Macarena Guerra Ollé

Project Manager at NEXIA Marketing | Employer Branding
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Contact Information
Location
Valencia, Valencian Community, Spain, ES
Languages
  • Inglés Native or bilingual proficiency
  • Francés Limited working proficiency
  • Español Native or bilingual proficiency

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Julieta Gaudenzi

Macarena es una gran profesional, con un gran conocimiento de las necesidades del cliente interno, logrando resultados con mucho impacto. Trabajamos juntas en Molinos, y estuvimos a cargo de un proyecto de gran envergadura, logrando muy buenos resultados.

Agustin Conde Serra

Excelente profesional y persona. Un placer haber compartido con ella varios desafíos laborales.

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Oct 2022 - Present

      - Communication, marketing and employer branding campaign planning, execution and analysis. - Community Manager. - Development and implementation of employer branding strategies and employee experiences. - Internal communication platforms and social media daily management. - Customers main referent of the agency and key contact. - Press event coordinator, press releases writer and media manager. - Internal team manager and coordinator. Main client: ROMEU, TIBA, Romeu Shipping Division, Canarship, Romeu y Cia, Green Ibérica, OPS, NVOCC. Show less

    • Internal Communication Senior Specialist
      • Apr 2018 - Jan 2021

      - Internal communication strategy development and implementation. - Drive employee engagement around the organization's mission, products, and key priorities.- Change Management Leader for special projects. - Direct coordination with HR to enhance internal actions and the correct execution of processes.- Internal campaigns impact analysis and KPI management. - Event organizer: cross company, by business and special projects. - Crisis management and cultural alignment. - Launching of "Yammer", the new Intranet and "Live Events". - Work environment survey implementation. - Internal communication strategy definition in conjunction with senior management.- Ensure a successful communication of the company initiatives toward employees. - Plan, edit, write and create content for all internal communication channels.- Provide consulting to meet the communication objectives. - Agencies and contractors management. Show less

    • Internal Communication Specialist
      • Jul 2017 - Apr 2018

      - Responsible for the internal communication channels: institutional TV, Intranet, institutional e-mails- Organization of institutional events: responsible for the proposal, execution and results of each activity (celebrations)- Annual budget performance, financial control and reporting- Coordination of benefits for the employer

    • Argentina
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Internal Communication Specialist
      • Mar 2015 - Jul 2017

      - Internal communication strategy development and execution. - Internal communication channels responsible. - Cross company internal communication campaigns and institutional event coordinator. - Internal agents key contact. - Internal communications diagnosis: implementation, analysis and improvement proposals. - Work environment survey realization: integral planning. - HR special projects supporter. - Internal communication strategy development and execution. - Internal communication channels responsible. - Cross company internal communication campaigns and institutional event coordinator. - Internal agents key contact. - Internal communications diagnosis: implementation, analysis and improvement proposals. - Work environment survey realization: integral planning. - HR special projects supporter.

    • Mexico
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Assistant Internal Communication
      • Aug 2013 - Mar 2015

      - Internal communication channel and "Citiclub" (benefits) responsible. - Special internal communication campaign coordinator. - Collaboration in internal work environment surveys such as the "Internal Audit" (The Voice of the Employee) and "Great Place to Work". - Event organizer. - Internal customer service. - Internal communication channel and "Citiclub" (benefits) responsible. - Special internal communication campaign coordinator. - Collaboration in internal work environment surveys such as the "Internal Audit" (The Voice of the Employee) and "Great Place to Work". - Event organizer. - Internal customer service.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Assistant
      • Sep 2012 - Aug 2013

      - Clipping and monitoring elaboration. - Crisis communication management. - Press event and media relations organizer. - Internal use article preparation for costumers. - Press releases elaboration and distribution. - Report elaboration and KPIs measurement. Main clients: Dow Chemical, Sullair Argentina, Herbalife, UPS, Powerchair football. - Clipping and monitoring elaboration. - Crisis communication management. - Press event and media relations organizer. - Internal use article preparation for costumers. - Press releases elaboration and distribution. - Report elaboration and KPIs measurement. Main clients: Dow Chemical, Sullair Argentina, Herbalife, UPS, Powerchair football.

Education

  • University of Suffolk
    Master in Business Administration - MBA (Based in Malta).
    2021 - 2022
  • Northeastern University
    Communication and Media Studies
    2012 - 2012
  • Universidad del Salvador
    Lic. en Relaciones Públicas, Communication, General
    2008 - 2011

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