Maciej Nawrocki

Co-Founder at Strategiczni.pl
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Contact Information
us****@****om
(386) 825-5501
Location
Wroclaw Metropolitan Area, PL
Languages
  • polski Native or bilingual proficiency
  • angielski Professional working proficiency
  • niemiecki Elementary proficiency

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Mateusz J. Gilecki

Maciej belongs to a rare group of SEM specialists who act in the best interest of his clients. He continuously demonstrated the highest work ethics I have come across in my time at Google and in conjunction with his exceptional knowledge of advertising tools and strategies, he is an expert I can recommend without a doubt.

Michal Strozek

I met Maciej at Google in 2013 when he joined our team as an Associate Account Strategist. As his "mentor", I soon realised that he not only learns quickly, but also thinks outside the box to find the best possible solution; to do so, he used his previous experience with SEO and SEM. Maciej showed not only a professional, but also a personal interest in Google products. He would often go above and beyond the training material to deepen his knowledge, which allowed him to resolve very complicated and complex cases. His outstanding results were often better than other members of the team, who had worked longer than him. Maciej had a great sense of team-spirit and positive energy. He often volunteered to take extra cases to make team performances better. Unfortunately his contract could not be prolonged, which was, in my opinion, not only a lose for the team, but also for the company as a whole. I can definitely recommend Maciej as a great expert on Internet marketing, but also -and maybe above all - as a great person to work with.

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Credentials

  • Google Adwords Certificate
    Google
  • Google Analytics Certificate
    Google

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2019 - Present

      Jesteśmy agencją marketingu internetowego z Wrocławia. Specjalizujemy się w marketingu w wyszukiwarkach dla usług IT, usług profesjonalnych oraz e-commerce. Pomagamy osiągnąć odpowiednią widoczność marki, produktów i usług w internecie, aby klienci mogli je lepiej poznać. Tak po prostu, po ludzku. Swoje działania opieramy o SEO i PPC. Testujemy i szukamy najlepszej strategii na widoczność Twojego biznesu w Internecie. Jesteśmy agencją marketingu internetowego z Wrocławia. Specjalizujemy się w marketingu w wyszukiwarkach dla usług IT, usług profesjonalnych oraz e-commerce. Pomagamy osiągnąć odpowiednią widoczność marki, produktów i usług w internecie, aby klienci mogli je lepiej poznać. Tak po prostu, po ludzku. Swoje działania opieramy o SEO i PPC. Testujemy i szukamy najlepszej strategii na widoczność Twojego biznesu w Internecie.

    • Business Owner
      • Apr 2016 - Present

      - Google Ads/ Adwords Campaigns: Setup, Implementation, Management, Optimization - Google Analytics: Account setup, Analysis, Reporting- Google Tag Manager: Setup, Implementation- Google Data Studio: Setup, Analysis, Reporting - Google Ads/ Adwords Campaigns: Setup, Implementation, Management, Optimization - Google Analytics: Account setup, Analysis, Reporting- Google Tag Manager: Setup, Implementation- Google Data Studio: Setup, Analysis, Reporting

    • Poland
    • Software Development
    • 1 - 100 Employee
    • PPC&SEM Manager
      • Apr 2014 - Mar 2016

      - Creating online marketing strategies and running PPC campaigns for e-commerce clients like: Answear.com, Urbancity.pl, Skalnik.pl, Sportofino.pl, Coccodrillo.eu, Coffeedesk.pl, Surgepolonia.pl, Bytom.com.pl- Managing Google Ads / Adwords / PPC campaigns- Managing Facebook Ads campaigns- Setting up Google Analytics accounts- Traffic data analysis- Google Ads accounts audits- Working on internal marketing tools (Google API) with IT department- Preparing sales offers- Meetings with clients

    • United States
    • Software Development
    • 700 & Above Employee
    • Associate Account Strategist
      • May 2013 - Dec 2013

      • Technical support for Google Adwords, Google Analytics, Google Merchant Center• Management and optimization Adwords campaigns for SMB, Agencies• Manage customer inquiries by phone, e-mail, and/or live chat• Finding solutions to complex client's problems• Educating clients on best practices• Acquire knowledge in Google’s advertising policies• Acquire knowledge in Google’s advertising tools: Adwords, Analytics, GMC • Technical support for Google Adwords, Google Analytics, Google Merchant Center• Management and optimization Adwords campaigns for SMB, Agencies• Manage customer inquiries by phone, e-mail, and/or live chat• Finding solutions to complex client's problems• Educating clients on best practices• Acquire knowledge in Google’s advertising policies• Acquire knowledge in Google’s advertising tools: Adwords, Analytics, GMC

    • Poland
    • Online Media
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2012 - Dec 2012

      • Surveillance and maintenance of all the websites owned by the Inwestycje.pl• Controlling and analysing web traffic on all websites (Google Analytics)• Management of Google Adwords campaign focused on generating low cost traffic and Lead generation campaigns• Management of Ad space/slots on all websites + campaign setup ( handling setup on adserver, processes concerning sending e-mailing and newsletters)• Cooperation with media houses, interactive and ad agencies• Management of projects related with patronage ( signing deals and contracts, control and management of the partnerships, contact with the partners and clients, maintaining long term relationships)• Creation of business development and marketing strategy• Acquiring and service of business clients and new advertisers• Building a long term relationship with business clients• Selling advertising space• Preparation of marketing materials and offers for potential partners and advertisers

    • Marketing and Sales Specialist
      • Jan 2011 - Dec 2011

      • Surveillance and maintenance of all the webpages owned by the Inwestycje.pl• Controlling and analysing web traffic on webpages (Google Analytics)• Management of all active campaigns ( handling setup on adserver, processes concerning sending e-mailing and newsletters)• Cooperation with media houses, interactive and ad agencies• Selling advertising space• Management of projects related with patronage ( signing deals and contracts, control and management of the partnerships, contact with the partners and clients, maintaining long term relationships)

    • Junior Project Manager
      • Aug 2008 - Mar 2009

      • Management of smaller marketing projects• Co-operation and co-management in big e-marketing projects for clients: Nestle Polska (Winiary brand), Expander, Lukas Bank, Chipita Polska, Telekomunikacja Polska• Control and cooperation with Production Team• Taking part in creative meetings• Contact with Clients• Assistance in conducting tests by external testers• Preparation of ex-ante and ex- post reports• Administration responsibilities • Management of smaller marketing projects• Co-operation and co-management in big e-marketing projects for clients: Nestle Polska (Winiary brand), Expander, Lukas Bank, Chipita Polska, Telekomunikacja Polska• Control and cooperation with Production Team• Taking part in creative meetings• Contact with Clients• Assistance in conducting tests by external testers• Preparation of ex-ante and ex- post reports• Administration responsibilities

    • Manufacturing
    • 1 - 100 Employee
    • Sales Representative
      • May 2003 - Sep 2004

      • Products selling• Products presentation • Products selling• Products presentation

Education

  • Uniwersytet Ekonomiczny we Wrocławiu (daw. Akademia Ekonomiczna im. Oskara Langego we Wrocławiu)
    Magister (Mgr), Zarządzanie i marketing
    2004 - 2009

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