Freelance Associate Producer

• Jan 2019 - Present

Composer & Executive Producer ● Music Production Specialist & Consultant ● Custom Music Solutions

• Jan 2006 - Nov 2018

As a Music Consultant and Composer, I provided tailor-made music solutions to agencies and production companies seeking a specialist in music production to enhance their visual projects. I helped Directors and Producers navigate the waters between maintaining creative vision and delivering musical productions that resonate with their clients. I produced unique musical compositions and arrangements to perfectly complement all types of visual media, including TV commercials, presentations / videos, and documentaries and films.Select Services:• Composing and post-scoring• Curating and hand-selecting appropriate stock music• Combining arrangements of composed & stock music• Delivering tailor-made music solutions

Music Composer & Executive Producer ● Sound Design ● MIDI Programming / Mixing / Recording

• 1999 - 2005

In 1999, I expanded our services to include analysis of film-scores, trend-spotting, and mood development. We delivered expert sound design using the latest technology in MIDI programming, mixing, and recording.

Executive Producer & Marketing Director● Sound Design ● Music Composition / Arrangement / Recording

• 1994 - 2005

I joined Uptown Music to transition my professional marketing experience and personal musical background into a customer-service-driven company dedicated to producing musically-enhanced advertising campaigns for companies throughout Hong Kong._______________As the Executive Producer, I liaised with clients to develop their marketing strategy and create original musical composition that transformed visual advertisements into emotion-inducing advertising campaigns.Within the first 2 years, our market share and revenue increased 50%, allowing Uptown Music to expand from Hong Kong into new overseas markets in Taiwan, China Shanghai, and Guangzhou. To make this possible, I developed training programs and guidelines to mentor and manage a production team of 50 staff across all 4 locations.

Account Manager & Team Leader ● Client Servicing ● Marketing & Advertising Campaign Strategy

• 1993 - 1994

Working with the creative department, I led a team of account executives responsible for designing strategic marketing and advertising campaigns for Denland’s clients. As an Account Manager, I negotiated with external suppliers to ensure quality and maintain budget control. Working with the creative department, I led a team of account executives responsible for designing strategic marketing and advertising campaigns for Denland’s clients. As an Account Manager, I negotiated with external suppliers to ensure quality and maintain budget control.

Account Executive ● Client Servicing ● Marketing Strategy & Advertising Campaign Creation

• 1991 - 1992

Returned to Hong Kong as an Account Executive at Lintas after a few years abroad as a News Reporter at a multi-cultutral TV station in Vancouver, Canada. Leveraged communications degree and professional experience, I worked with clients’ marketing strategies to implement targeted advertising campaigns. Returned to Hong Kong as an Account Executive at Lintas after a few years abroad as a News Reporter at a multi-cultutral TV station in Vancouver, Canada. Leveraged communications degree and professional experience, I worked with clients’ marketing strategies to implement targeted advertising campaigns.