Business Owner Loyalty & CRM

• Sep 2022 - Present

Manager of marketing projects

• Feb 2020 - Aug 2022

Main responsibilities:• managing CRM Global and Retail Promotions team,• analyzing and monitoring of the main KPIs and CRM actions,• transforming data into business insights,• supporting other departments in their use of the tool or their data,• collaboration in the definition and execution of different marketing and CRM campaigns,• monitoring and analyzing performance of budget money spend,

Coordinator of marketing projects

• Jul 2019 - Feb 2020

Main responsibilities:• creating promotion plan for acquisition and retention groups,• tracking marketing metrics and trends,• searching for new activities and tools to increase CRM factors,• developing promotional mechanism for different markets,• analyzing data of delivered promotions (financial results, conversion rates, traffic etc.),• conducting market research to find answers about consumer needs and market trends,

Marketing specialist

• May 2019 - Jun 2019

Main responsibilities:• creating content for social media (facebook, instagram, twitter),• brainstorming and developing ideas for creative marketing campaigns,• assist in analyzing marketing data (campaign results, conversion rates, traffic etc.),• conducting market research to find answers about consumer needs and market trends,

Brand Manager | Hoop Cola & Hoop CSD

• Mar 2018 - May 2019

Main responsibilities:• delivering Hoop brands performance targets in Poland and CEE region,• managing budget flow and planning yearly brand activities (marketing/product/development),• managing and conducting all types of marketing campaigns (ATL/BTL/DTL) for the brands,• cooperation with research agencies - determining the details of research, requirements, goals,• advising external clients (MT/TD/CC) related to the brand development and sales strategy,• conducting presentation of the new products for sales teams (TT, MT, CC, HoReCa),• monitoring the market and competitors' activities,• working with databases (based on Nielsen, Focus) and preparing marketing results and price reports,• developing the product category and optimizing the internal portfolio,

Marketing specialist

• Oct 2017 - Feb 2018

Assistant Director Marketing Communications

• Sep 2017 - Oct 2017

Freelance Graphic Designer

• Jul 2009 - Mar 2019

Responsibilities:• Preparation of graphic materials: (Visual identification; websites; promotional materials; graphic illustrations; layouts for gadgets; booklets, newsletters, offers).• Full preparation for weddings (individual ID and other materials, before wed day, during and after),• Preparation of materials for printing;• Organizing promotional plans;• Management of promotional campaigns;• Analyzing promotional results;• Cooperation with companies and advertising agencies.

Local Committee President

• Feb 2017 - Feb 2018

Achievements:• 17 nominations for awards summarizing the term of local committees (the most in history),• 5 area awards for the local committee of Katowice (the most in Poland),• An increase in the number of realizations compared to the best year in history by 28%,• Creation of a unique HUB for the entire committee,Responsibilities:• Managing an 8-person local board,• Preparation of a development strategy for the entire local committee,• Cooperation with coordinators of local projects,• Working on the budget of a local committee along with a debt collection plan,• Analysis of the situation of the local committee and preparation of an investment plan,• Keeping documentation of the local committee in terms of financial and legal matters,• Representing the local committee outside during local and national events,• Developing a territorial expansion strategy for new local committees,• Running a team of project coordinators (Team Leaders) - 12 people,• Coordinating activities related to internal PR of the department and the talent plan,• Creating utility materials for communication, strategy and financial plan,• Cooperation in creating a knowledge transfer plan for project successors,

Head of Finance and Business Development

• Feb 2016 - Jan 2017

Achievements:• Nomination for the "Performance of the area" award in the category,• Initiating an investment program for the committee,• Introducing improvements to the way areas function (including creating debt collection definitions, budget formats for leaders and way of project P&L management),• Cost reduction by 37% compared to the previous year,• Net profit increase by 29% compared to the previous year,Responsibilities:• Preparation and implementation of budget guidelines;• Cooperation with the Financial Director of AIESEC Polska, as well as supporting teams;• Preparing of financial analyzes based on the implementation of projects in the local committee;• Recommending new solutions related to the activities of projects;• Controlling expenses and financial situation in the local committee;• Management of cash resources and their flow;• Preparation of monthly and quarterly financial and accounting reports;• Keeping a debt collection inventory for entities cooperating with the committee;• Control and archiving of documentation related to the activities of the local committee;• Preparing and conducting General Meetings of the local committee;• Creation and control of financial rules for the local committee;• Conducting financial education for members of the committee;• Organizing financial training for project coordinators;• Bi-monthly reports on the possibilities of engaging the resources held;• Managing a 5-person team;• Creating sales plans for areas and projects;• Maintaining contact with partners of the local committee and developing a network of partners;• Organizing training schedules conducted by external companies;• Preparation of the schedule of events at the local committee (Career Days, conferences);• Education related to the area of ​​Business Development;• Creating and introducing innovations to the area;

Kierownik projektu Dni Kariery® 2016 edycja katowicka

• Jul 2015 - May 2016

Achievements:• The largest edition in history (the largest number of companies at the event, the largest number of people visiting the event, the largest financial increase and the greatest quality statement),• Implementation of the financial plan (profit increase by 118% compared to the previous year),• Acquiring 5 partners of the event (increase by 400% compared to the previous year),• Changing the method of logistic settlements, allowing for an increase in the effectiveness of financial activities and reducing costs by 21%),Responsibilities:• Managing and coordinating the activities of a team of 13 people;• Creating a cooperation plan and an action schedule for the Career Days® team;• Work on plans, indicators and budget;• Introducing innovations to the project (reducing costs, improving the quality of the fair);• Conducting sales and maintaining contacts with trade fair partners;• Cooperation with the National Career Days® team and other organizers of the 2016 edition;• Delegation of tasks and performance control as part of team activities;• Organizing the fair space and adapting to legal requirements;• Team development and organization of opportunities to increase qualifications.

Brand Marketing Manager Dni Kariery 2015

• Apr 2015 - Dec 2015

Wyniki:• Wzrost liczby odwiedzających o 100% w stosunku do poprzedniej edycji,• Implementacja rozwiązań marketingowych w sferze digital (ArtWorm, kampanie w Social Mediach - wzrost efektywności o 86%),Zakres obowiązków: • Praca w oparciu o przygotowany plan marketingowy;• Przygotowanie ogólnopolskiej propozycji współpracy;• Pozyskiwanie patronów i partnerów medialnych wydarzenia;• Organizacja medialna wydarzenia;• Współpraca z agencjami reklamowymi;• Projektowanie materiałów graficznych;• Przygotowanie materiałów przeznaczonych do druku;• Organizacja stanowisk promocyjnych;• Prowadzenie wydarzeń promocyjnych;• Współpraca z zespołem Youth & Business CoAction (7 osób);

Członek w zespole promocji programu wolontariatów zagranicznych - Global Citizen®

• Feb 2015 - Oct 2015

Zakres obowiązków: • Projektowanie materiałów graficznych;• Przygotowanie materiałów przeznaczonych do druku;• Organizacja stanowisk promocyjnych;• Prowadzenie wydarzeń promocyjnych;• Współpraca z zespołem promocyjnym (11 osób);

Praktykant

• Sep 2012 - Oct 2012

Zakres obowiązków:• Kontrola dokumentacji;• Zarządzanie bazą danych;• Współpraca z agentem ubezpieczeniowym; Zakres obowiązków:• Kontrola dokumentacji;• Zarządzanie bazą danych;• Współpraca z agentem ubezpieczeniowym;