Maarten Sommeijer
Head of Performance Marketing at Maxlead- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Dutch Native or bilingual proficiency
-
English Full professional proficiency
-
French Limited working proficiency
-
German Limited working proficiency
Topline Score
Bio
Credentials
-
AdCore - Platinum User
adCore | Podium Advertising Technologies LTD -
Adwords Certified
Google -
Analytics Certified
Google -
Business English Certificate Vantage (CEF-niveau B2: 8.0)
LOI -
DoubleClick Search Fundamentals
DoubleClick -
Masterclass Digitale Marketing & Communication
SRM -
Mobile Certified
Google -
Shopping Certified
Google -
Video Advertising Cerfified
Google
Experience
-
Maxlead
-
Netherlands
-
Advertising Services
-
1 - 100 Employee
-
Head of Performance Marketing
-
Jan 2023 - Present
Building a team with Performance Marketeers to help our key Digital Clients with their digital strategy, tactics and operation
-
-
Head Of Client Services (CSD)
-
Jan 2021 - Feb 2023
Working with a team of Client Service Directors for our key Digital Clients. Build client teams and define digital solutions to transform our clients strategy to a digital first approach.
-
-
Industry Lead Omnichannel
-
Oct 2019 - Jan 2021
Responsible for all Omnichannel Clients. Main focus on our key accounts and overseeing total business unit (P&L responsible). Work collaboratively with 3-5 account strategists. Build client teams and share knowledge to increase effectivity.
-
-
Account Strategist & Head of Data Feed Marketing
-
Jan 2018 - Oct 2019
Helping companies with their (online) strategy and responsible for the teams who are working for them. Focus on omnichannel clients like Action, Basic-Fit, Q-Park, Carglass, Christine Le Duc & TUMI who are having both online- and offline stores and dealing with the same challenges.Besides my position as a consultant I'm also "Head of Data Feed Marketing" within Maxlead. Within this role I'm responsible for the strategy, development and training of this upcoming field of advertising based on data feeds & automation.I'm also in a mentor program to support talented colleagues. Show less
-
-
Client Director & Sr. Online Marketing Consultant
-
Aug 2012 - Dec 2017
Within Maxlead I'm responsible for several (international) retailers within the field of online marketing. I help my clients with their online strategy & paid search activities (SEA). Within our Retail & Travel team we work for companies like Philips, BCC, Beate Uhse, Marktplaats, Medion, Vacansoleil, Shurgard & van der Valk.Besides my position as a consultant I'm also fulfilling the role of Client Director which means that I'm responsible for the whole business of a client (SEA, SEO, Analytics, Social & CRO). I'm also in a mentor program to support talented colleagues. Show less
-
-
-
Bureau Kikker
-
Netherlands
-
Advertising Services
-
Owner
-
Jul 2009 - Present
Bureau Kikker helps small and medium-sized enterprises with their online business. Besides working for my clients I started a few concepts like MijnHockeyteam.nl and Bijzondere-Overnachting.nl. Both concepts are handed over in the meantime. Bureau Kikker helps small and medium-sized enterprises with their online business. Besides working for my clients I started a few concepts like MijnHockeyteam.nl and Bijzondere-Overnachting.nl. Both concepts are handed over in the meantime.
-
-
-
iCentre / Amac
-
Netherlands
-
Retail
-
1 - 100 Employee
-
Sr. Online Sales Marketeer
-
Aug 2011 - Jul 2012
Within iCentre I was responsible for several disciplines for the webshops iCentre.nl & MailaMac.nl. My tasks and responsibility were: - Search Engine Advertising (SEA) - Comparison sites - Affiliate Marketing - Conversion Optimization - Leadgeneration Separately I was responsible for the daily Google Analytics reporting to the management and board. Within iCentre I was responsible for several disciplines for the webshops iCentre.nl & MailaMac.nl. My tasks and responsibility were: - Search Engine Advertising (SEA) - Comparison sites - Affiliate Marketing - Conversion Optimization - Leadgeneration Separately I was responsible for the daily Google Analytics reporting to the management and board.
-
-
-
HotelSpecials
-
Netherlands
-
Travel Arrangements
-
1 - 100 Employee
-
Online Marketeer
-
Mar 2010 - Aug 2011
Within HotelBooker BV I was responsible for: - Search Engine Advertising (SEA) - Leadgeneratie - E-mail Marketing - Weblog Marketing All activities were for the following labels: HotelSpecials.nl, HotelSpecials.be, BungalowSpecials.nl, HotelAanbiedingen.nl & Giftfor2.nl. Besides these responsibilities I also did some Afilliate Marketing & Search Engine Optimization (SEO). Within HotelBooker BV I was responsible for: - Search Engine Advertising (SEA) - Leadgeneratie - E-mail Marketing - Weblog Marketing All activities were for the following labels: HotelSpecials.nl, HotelSpecials.be, BungalowSpecials.nl, HotelAanbiedingen.nl & Giftfor2.nl. Besides these responsibilities I also did some Afilliate Marketing & Search Engine Optimization (SEO).
-
-
-
Weekbladpers Tijdschriften
-
Amsterdam
-
Junior Online Marketeer (part-time during studies)
-
Jan 2007 - Jan 2010
Within Weekbladpers/WP SportMedia I joined the online marketing team and therefore I was responsible for several online marketing activities (mostly SEO & Linkbuilding) and analysis based on Google Analytics. With our team we were responsible for VrijNederland.nl, Menshealth.nl, Runnersweb.nl, Psychologiemagazine.nl & Happinez.nl. I held this position during my studies on a part-time basis Within Weekbladpers/WP SportMedia I joined the online marketing team and therefore I was responsible for several online marketing activities (mostly SEO & Linkbuilding) and analysis based on Google Analytics. With our team we were responsible for VrijNederland.nl, Menshealth.nl, Runnersweb.nl, Psychologiemagazine.nl & Happinez.nl. I held this position during my studies on a part-time basis
-
-
Education
-
2007 - 2010
Universiteit van Amsterdam
Master’s Degree, International Business Studies -
2003 - 2007
Hogeschool van Amsterdam
Bachelor’s Degree, Economics
Community
