Experience

Noom

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Growth Design Manager

  • Nov 2022 - Present

• Senior Growth Product Designer

  • Mar 2022 - Nov 2022



Root Inc.

• United States
• Insurance
• 500 - 600 Employee

• Senior Product Design Manager, Growth and Onboarding

  • Dec 2021 - Mar 2022

  I’m focused on solving the needs of our audience as they learn, decide, and purchase a Root direct or partner channel insurance policy. I’m responsible for representing my team and our customers while collaborating with engineering, research, data, marketing, and product leads to drive acquisition and conversion-focused strategies. As a player/coach, I’ve designed improvements to our cross-platform onboarding flow driving visit-to-purchase lift, delivered foundational research to inform strategy roadmaps, and managed a team of researchers, designers, and UX writers.

• Principal Product Designer, Growth and Onboarding

  • Jul 2021 - Dec 2021



Wyzant

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Principal Product Designer

  • Jan 2021 - Mar 2021

  I owned end-to-end design responsibilities for core mobile and web products, creating customer-focused experiences that aligned with strategic growth initiatives. I’m an expert at building research plans, usability tests, user flows, wireframes, prototypes, and high-fidelity, mobile-first designs. By championing a user-centered research and design approach, I skillfully identified, defined, and executed deliverables for a complex, two-sided marketplace—leading to the acquisition of the business in 2021.Highlights:- Responsible for designing product experiences that improved conversion rates by 65% - Led the UX vision for core products when pivoting the marketplace away from in-person tutoring into an online-first experience- Built our research process by investing in tools that allowed us to quickly test and capture user feedback - Transitioned the design team to Figma and built an extendable design system and component library - Broadened the scope of design in our company culture by leading cross-functional discovery, research, and ideation sessions - Was a key partner to executive leadership in our recent strategic acquisition owning high-touch, confidential sales materials

• Senior Product Designer

  • Mar 2017 - Dec 2020

• Mobile Product Designer

  • Mar 2016 - Feb 2017



SportsYapper

• Lead Product Designer

  • Jan 2014 - Mar 2016

  I led the approach to research, design, and testing for a real-time, sports social network available cross-platform on desktop, iOS, and Android. I led the approach to research, design, and testing for a real-time, sports social network available cross-platform on desktop, iOS, and Android.



Fidelity National Financial

• Financial Services
• 700 & Above Employee

• Senior Designer

  • Jun 2013 - Jan 2014

  I collaborated directly with the Chief Marketing Officer on digital rebranding projects for national subsidiaries such as Chicago Title and FNF Canada. I collaborated directly with the Chief Marketing Officer on digital rebranding projects for national subsidiaries such as Chicago Title and FNF Canada.



Station Four

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Designer and Front-End Developer

  • Sep 2009 - Jun 2013

  I worked with large-scale clients like The Pentagon, BAE Systems, and The Boys and Girls Clubs of America to design and develop digital experiences for a range of audiences to meet business-driven goals. I worked with large-scale clients like The Pentagon, BAE Systems, and The Boys and Girls Clubs of America to design and develop digital experiences for a range of audiences to meet business-driven goals.