Elaine Macias, PHR

NA Director at L&F Distributors
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Contact Information
us****@****om
(386) 825-5501
Location
Schertz, Texas, United States, US
Languages
  • Spanish -

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Credentials

  • WSET Spirits Level 2 with Distinction
    WSET — Wine & Spirit Education Trust
    Aug, 2021
    - Oct, 2024
  • Culture Matters: Managing Unconscious Bias Certification
    Cultural Intelligence Center
    Jan, 2018
    - Oct, 2024
  • 5 Languages of Appreciation in the Workplace Facilitator's Training
    Appreciation at Work
    Oct, 2015
    - Oct, 2024
  • DDI Facilitation Skills – Facilitator (Certification)
    Development Dimensions International
    Sep, 2014
    - Oct, 2024
  • Professional in Human Resources® (PHR®)
    HRCI
    Aug, 2022
    - Oct, 2024
  • CPR/AED Training
    American Red Cross
    Dec, 2015
    - Oct, 2024

Experience

    • United States
    • Wholesale
    • 1 - 100 Employee
    • NA Director
      • Jan 2023 - Present
    • Bangladesh
    • Advertising Services
    • 1 - 100 Employee
    • Regional HR Business Partner, GSF-- SSD PXT
      • Jun 2022 - Jan 2023
    • United States
    • Plastics Manufacturing
    • 1 - 100 Employee
    • Intentional Career Break, Full Time Caregiver
      • Oct 2021 - Jun 2022

      Intentional pause to focus on full time caregiving; excited and energized to return to work. Currently preparing for PHR Examination scheduled for August 2022. Intentional pause to focus on full time caregiving; excited and energized to return to work. Currently preparing for PHR Examination scheduled for August 2022.

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Division Manager
      • Mar 2020 - Oct 2021

      Strategically managed 13 direct and indirect team members to drive retail sales and program management in a fast-paced environment. Managed relationships with over 150 suppliers and over 100 buyers. Reviewed and optimized marketing/programming plans including aiding suppliers in writing incentives to maximize sales and sales cycle. Trained and developed sales associates for leadership roles within the company to be recognized as Top Talent. Active in consulting suppliers on route to market execution through innovative programming.• Collaborate with CAMs, On Premise, and General Market resulting in double digit R12 (Jul 20-Oct 21) market growth for the division; ended 2020 with 40.5% increase over previous year. Left division on track to surpass previous year with over 60% growth YTD in 2021 Show less

    • Area Manager, Supplier Business Development
      • Jan 2019 - Mar 2020

      Grew and managed relationship with primary supplier Pernod Ricard USA. Partnered with cross-functional teams to execute sales and marketing programs and deliver resources and training to employees. Held monthly meetings to review and outline KPI expectations for key programs as well as supplier created programs for both GO and Dedicated teams to ensure understanding of expectations. This included Ring of Honor competitions, Social Media Challenges, Menu Audits, etc. ● Oversaw local budgets to stay within parameters or call out risk. Assessed programs and reviewed requested budgets and either approved or denied based on ROI calculations. All programs reviewed resulted in 100% or more in ROI. Ensured 100% of allotted dollars were used by program to maximize incremental cases. ● Assisted in planning a National Sales Meeting and worked to increase distribution in over 40 accounts to align with KPI programs and Brand Standards alongside the sales team. Show less

    • Human Resources Manager
      • Feb 2016 - Jan 2019

      Led HR functions and initiatives to support 650+ associates across South Texas. Collected and analyzed HR metrics to assess compliance and fulfillment of talent management goals. Identified and addressed capabilities gaps through training and resource management. Managed employee relations and leveraged active listening skills to resolve conflicts. ● Appointed various times to be a peer trainer to newly hired HR Managers across the RNDC footprint while multi-tasking main position. ● Conducted various instructor led trainings across all departments varying in class size from 10 to 30 across all management levels. Show less

    • Regional Training Manager
      • Jul 2014 - Feb 2016

      Created and facilitated training and onboarding programs to maximize performance capabilities. Prepared and delivered instructor-led training events across multiple states. Evaluated and coached field sales associates on the ground to optimize and drive sales. Recruiter ambassador at local colleges/universities and conducted on site interviews to seek talent. ● Overhauled coaching process by leveraging learning management system to analyze team member performance and provide personalized, data-driven feedback for each employee by utilizing Observation Checklists.● Served on project team to optimize onboarding process for new hires and wrote SOPs for sales teams.● Co-wrote digital educational materials for use in Learning Management System for sales associates across all business units that is still used today. ● Coordinated a successful initial beta testing in Maryland market and scaled nationwide for Observation Checklist. Show less

    • District Sales Manager
      • Mar 2011 - Jul 2014

      Directed, motivated, and developed sales team to achieve KPIs and become distributor of choice within the Rio Grande Valley. Implemented quotas, trackers, and programs for multicultural and general market accounts. ● Led team to surpass sales goals every period and achieved 100 % on premise program completion in Top 129 accounts. ● Won Forty Creek Champions Award in 2014 for outstanding sales performance and menu/feature placements.● Won Chivas Night Bottle Domination Award for flawless execution of a program that led to 90+ incremental cases sold in On Premise. Early positions at RNDC: Sales Associate: 12/08 to 10/11 Show less

Education

  • The University of Texas-Pan American
    BA, Communication Studies
    2003 - 2007

Community

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