Experience

Volunteers of America Western Washington

• United States
• Health and Human Services
• 100 - 200 Employee

• Director of Marketing & Communications

  • Jul 2022 - Present

  Everett, Washington, United States I manage the public image and communications strategies for an organization of more than 700 employees across 8 service programs. A strong background in creative design, photography, and storytelling with a passion for mission-driven work has successfully helped position my organization as one of the leading nonprofits in Washington State. This was achieved through: • enforced brand standards that ensured consistency and resulted in increased brand recognition • impactful marketing… Show more I manage the public image and communications strategies for an organization of more than 700 employees across 8 service programs. A strong background in creative design, photography, and storytelling with a passion for mission-driven work has successfully helped position my organization as one of the leading nonprofits in Washington State. This was achieved through: • enforced brand standards that ensured consistency and resulted in increased brand recognition • impactful marketing collateral that elevated brand visibility and engagement • consistent and timely press relations • collaboration with the Development team to align marketing strategies with financial goals • collection and publication of firsthand testimonials to provide a comprehensive and emotionally resonant view of client journeys Key metrics: • Increased LinkedIn following 41% YOY • Email appeal 40%+ average open rate • Generated 33% more brand-centric marketing collateral YOY Highlights: • Collaborate with executive directors to develop a strategic marketing plan based on fiscal year goals • Created marketing plan template to assist programs in defining campaign goals and preferred outcomes, enabling MarCom team to offer more effective support • Established annual campaign calendar and social media marketing plan, resulting in higher productivity and better visibility of workload

• Creative Marketing Manager

  • Nov 2021 - Jun 2022

  Everett, Washington, United States Enhanced responsibilities in this position were dedicated to executing visual communication and marketing strategy under direction of executive leadership. Highlights: • Advanced the professionalism of the organization by redesigning all public-facing collateral such as business cards, letterhead, and slide decks. This ushered in a more modern and relatable visual style. • Collaborated closely with the C-suite, working to refine our messaging and shape marketing… Show more Enhanced responsibilities in this position were dedicated to executing visual communication and marketing strategy under direction of executive leadership. Highlights: • Advanced the professionalism of the organization by redesigning all public-facing collateral such as business cards, letterhead, and slide decks. This ushered in a more modern and relatable visual style. • Collaborated closely with the C-suite, working to refine our messaging and shape marketing initiatives. • End-to-end creative planning including multimedia output including but not limited to photography and video production, creative writing/storytelling, visual marketing pieces, and social media graphics for a cohesive brand voice across all channels • Collaborate with department leaders to compose visual and contextual marketing pieces in support program objectives • Generated a wide range of collateral, including eNewsletters, external signage, stationery, and training materials. Each piece contributed to reinforcing our brand's identity and resonance.

• Communications and Marketing Specialist

  • Nov 2020 - Nov 2021

  Everett, Washington, United States Drive strategic growth through targeted marketing, visual communication, and support of fundraising and development operations. • Spearheaded the complex development and design of new website • Created compelling graphics for social media, annual reports, presentations, and informational documents • Generated storytelling photography and videography • Supported brand management and elevated local presence and optics to refresh longstanding organization history • Implementation of… Show more Drive strategic growth through targeted marketing, visual communication, and support of fundraising and development operations. • Spearheaded the complex development and design of new website • Created compelling graphics for social media, annual reports, presentations, and informational documents • Generated storytelling photography and videography • Supported brand management and elevated local presence and optics to refresh longstanding organization history • Implementation of DAM system to upgrade from internal drives



Madak

• United States
• Marketing Services
• 1 - 100 Employee

• Art Director

  • Sep 2020 - Oct 2020

  Stanwood, Washington, United States I was the sole creative professional supporting multiple team members with simultaneous marketing campaigns in a remote work environment. This necessitated high responsiveness, adaptability, and a relentless work ethic. It was a transformative experience that pushed my boundaries, reshaped my professional outlook, and led to finding my voice as a designer.



Funko

• United States
• Consumer Goods
• 700 & Above Employee

• Customer Service Specialist

  • Jan 2019 - Aug 2020

  Everett, Washington This role allowed me to offer wide-ranging informational and product support for customer base of world's largest pop culture portfolio. I took pride in shaping the future of our department by sharing my expertise with new team members and implementing robust training protocols. Highlights: • Improved the onboarding process and elevated the quality of our support services through comprehensive written materials, verbal instruction, timely feedback, and encouragement • Spearheaded… Show more This role allowed me to offer wide-ranging informational and product support for customer base of world's largest pop culture portfolio. I took pride in shaping the future of our department by sharing my expertise with new team members and implementing robust training protocols. Highlights: • Improved the onboarding process and elevated the quality of our support services through comprehensive written materials, verbal instruction, timely feedback, and encouragement • Spearheaded the creation and publication of the first-ever customer-facing FAQ and support resource on our website, playing a pivotal role in empowering our customers with self-help resources and reducing support ticket volume • Seamlessly transitioned from ongoing projects to addressing sudden needs, delivering immediate results without compromising quality or efficiency Show less



Studio Ainsley Photography

• United States
• Photography

• Photographer/Owner

  • Aug 2006 - May 2018

  Damon, Texas Launched home-based photography business with successful conversion to multidimensional retail team at brick-and-mortar store within 5 years. This endeavor laid the foundation for my entrepreneurial spirit, adaptability, and tireless dedication to excellence. At the core of my success was a commitment to build meaningful and lasting relationships. This led to achieving an average 14% year-over-year profit growth, a testament to my ability to capture moments while also capturing the… Show more Launched home-based photography business with successful conversion to multidimensional retail team at brick-and-mortar store within 5 years. This endeavor laid the foundation for my entrepreneurial spirit, adaptability, and tireless dedication to excellence. At the core of my success was a commitment to build meaningful and lasting relationships. This led to achieving an average 14% year-over-year profit growth, a testament to my ability to capture moments while also capturing the hearts and loyalty of my cherished client base. I was recognized as a leader in business building and management when I was invited to be a presenter at industry workshops. Sharing insights and strategies on how to succeed in this competitive field allowed me to give back to the community and cemented my reputation as an expert in my craft. Over the course of 12 years, I attracted an impressive 3-5 portrait sessions per week. As the then-top ranked organic Google result for "Houston newborn photography," I connected with a broader audience, demonstrating the power of digital marketing in business growth. Before shuttering due to a move across the country in 2018, I had the privilege of photographing more than 1,000 families, creating unique and memorable moments. Show less



Lone Star College-CyFair

• United States
• Higher Education
• 100 - 200 Employee

• Speech-to-Text Transcriber

  • Feb 2005 - May 2007

  Cypress, Texas Supported campus goals of inclusivity and diversity as a client advocate for access to information and educational services. Real-time speech-to-text transcribing duties for deaf students while demonstrating flexibility and composure under pressure. Delivered completed work on tight deadlines.



Stafford Police Department

• United States
• Law Enforcement
• 1 - 100 Employee

• Emergency Dispatcher

  • Apr 2000 - May 2005

  Stafford, Texas Response and support for critical criminal and medical emergencies while displaying exceptional adaptability, sound decision making, and decisive work prioritization under pressure. • Skilled in crisis management, control of stress and fatigue, and verbal de-escalation • Achieved promotion to Communications Trainer where I developed and implemented complete Communications Division training and procedures manual • Attained Master Telecommunicator License