Mac Anderson

Founder at Inspire Kindness
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Contact Information
us****@****om
(386) 825-5501
Location
Franklin, Tennessee, United States, US

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Founder
      • 2018 - Present
    • Founder and CEO
      • Jan 2016 - Present

      McCord Brands is a holding company for inspirational brands including “Live Your Dash” and “Inspire Kindness.” Live Your Dash is the home of the world-famous poem, The Dash, by Linda Ellis. Inspire Kindness will be launched in 2018. The mission, with content, products, and programs, is to inspire intentional acts of kindness 365 days a year. The goal is to ignite a Kindness movement that will have a ripple effect around the world. Both brands will be monetized with high-quality products (apparel, wall décor, jewelry and greeting cards) that can be used for personal inspiration. Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Founder & CEO
      • Jan 2005 - Aug 2015

      Mac launched Simple Truths in 2005. It is a direct to consumer, internet marketing, publishing company focused on motivational and inspirational gift books. The premise was less can be more, and all books could be read in 30-45 minutes. The topics included Leadership, Change, Service, Teamwork and Kindness. Simple Truths became the leader in this niche by publishing over 150 books that sold over 10 million copies. The company was sold to a leading independent publisher in 2013. Mac launched Simple Truths in 2005. It is a direct to consumer, internet marketing, publishing company focused on motivational and inspirational gift books. The premise was less can be more, and all books could be read in 30-45 minutes. The topics included Leadership, Change, Service, Teamwork and Kindness. Simple Truths became the leader in this niche by publishing over 150 books that sold over 10 million copies. The company was sold to a leading independent publisher in 2013.

    • United States
    • Business Supplies & Equipment
    • 1 - 100 Employee
    • Founder & CEO
      • Jan 1985 - Dec 2005

      A direct mail catalog company which became the undisputed leader in motivational wall decor. The company focused on themes such as leadership, service, teamwork, and attitude. The business model was to combine beautiful photographs with words to reinforce corporate values and personal goals. A direct mail catalog company which became the undisputed leader in motivational wall decor. The company focused on themes such as leadership, service, teamwork, and attitude. The business model was to combine beautiful photographs with words to reinforce corporate values and personal goals.

    • Canada
    • Hospitality
    • 1 - 100 Employee
    • Founder & CEO
      • Jan 1980 - Dec 1984

      McCord Travel was a Chicago based travel company selling corporate and incentive travel. McCord became the largest travel company in the midwest. Mac sold the company in 1985. McCord Travel was a Chicago based travel company selling corporate and incentive travel. McCord became the largest travel company in the midwest. Mac sold the company in 1985.

Education

  • Murray State University
    Bachelor of Arts - BA, Psychology and Speech
    1964 - 1968

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