer Advertising

• Account Supervisor

  • Oct 1995 - May 1999

  Irvine, California • Developed and managed print, direct marketing campaigns and product launches for high-tech accounts • Responsible for supervising campaign development and execution, developing creative strategy briefs for creative ad team, presenting creative to clients, overseeing creative, media production and maintaining project and overall client profitability across all accounts • Key client contact on each account at all client levels



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Executive to Account Director

  • Mar 1993 - Oct 1995

  Warsaw Area, Poland • Responsible for a variety of consumer/packaged goods businesses including: Procter & Gamble - Head & Shoulders brand, PepsiCo - Pizza Hut, KFC, Taco Bell brands, and AT&T • Involved in the overall strategic brand development, brand launches, brand upgrades and extensions