Experience

UNLESS Collective

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Founder

  • Aug 2021 - Present

  statement streetwear made from plants not plastic statement streetwear made from plants not plastic



Slash Concepts

• Nice Area, France

• Co-Owner

  • Apr 2019 - Present



Quiksilver

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Vice-President, Head of Global Marketing Quiksilver

  • Jan 2017 - Feb 2018

  Key responsibilities: - led marketing strategy, Go-To-Market, brand marketing and sports marketing for the Quiksilver brand globally - led team of 50 across all global and market teams - developed and implemented new organizational blueprint for Quiksilver Marketing functions globally - developed and implemented new marketing strategy for Quiksilver brand globally Key responsibilities: - led marketing strategy, Go-To-Market, brand marketing and sports marketing for the Quiksilver brand globally - led team of 50 across all global and market teams - developed and implemented new organizational blueprint for Quiksilver Marketing functions globally - developed and implemented new marketing strategy for Quiksilver brand globally



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• VP head office global brands

  • Mar 2015 - Dec 2016

  Key responsibilities:- led project, process, and program management across all headquarter marketing functions, business units and creation centers- ensured brand adidas strategy is operationalized and communicated- acted as chief of staff for CMO, by solving challenges and mediating disputes prior to escalation- key brand interface to all other group functions – sourcing, supply chain, planning, IT, HR, finance- led team of 55 across all creation centers in Germany, US, Japan, China, Brazil- core team member organizational restructure ‘Brand Leadership’ started in Q3 2014- core team member group SBP ‘Creating the New’ launched in Q2 2015 Show less

• senior operating director global brands

  • Aug 2014 - Feb 2015

  see above

• senior manager strategy sport performance

  • Jul 2011 - Jul 2014

  Key responsibilities:- development of adidas Sport Performance brand strategy and positioning- identification of cross-category product priorities- communication and implementation of brand strategy, priorities and innovation focus across product marketing- alignment of product marketing with brand design, product design, innovation, brand marketing, sports marketing, development- development and implementation of people management strategy for product marketing teams, in close cooperation with HR- business plan development key markets and initiatives Show less

• senior manager brand marketing strategy

  • Nov 2010 - Jun 2011

  Key responsibilities:- assist Head of Strategy in development of adidas Sport Performance brand strategy and positioning- development, communication and implementation of brand marketing strategy and direction across categories- integration of consumer insights and market research into strategy and creative development- creation and implementation of KPI program in brand marketing to measure on-time, on-budget, on-strategy delivery of campaign materials

• senior marketing operations manager

  • Jul 2009 - Oct 2010

  Key responsibilities:- development and implementation of end-to-end creative briefing and production process- business case development priority projects miCoach and miadidas- management external partners & agencies fulfillment, creative services, market research, including contract negotiations- marketing working budget allocation for global brand marketing- special projects: o investigating the role of sports marketing symbols on consumer buying behavioro creating a model for marketing working budget allocation across markets, categories, and communication channels for brand adidaso reorganizing the global brand marketing team Show less

• operations manager brand marketing

  • Mar 2007 - Jun 2009

  Key responsibilities:- marketing working budget allocation for global brand marketing- day-to-day management and tracking of marketing working budget- business case development priority projects miCoach and miadidas- management external partners & agencies fulfillment, creative services, market research, including contract negotiations- special projects: o employee engagement survey action plan



adidas International Marketing BV

• controlling

  • 2004 - 2007

  Key responsibilities: - marketing working budget controlling global sports marketing and global advertising & media - cost center controlling all functions in Amsterdam location Key responsibilities: - marketing working budget controlling global sports marketing and global advertising & media - cost center controlling all functions in Amsterdam location



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• financial accountant

  • Sep 2001 - 2004



Amsterdam Admirals - NFL Europe

• Team Operations Manager

  • 2000 - 2001

  responsible for organization of all team-related facilities for a professional american football team and its coaching staff, including hotel, practice field and gym, game film set-up, game day in-stadium set-up, as well as travel throughout Europe for away games. responsible for organization of all team-related facilities for a professional american football team and its coaching staff, including hotel, practice field and gym, game film set-up, game day in-stadium set-up, as well as travel throughout Europe for away games.