Maci Heffelfinger, M.S.

Coordinator of Communications and Employer Relations at Herbert College of Agriculture at the University of Tennessee
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Location
Knoxville, Tennessee, United States, US

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Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Coordinator of Communications and Employer Relations
      • Jun 2023 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • CRM & Campaign Coordinator
      • Jul 2021 - Jun 2023

      As the Slate CRM & Campaign Coordinator at WB Marketing, I helped colleges/universities across the U.S. optimize their Slate instances by enhancing their technical infrastructure and implementing best-practice marketing strategy. As the Slate CRM & Campaign Coordinator at WB Marketing, I helped colleges/universities across the U.S. optimize their Slate instances by enhancing their technical infrastructure and implementing best-practice marketing strategy.

    • Higher Education
    • 700 & Above Employee
    • Communications and Marketing Graduate Assistant
      • Aug 2019 - May 2021

      I worked as the graduate assistant for the communications and marketing department at Shippensburg University. My every day tasks involved assisting faculty/staff on various projects, including editing, proofreading, and updating communication and marketing materials. I also communicated regularly with faculty/staff and students depending on specific projects.

    • Game-day Manager
      • Aug 2019 - Aug 2020

      As a game-day manager for Shippensburg Athletics, I worked mostly during football and basketball events. My duties involved setting up and overseeing students workers as they sold tickets and worked gates. I helped faculty/staff, students, and fans with any other needs met to ensure a pleasant and enjoyable experience. I also worked in the athletics front office during the week in preparation of events or to assist the athletic department staff and coaches with daily tasks.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Student Intern
      • Aug 2020 - Nov 2020

      I worked as the graduate student intern in Messiah University's Career and Professional Development Center. During this experience, I gained an array of knowledge in various areas of career services, including: student internships, career coaching, job searching, and employer relations. I honed in on my communication skills when I participated in regular staff meetings and met with staff members individually every week. Due to COVD-19, I worked remotely, but continued to participate in as many virtual meetings and events as possible. My regular duties throughout the semester included supervising a caseload of student interns, which involved grading their assignments, scheduling meetings, and providing feedback. I also worked in career coaching to assist students with resume/cover letter edits, changing majors/minors, grad school prep, and interviewing skills. Lastly, I planned a virtual event of my own creation, which focused on career readiness for student athletes. Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Athletics Intern
      • May 2018 - Aug 2018

      I worked for Clarion University Athletic Director, Dr. Wendy Snodgrass during the summer of 2018. I assisted in daily tasks, and spent a significant amount of time helping her implement athlete scholarships. I also attended meetings surrounding coach hirings, site renovations, and hosting NCAA championships. This experience provided knowledge toward the interworking of a collegiate athletic department, and helped me increase my skill set as a future professional. I worked for Clarion University Athletic Director, Dr. Wendy Snodgrass during the summer of 2018. I assisted in daily tasks, and spent a significant amount of time helping her implement athlete scholarships. I also attended meetings surrounding coach hirings, site renovations, and hosting NCAA championships. This experience provided knowledge toward the interworking of a collegiate athletic department, and helped me increase my skill set as a future professional.

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • Coach
      • Mar 2017 - May 2018

      As a part-time coach for Soccer Shots, I taught children ages 2-5 basic soccer skills while incorporating character development and elements of fun. This position required planning, time management, adaptability, and patience! A rewarding experience to coach and teach young children for an organization with complete dedication to its mission. As a part-time coach for Soccer Shots, I taught children ages 2-5 basic soccer skills while incorporating character development and elements of fun. This position required planning, time management, adaptability, and patience! A rewarding experience to coach and teach young children for an organization with complete dedication to its mission.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Intern
      • May 2017 - Aug 2017

      My position as marketing intern for the Altoona Curve Baseball Team entailed assisting the front office staff with daily tasks, and working game-day management and promotions. Through this experience, I gained knowledge and insight toward marketing, sales, sponsorship, and community relations in professional athletics. My position as marketing intern for the Altoona Curve Baseball Team entailed assisting the front office staff with daily tasks, and working game-day management and promotions. Through this experience, I gained knowledge and insight toward marketing, sales, sponsorship, and community relations in professional athletics.

Education

  • Shippensburg University of Pennsylvania
    Master's degree, Organizational Development and Leadership
    2019 - 2021
  • Messiah University
    Bachelor's degree, Public Relations
    2015 - 2019

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