Maciej Kozłowski
Product Marketing Manager at Paradox Interactive- Claim this Profile
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Polish Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Ryan Sumo
I had the pleasure of working with Maciej as the Product Marketing Manager of both Europa Universalis IV and Victoria 3 during our almost 1 year of working together. Maciej is tireless, creative, and fearless in the pursuit of both a better experience for our players and ensuring our game reaches the largest possible audience. His attention to detail and documentation ensures that if you ever need a piece of information, you will find it is somewhere in some document that he sent to you two weeks ago. Our biggest achievement together was expanding the game Victoria 3 into China by facilitating the hiring of a Chinese Community Manager as well as a Regional Marketing partner. As a colleague, he is patient and kind, and always considers those around him, especially those that he manages. I look forward to seeing where Maciej will go, but as far as I can tell the only way is up.
Sanna Valapuro
I worked directly under Maciej as an assisting Community Manager/Ambassador for two titles during my time with Paradox, Empire of Sin and Victoria 3. As a manager, Maciej is a joy to work with, even in the rare instances when we butted heads. I have never felt uncomfortable with expressing my genuine opinions on anything work related with him, knowing I'd always be met with respect and be taken seriously. In short I would summarize Maciejs management style as calm, flexible and supportive. I've always felt like he had my back, and he never seems to lose his cool. Beside his traits as a manager, I would describe Maciej as a very analytical, diplomatic and strategic player, with a very sharp intellect and a strong drive to continously reflect and improve. Plus, he has a great sense of humor.
Ryan Sumo
I had the pleasure of working with Maciej as the Product Marketing Manager of both Europa Universalis IV and Victoria 3 during our almost 1 year of working together. Maciej is tireless, creative, and fearless in the pursuit of both a better experience for our players and ensuring our game reaches the largest possible audience. His attention to detail and documentation ensures that if you ever need a piece of information, you will find it is somewhere in some document that he sent to you two weeks ago. Our biggest achievement together was expanding the game Victoria 3 into China by facilitating the hiring of a Chinese Community Manager as well as a Regional Marketing partner. As a colleague, he is patient and kind, and always considers those around him, especially those that he manages. I look forward to seeing where Maciej will go, but as far as I can tell the only way is up.
Sanna Valapuro
I worked directly under Maciej as an assisting Community Manager/Ambassador for two titles during my time with Paradox, Empire of Sin and Victoria 3. As a manager, Maciej is a joy to work with, even in the rare instances when we butted heads. I have never felt uncomfortable with expressing my genuine opinions on anything work related with him, knowing I'd always be met with respect and be taken seriously. In short I would summarize Maciejs management style as calm, flexible and supportive. I've always felt like he had my back, and he never seems to lose his cool. Beside his traits as a manager, I would describe Maciej as a very analytical, diplomatic and strategic player, with a very sharp intellect and a strong drive to continously reflect and improve. Plus, he has a great sense of humor.
Ryan Sumo
I had the pleasure of working with Maciej as the Product Marketing Manager of both Europa Universalis IV and Victoria 3 during our almost 1 year of working together. Maciej is tireless, creative, and fearless in the pursuit of both a better experience for our players and ensuring our game reaches the largest possible audience. His attention to detail and documentation ensures that if you ever need a piece of information, you will find it is somewhere in some document that he sent to you two weeks ago. Our biggest achievement together was expanding the game Victoria 3 into China by facilitating the hiring of a Chinese Community Manager as well as a Regional Marketing partner. As a colleague, he is patient and kind, and always considers those around him, especially those that he manages. I look forward to seeing where Maciej will go, but as far as I can tell the only way is up.
Sanna Valapuro
I worked directly under Maciej as an assisting Community Manager/Ambassador for two titles during my time with Paradox, Empire of Sin and Victoria 3. As a manager, Maciej is a joy to work with, even in the rare instances when we butted heads. I have never felt uncomfortable with expressing my genuine opinions on anything work related with him, knowing I'd always be met with respect and be taken seriously. In short I would summarize Maciejs management style as calm, flexible and supportive. I've always felt like he had my back, and he never seems to lose his cool. Beside his traits as a manager, I would describe Maciej as a very analytical, diplomatic and strategic player, with a very sharp intellect and a strong drive to continously reflect and improve. Plus, he has a great sense of humor.
Ryan Sumo
I had the pleasure of working with Maciej as the Product Marketing Manager of both Europa Universalis IV and Victoria 3 during our almost 1 year of working together. Maciej is tireless, creative, and fearless in the pursuit of both a better experience for our players and ensuring our game reaches the largest possible audience. His attention to detail and documentation ensures that if you ever need a piece of information, you will find it is somewhere in some document that he sent to you two weeks ago. Our biggest achievement together was expanding the game Victoria 3 into China by facilitating the hiring of a Chinese Community Manager as well as a Regional Marketing partner. As a colleague, he is patient and kind, and always considers those around him, especially those that he manages. I look forward to seeing where Maciej will go, but as far as I can tell the only way is up.
Sanna Valapuro
I worked directly under Maciej as an assisting Community Manager/Ambassador for two titles during my time with Paradox, Empire of Sin and Victoria 3. As a manager, Maciej is a joy to work with, even in the rare instances when we butted heads. I have never felt uncomfortable with expressing my genuine opinions on anything work related with him, knowing I'd always be met with respect and be taken seriously. In short I would summarize Maciejs management style as calm, flexible and supportive. I've always felt like he had my back, and he never seems to lose his cool. Beside his traits as a manager, I would describe Maciej as a very analytical, diplomatic and strategic player, with a very sharp intellect and a strong drive to continously reflect and improve. Plus, he has a great sense of humor.
Credentials
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SEO Copywriting
Yoast.comMar, 2019- Nov, 2024 -
Multilingual SEO
Yoast.comFeb, 2019- Nov, 2024 -
SEO: Keyword research
Yoast.comJan, 2019- Nov, 2024 -
SEO: Site structure
Yoast.comJan, 2019- Nov, 2024 -
SEO: Structured Data
Yoast.comJan, 2019- Nov, 2024 -
Technical SEO
Yoast.comJan, 2019- Nov, 2024 -
YouTube Certified - Channel Growth
YouTubeJun, 2019- Nov, 2024 -
YouTube Certified - Content Ownership
YouTubeJun, 2019- Nov, 2024 -
Google Analytics for Beginners
GoogleSep, 2018- Nov, 2024 -
YouTube Certified - Content Strategy
YouTubeJan, 2017- Nov, 2024
Experience
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Paradox Interactive
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Sweden
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Computer Games
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300 - 400 Employee
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Product Marketing Manager
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Oct 2022 - Present
- Establishing marketing strategies and go-to-market plans to reach set business goals including messaging, marketing objectives and budgeting. - Execution of established marketing plans and driving other business opportunities, ensuring the outcome of the marketing strategy gets fulfilled as well as follows the franchise business plan. - Leading and coordinating marketing specialists (such as community, digital media, content etc.) in the creation and execution of the marketing campaign,… Show more - Establishing marketing strategies and go-to-market plans to reach set business goals including messaging, marketing objectives and budgeting. - Execution of established marketing plans and driving other business opportunities, ensuring the outcome of the marketing strategy gets fulfilled as well as follows the franchise business plan. - Leading and coordinating marketing specialists (such as community, digital media, content etc.) in the creation and execution of the marketing campaign, covering all stages in the product life cycle. - Responsible for set marketing budget, providing regular forecasts on campaign spend across the various functions and phases of the campaign. - Representing the product when needed such as campaign reports, team briefs, partner presentations, etc. - Building and maintaining a healthy relationship with development partners, whether internal or external studios.
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Senior Community Developer
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Apr 2022 - Oct 2022
- Strategy: creation and execution of comprehensive community-engaging strategies and content campaigns for assigned products/brands - Collaboration: being a valuable strategic partner for internal stakeholders to support or drive solutions improving players experience - Toxicity Management: leveraging community expertise to foster healthy and safe communities in line with Paradox Community and maintain a positive community sentiment in the long term - Team building: managing community… Show more - Strategy: creation and execution of comprehensive community-engaging strategies and content campaigns for assigned products/brands - Collaboration: being a valuable strategic partner for internal stakeholders to support or drive solutions improving players experience - Toxicity Management: leveraging community expertise to foster healthy and safe communities in line with Paradox Community and maintain a positive community sentiment in the long term - Team building: managing community team to successfully deliver on the projects planned and reach set KPIs - Live Ops: designing strategies and content to create excellent player experience throughout post-launch in order to improve retention
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Community Developer
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May 2020 - Apr 2022
- Strategy building: creation of a comprehensive, community engaging strategy and content campaign plan. - Community expertise: being the point of reference in the team, knowing the overall makeup, direction, trends, and current state and health of a game's unique community. - Reporting: delivering regular snapshot of community health through reporting/post mortems and providing valuable insights to stakeholders. - Content creation: creating community-oriented content and assets to… Show more - Strategy building: creation of a comprehensive, community engaging strategy and content campaign plan. - Community expertise: being the point of reference in the team, knowing the overall makeup, direction, trends, and current state and health of a game's unique community. - Reporting: delivering regular snapshot of community health through reporting/post mortems and providing valuable insights to stakeholders. - Content creation: creating community-oriented content and assets to support engagement plan. - Live phases support: drive community topics within the product team, ensure smooth and timely communication to players and internal stakeholders. - Team and project management: coordinating community team for effective project management and quality deliverables.
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Blizzard Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Editor | Digital Publications EU | Digital Marketing & Media
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Mar 2016 - May 2020
- Web content project management - Data-driven recommendations on European publishing schedule - Active participation in improving websites and web applications with web designers, developers, project managers - Coordination and optimisation of all owned YouTube channels in Europe (40 channels in total) - Digital content publishing for all Blizzard game franchises (WoW, Hearthstone, StarCraft, Diablo, Heroes of the Storm, Overwatch) across all channels (blogs, social media… Show more - Web content project management - Data-driven recommendations on European publishing schedule - Active participation in improving websites and web applications with web designers, developers, project managers - Coordination and optimisation of all owned YouTube channels in Europe (40 channels in total) - Digital content publishing for all Blizzard game franchises (WoW, Hearthstone, StarCraft, Diablo, Heroes of the Storm, Overwatch) across all channels (blogs, social media, battle.net app, websites, newsletters...) - Data analysis and presentations related to the company's owned channels - Creation of a high quality editorial content for website use - Risk identification and problem solving - Improvement of existing and introduction of new processes to maximise team effectiveness - Technical writing of documentation within the team (translation style guides, workflows, CSS implementation, YouTube tools and features) - Interaction with marketing, brand, community, PR, web and social media teams - Social media posting - Translation from English to Polish of digital content for web, mobile, and social media - Content creation or adaptation for the Polish audience Internal Projects: - Responsive blog design templates (CSS) - Profanity filters for YouTube - SEO optimisation for all owned EU YouTube channels - YouTube batch upload script (Python) - Hearthstone: EU community videos playlists Show less - Web content project management - Data-driven recommendations on European publishing schedule - Active participation in improving websites and web applications with web designers, developers, project managers - Coordination and optimisation of all owned YouTube channels in Europe (40 channels in total) - Digital content publishing for all Blizzard game franchises (WoW, Hearthstone, StarCraft, Diablo, Heroes of the Storm, Overwatch) across all channels (blogs, social media… Show more - Web content project management - Data-driven recommendations on European publishing schedule - Active participation in improving websites and web applications with web designers, developers, project managers - Coordination and optimisation of all owned YouTube channels in Europe (40 channels in total) - Digital content publishing for all Blizzard game franchises (WoW, Hearthstone, StarCraft, Diablo, Heroes of the Storm, Overwatch) across all channels (blogs, social media, battle.net app, websites, newsletters...) - Data analysis and presentations related to the company's owned channels - Creation of a high quality editorial content for website use - Risk identification and problem solving - Improvement of existing and introduction of new processes to maximise team effectiveness - Technical writing of documentation within the team (translation style guides, workflows, CSS implementation, YouTube tools and features) - Interaction with marketing, brand, community, PR, web and social media teams - Social media posting - Translation from English to Polish of digital content for web, mobile, and social media - Content creation or adaptation for the Polish audience Internal Projects: - Responsive blog design templates (CSS) - Profanity filters for YouTube - SEO optimisation for all owned EU YouTube channels - YouTube batch upload script (Python) - Hearthstone: EU community videos playlists Show less
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GameRagon
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Poznan, Greater Poland District, Poland
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Gaming Expert | Marketing and PR
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Aug 2015 - Mar 2016
- Gaming and hardware-oriented copywriting - Brand awareness building, forum and social media interactions - Organisation of the company stand during brand events (PGA, Pyrkon) - Acting as a public-facing figure during events - Building and maintaining strong networks with Polish influencers - Creation of video reviews related to gaming hardware https://www.gameragon.pl/ - Gaming and hardware-oriented copywriting - Brand awareness building, forum and social media interactions - Organisation of the company stand during brand events (PGA, Pyrkon) - Acting as a public-facing figure during events - Building and maintaining strong networks with Polish influencers - Creation of video reviews related to gaming hardware https://www.gameragon.pl/
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Writer | Guides & Walkthroughs
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Jul 2015 - Mar 2016
- Creation of video game guides & walkthroughs - In-depth analysis of game mechanics and rules - Screenshots and maps creation https://www.eurogamer.pl/ - Creation of video game guides & walkthroughs - In-depth analysis of game mechanics and rules - Screenshots and maps creation https://www.eurogamer.pl/
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Pyrkon Multigenre Fan Convention
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Poznan, Greater Poland District, Poland
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Assistant | Video Games Section
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Aug 2013 - Mar 2016
- Coordination of the videogame section for one of the largest fantasy-related events in Europe - Finding and on-boarding amazing speakers - Ensuring the top-notch quality lectures - Program coordination - Cooperation with a group of 80 other organisers and helpers - General problem solving https://pyrkon.pl/en/ - Coordination of the videogame section for one of the largest fantasy-related events in Europe - Finding and on-boarding amazing speakers - Ensuring the top-notch quality lectures - Program coordination - Cooperation with a group of 80 other organisers and helpers - General problem solving https://pyrkon.pl/en/
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EvilPort
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Poland
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Advertising Services
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Account Manager | International Partners
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Aug 2014 - Jul 2015
- Building and maintaining strong networks with European youtubers and streamers - Coordination of international projects of the company (including contests and tournaments) - Promotion of the Free-to-Play games through influencers and regional websites - Cooperation in a multicultural environment www.evilport.com - Building and maintaining strong networks with European youtubers and streamers - Coordination of international projects of the company (including contests and tournaments) - Promotion of the Free-to-Play games through influencers and regional websites - Cooperation in a multicultural environment www.evilport.com
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Videogame Journalist | Preview Section
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Oct 2013 - Mar 2015
- Creation of a high quality articles for the biggest Polish videogame magazine www.cdaction.pl - Creation of a high quality articles for the biggest Polish videogame magazine www.cdaction.pl
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GRY-OnLine SA
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Poland
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Computer Games
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1 - 100 Employee
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Editor
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Dec 2010 - Jun 2014
- Creation of journalistic articles, walkthroughs, guides and reviews for the leading Polish videogame website - Copywriting related to videogame lore and history - Creative content creation, including short stories - Screenshots and maps creation www.gry-online.pl - Creation of journalistic articles, walkthroughs, guides and reviews for the leading Polish videogame website - Copywriting related to videogame lore and history - Creative content creation, including short stories - Screenshots and maps creation www.gry-online.pl
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Orange Polska
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Poland
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Telecommunications
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700 & Above Employee
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Account Manager
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Oct 2010 - Aug 2011
- User acquisition - Communication with current and lapsed clients - General problem solving www.orange.pl - User acquisition - Communication with current and lapsed clients - General problem solving www.orange.pl
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Poltergeist
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Online Audio and Video Media
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1 - 100 Employee
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Editor in Chief, PC Games Section
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Feb 2009 - Feb 2011
- Cooperation with numerous partners and advertisers (setting conditions, negotiation, finalisation of joint projects), including videogame distributors (CD-Projekt, Cenega, Electronic Arts) - Coordination of an amazing team of passionate people, focused on creating unique content for a fantasy-oriented website (articles, videos, and graphical assets) - Development and implementation of internal projects - Selection of content pages, quality control, publication-planning - Creation… Show more - Cooperation with numerous partners and advertisers (setting conditions, negotiation, finalisation of joint projects), including videogame distributors (CD-Projekt, Cenega, Electronic Arts) - Coordination of an amazing team of passionate people, focused on creating unique content for a fantasy-oriented website (articles, videos, and graphical assets) - Development and implementation of internal projects - Selection of content pages, quality control, publication-planning - Creation and proofreading of texts (essays, reviews, etc.) https://polter.pl/gry/
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Editor
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Jun 2008 - Feb 2009
- Creation of videogame reviews, previews and journalistic articles - Website copywriting https://polter.pl/gry/
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Education
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Adam Mickiewicz University Poznań
Master's degree, Faculty of History, Specialisation: Monitoring of Public Life -
Adam Mickiewicz University Poznań
Bachelor's degree, Faculty of History, Political Culture and Thought